{
  "scope": "across the 230 sites we've crawled",
  "corpus_n": 230,
  "funnel_type": null,
  "generated_at": "2026-07-18T00:30:13.848Z",
  "patterns": [
    {
      "pattern_id": "faq_objection",
      "label": "FAQ / objection handling",
      "category": "objection",
      "prevalence": {
        "present": 121,
        "scored": 230,
        "pct": 53
      },
      "pct_reliable": true,
      "score_lift": {
        "with_avg": 45,
        "without_avg": 20,
        "n_with": 121,
        "n_without": 109
      },
      "examples": [
        {
          "domain": "supabase.com",
          "slug": "supabase",
          "score": 95,
          "funnel_type": "saas",
          "copy": [
            "Frequently asked questions"
          ],
          "evidence_note": null,
          "section_y": 58.9,
          "hero_url": "https://api.uxxray.com/api/v1/teardown/supabase/screenshot/01-home/hero.png",
          "full_url": "https://api.uxxray.com/api/v1/teardown/supabase/screenshot/01-home/full.png",
          "report_url": "https://uxxray.com/ux-report/supabase"
        },
        {
          "domain": "ryzesuperfoods.com",
          "slug": "ryzesuperfoods",
          "score": 90,
          "funnel_type": "ecommerce",
          "copy": [
            "RYZE FAQS Frequently Asked Questions How much caffeine is in the product? A cup of…"
          ],
          "evidence_note": null,
          "section_y": 83.2,
          "hero_url": "https://uxxray.com/reports/ryzesuperfoods.com/2026-07-11/desktop/01-home/hero.webp",
          "full_url": "https://uxxray.com/reports/ryzesuperfoods.com/2026-07-11/desktop/01-home/full.webp",
          "report_url": "https://uxxray.com/ux-report/ryzesuperfoods"
        },
        {
          "domain": "saveai.net",
          "slug": "saveai-net",
          "score": 85,
          "funnel_type": "saas",
          "copy": [
            "Frequently Asked Questions Which AI platforms does this extension support? AI…",
            "Frequently Asked Questions How do I cancel or manage my subscription? Open your…",
            "Gemini to PDF FAQs"
          ],
          "evidence_note": null,
          "section_y": 81,
          "hero_url": "https://api.uxxray.com/api/v1/teardown/saveai-net/screenshot/01-home/hero.png",
          "full_url": "https://api.uxxray.com/api/v1/teardown/saveai-net/screenshot/01-home/full.png",
          "report_url": "https://uxxray.com/ux-report/saveai-net"
        },
        {
          "domain": "clerk.com",
          "slug": "clerk",
          "score": 85,
          "funnel_type": "saas",
          "copy": [
            "Is Clerk cheaper than Auth0?"
          ],
          "evidence_note": null,
          "section_y": 16.9,
          "hero_url": "https://uxxray.com/reports/clerk.com/2026-07-11/desktop/01-home/hero.webp",
          "full_url": "https://uxxray.com/reports/clerk.com/2026-07-11/desktop/01-home/full.webp",
          "report_url": "https://uxxray.com/ux-report/clerk"
        },
        {
          "domain": "windsurf.com",
          "slug": "windsurf",
          "score": 85,
          "funnel_type": "saas",
          "copy": [
            "Frequently Asked Questions"
          ],
          "evidence_note": null,
          "section_y": 93.4,
          "hero_url": "https://uxxray.com/reports/windsurf.com/2026-07-11/desktop/01-home/hero.webp",
          "full_url": "https://uxxray.com/reports/windsurf.com/2026-07-11/desktop/01-home/full.webp",
          "report_url": "https://uxxray.com/ux-report/windsurf"
        },
        {
          "domain": "insightagent.app",
          "slug": "insightagent-app",
          "score": 85,
          "funnel_type": "saas",
          "copy": [
            "FAQ",
            "Frequently Asked Questions About Our Etsy Shop Analyzer",
            "Frequently Asked Questions"
          ],
          "evidence_note": null,
          "section_y": 72.4,
          "hero_url": "https://api.uxxray.com/api/v1/teardown/insightagent-app/screenshot/01-home/hero.png",
          "full_url": "https://api.uxxray.com/api/v1/teardown/insightagent-app/screenshot/01-home/full.png",
          "report_url": "https://uxxray.com/ux-report/insightagent-app"
        },
        {
          "domain": "pupgum.com",
          "slug": "pupgum",
          "score": 80,
          "funnel_type": "ecommerce",
          "copy": [
            "Is PupGum actually gum?",
            "What is the 30-Day Guarantee?"
          ],
          "evidence_note": null,
          "section_y": 84.5,
          "hero_url": "https://uxxray.com/reports/pupgum.com/2026-07-11/desktop/01-home/hero.webp",
          "full_url": "https://uxxray.com/reports/pupgum.com/2026-07-11/desktop/01-home/full.webp",
          "report_url": "https://uxxray.com/ux-report/pupgum"
        },
        {
          "domain": "raycast.com",
          "slug": "raycast",
          "score": 75,
          "funnel_type": "saas",
          "copy": [
            "Why is Raycast free for personal use? We think of Raycast as a productivity layer…"
          ],
          "evidence_note": null,
          "section_y": 3,
          "hero_url": "https://api.uxxray.com/api/v1/teardown/raycast/screenshot/01-home/hero.png",
          "full_url": "https://api.uxxray.com/api/v1/teardown/raycast/screenshot/01-home/full.png",
          "report_url": "https://uxxray.com/ux-report/raycast"
        },
        {
          "domain": "plantory.ai",
          "slug": "plantory-ai",
          "score": 75,
          "funnel_type": "saas",
          "copy": [
            "Can I cancel or change my plan anytime?"
          ],
          "evidence_note": null,
          "section_y": 59.7,
          "hero_url": "https://api.uxxray.com/api/v1/teardown/plantory-ai/screenshot/01-home/hero.png",
          "full_url": "https://api.uxxray.com/api/v1/teardown/plantory-ai/screenshot/01-home/full.png",
          "report_url": "https://uxxray.com/ux-report/plantory-ai"
        },
        {
          "domain": "threadotter.com",
          "slug": "threadotter",
          "score": 75,
          "funnel_type": "saas",
          "copy": [
            "Does Thread Otter really post by itself? + Yes. Otter replies to threads, sends…",
            "Frequently asked questions"
          ],
          "evidence_note": null,
          "section_y": null,
          "hero_url": "https://api.uxxray.com/api/v1/teardown/threadotter/screenshot/01-home/hero.png",
          "full_url": "https://api.uxxray.com/api/v1/teardown/threadotter/screenshot/01-home/full.png",
          "report_url": "https://uxxray.com/ux-report/threadotter"
        }
      ]
    },
    {
      "pattern_id": "proof_above_fold",
      "label": "Proof above the fold",
      "category": "proof",
      "prevalence": {
        "present": 27,
        "scored": 230,
        "pct": 12
      },
      "pct_reliable": true,
      "score_lift": {
        "with_avg": 57,
        "without_avg": 30,
        "n_with": 27,
        "n_without": 203
      },
      "examples": [
        {
          "domain": "ryzesuperfoods.com",
          "slug": "ryzesuperfoods",
          "score": 90,
          "funnel_type": "ecommerce",
          "copy": [],
          "evidence_note": "proof in first viewport",
          "section_y": 6.9,
          "hero_url": "https://uxxray.com/reports/ryzesuperfoods.com/2026-07-11/desktop/01-home/hero.webp",
          "full_url": "https://uxxray.com/reports/ryzesuperfoods.com/2026-07-11/desktop/01-home/full.webp",
          "report_url": "https://uxxray.com/ux-report/ryzesuperfoods"
        },
        {
          "domain": "saveai.net",
          "slug": "saveai-net",
          "score": 85,
          "funnel_type": "saas",
          "copy": [],
          "evidence_note": "proof in first viewport",
          "section_y": 4.9,
          "hero_url": "https://api.uxxray.com/api/v1/teardown/saveai-net/screenshot/01-home/hero.png",
          "full_url": "https://api.uxxray.com/api/v1/teardown/saveai-net/screenshot/01-home/full.png",
          "report_url": "https://uxxray.com/ux-report/saveai-net"
        },
        {
          "domain": "windsurf.com",
          "slug": "windsurf",
          "score": 85,
          "funnel_type": "saas",
          "copy": [],
          "evidence_note": "proof in first viewport",
          "section_y": 6.6,
          "hero_url": "https://uxxray.com/reports/windsurf.com/2026-07-11/desktop/01-home/hero.webp",
          "full_url": "https://uxxray.com/reports/windsurf.com/2026-07-11/desktop/01-home/full.webp",
          "report_url": "https://uxxray.com/ux-report/windsurf"
        },
        {
          "domain": "insightagent.app",
          "slug": "insightagent-app",
          "score": 85,
          "funnel_type": "saas",
          "copy": [],
          "evidence_note": "proof in first viewport",
          "section_y": 4.8,
          "hero_url": "https://api.uxxray.com/api/v1/teardown/insightagent-app/screenshot/01-home/hero.png",
          "full_url": "https://api.uxxray.com/api/v1/teardown/insightagent-app/screenshot/01-home/full.png",
          "report_url": "https://uxxray.com/ux-report/insightagent-app"
        },
        {
          "domain": "pupgum.com",
          "slug": "pupgum",
          "score": 80,
          "funnel_type": "ecommerce",
          "copy": [],
          "evidence_note": "proof in first viewport",
          "section_y": 5.3,
          "hero_url": "https://uxxray.com/reports/pupgum.com/2026-07-11/desktop/01-home/hero.webp",
          "full_url": "https://uxxray.com/reports/pupgum.com/2026-07-11/desktop/01-home/full.webp",
          "report_url": "https://uxxray.com/ux-report/pupgum"
        },
        {
          "domain": "castreader.com",
          "slug": "castreader",
          "score": 75,
          "funnel_type": "saas",
          "copy": [],
          "evidence_note": "proof in first viewport",
          "section_y": 2.2,
          "hero_url": "https://api.uxxray.com/api/v1/teardown/castreader/screenshot/01-home/hero.png",
          "full_url": "https://api.uxxray.com/api/v1/teardown/castreader/screenshot/01-home/full.png",
          "report_url": "https://uxxray.com/ux-report/castreader"
        },
        {
          "domain": "lovable.dev",
          "slug": "lovable-dev",
          "score": 70,
          "funnel_type": "saas",
          "copy": [],
          "evidence_note": "proof in first viewport",
          "section_y": null,
          "hero_url": "https://uxxray.com/reports/lovable.dev/2026-07-11/desktop/01-home/hero.webp",
          "full_url": "https://uxxray.com/reports/lovable.dev/2026-07-11/desktop/01-home/full.webp",
          "report_url": "https://uxxray.com/ux-report/lovable-dev"
        },
        {
          "domain": "lipsyncai.co",
          "slug": "lipsyncai-co",
          "score": 65,
          "funnel_type": "saas",
          "copy": [],
          "evidence_note": "proof in first viewport",
          "section_y": 6.2,
          "hero_url": "https://api.uxxray.com/api/v1/teardown/lipsyncai-co/screenshot/01-home/hero.png",
          "full_url": "https://api.uxxray.com/api/v1/teardown/lipsyncai-co/screenshot/01-home/full.png",
          "report_url": "https://uxxray.com/ux-report/lipsyncai-co"
        },
        {
          "domain": "tanstarter.dev",
          "slug": "tanstarter-dev",
          "score": 65,
          "funnel_type": "affiliate",
          "copy": [],
          "evidence_note": "proof in first viewport",
          "section_y": 3.8,
          "hero_url": "https://api.uxxray.com/api/v1/teardown/tanstarter-dev/screenshot/01-home/hero.png",
          "full_url": "https://api.uxxray.com/api/v1/teardown/tanstarter-dev/screenshot/01-home/full.png",
          "report_url": "https://uxxray.com/ux-report/tanstarter-dev"
        },
        {
          "domain": "responsly.ai",
          "slug": "responsly-ai",
          "score": 65,
          "funnel_type": "saas",
          "copy": [],
          "evidence_note": "proof in first viewport",
          "section_y": 6.8,
          "hero_url": "https://api.uxxray.com/api/v1/teardown/responsly-ai/screenshot/01-home/hero.png",
          "full_url": "https://api.uxxray.com/api/v1/teardown/responsly-ai/screenshot/01-home/full.png",
          "report_url": "https://uxxray.com/ux-report/responsly-ai"
        }
      ]
    },
    {
      "pattern_id": "comparison_table",
      "label": "Us-vs-them comparison",
      "category": "objection",
      "prevalence": {
        "present": 20,
        "scored": 230,
        "pct": 9
      },
      "pct_reliable": true,
      "score_lift": {
        "with_avg": 63,
        "without_avg": 30,
        "n_with": 20,
        "n_without": 210
      },
      "examples": [
        {
          "domain": "railway.app",
          "slug": "railway-app",
          "score": 68,
          "funnel_type": "saas",
          "copy": [
            "Compare features"
          ],
          "evidence_note": null,
          "section_y": null,
          "hero_url": "https://uxxray.com/reports/railway.app/2026-07-11/desktop/01-home/hero.webp",
          "full_url": "https://uxxray.com/reports/railway.app/2026-07-11/desktop/01-home/full.webp",
          "report_url": "https://uxxray.com/ux-report/railway-app"
        },
        {
          "domain": "stormly.com",
          "slug": "stormly",
          "score": 60,
          "funnel_type": "saas",
          "copy": [
            "BEFORE STORMLY Your team is drowning in manual work ✕ Hours building reports that…"
          ],
          "evidence_note": null,
          "section_y": null,
          "hero_url": "https://api.uxxray.com/api/v1/teardown/stormly/screenshot/01-home/hero.png",
          "full_url": "https://api.uxxray.com/api/v1/teardown/stormly/screenshot/01-home/full.png",
          "report_url": "https://uxxray.com/ux-report/stormly"
        },
        {
          "domain": "huel.com",
          "slug": "huel",
          "score": 60,
          "funnel_type": "ecommerce",
          "copy": [
            "Black Edition Powder Essential Calories 400 cal 400 cal 400"
          ],
          "evidence_note": null,
          "section_y": null,
          "hero_url": "https://api.uxxray.com/api/v1/teardown/huel/screenshot/01-home/hero.png",
          "full_url": "https://api.uxxray.com/api/v1/teardown/huel/screenshot/01-home/full.png",
          "report_url": "https://uxxray.com/ux-report/huel"
        },
        {
          "domain": "revise.io",
          "slug": "revise-io",
          "score": 55,
          "funnel_type": "saas",
          "copy": [
            "Revise Grammarly Google Docs MS Word ChatGPT Full Word Proce"
          ],
          "evidence_note": null,
          "section_y": null,
          "hero_url": "https://api.uxxray.com/api/v1/teardown/revise-io/screenshot/01-home/hero.png",
          "full_url": "https://api.uxxray.com/api/v1/teardown/revise-io/screenshot/01-home/full.png",
          "report_url": "https://uxxray.com/ux-report/revise-io"
        },
        {
          "domain": "ciaotutor.com",
          "slug": "ciaotutor",
          "score": 50,
          "funnel_type": "saas",
          "copy": [
            "RECOMMENDED CiaoTutor Voice-first coach AI language apps Tal"
          ],
          "evidence_note": null,
          "section_y": null,
          "hero_url": "https://api.uxxray.com/api/v1/teardown/ciaotutor/screenshot/01-home/hero.png",
          "full_url": "https://api.uxxray.com/api/v1/teardown/ciaotutor/screenshot/01-home/full.png",
          "report_url": "https://uxxray.com/ux-report/ciaotutor"
        },
        {
          "domain": "figma.com",
          "slug": "figma",
          "score": 45,
          "funnel_type": "saas",
          "copy": [
            "Compare all features"
          ],
          "evidence_note": null,
          "section_y": null,
          "hero_url": "https://uxxray.com/reports/figma.com/2026-07-11/desktop/01-home/hero.webp",
          "full_url": "https://uxxray.com/reports/figma.com/2026-07-11/desktop/01-home/full.webp",
          "report_url": "https://uxxray.com/ux-report/figma"
        },
        {
          "domain": "fromourplace.com",
          "slug": "fromourplace",
          "score": 45,
          "funnel_type": "ecommerce",
          "copy": [
            "See how we compare Titanium Interior Stainless Steel Exterio"
          ],
          "evidence_note": null,
          "section_y": null,
          "hero_url": "https://api.uxxray.com/api/v1/teardown/fromourplace/screenshot/01-home/hero.png",
          "full_url": "https://api.uxxray.com/api/v1/teardown/fromourplace/screenshot/01-home/full.png",
          "report_url": "https://uxxray.com/ux-report/fromourplace"
        },
        {
          "domain": "supabase.com",
          "slug": "supabase",
          "score": 95,
          "funnel_type": "saas",
          "copy": [],
          "evidence_note": "comparison grid: 13 rows",
          "section_y": null,
          "hero_url": "https://api.uxxray.com/api/v1/teardown/supabase/screenshot/01-home/hero.png",
          "full_url": "https://api.uxxray.com/api/v1/teardown/supabase/screenshot/01-home/full.png",
          "report_url": "https://uxxray.com/ux-report/supabase"
        },
        {
          "domain": "clerk.com",
          "slug": "clerk",
          "score": 85,
          "funnel_type": "saas",
          "copy": [],
          "evidence_note": "comparison grid: 51 rows",
          "section_y": null,
          "hero_url": "https://uxxray.com/reports/clerk.com/2026-07-11/desktop/01-home/hero.webp",
          "full_url": "https://uxxray.com/reports/clerk.com/2026-07-11/desktop/01-home/full.webp",
          "report_url": "https://uxxray.com/ux-report/clerk"
        },
        {
          "domain": "insightagent.app",
          "slug": "insightagent-app",
          "score": 85,
          "funnel_type": "saas",
          "copy": [],
          "evidence_note": "comparison grid: 8 rows",
          "section_y": null,
          "hero_url": "https://api.uxxray.com/api/v1/teardown/insightagent-app/screenshot/01-home/hero.png",
          "full_url": "https://api.uxxray.com/api/v1/teardown/insightagent-app/screenshot/01-home/full.png",
          "report_url": "https://uxxray.com/ux-report/insightagent-app"
        }
      ]
    },
    {
      "pattern_id": "trusted_by_logos",
      "label": "Trusted-by logo wall",
      "category": "proof",
      "prevalence": {
        "present": 105,
        "scored": 160,
        "pct": 66
      },
      "pct_reliable": true,
      "score_lift": {
        "with_avg": 48,
        "without_avg": 25,
        "n_with": 105,
        "n_without": 55
      },
      "examples": [
        {
          "domain": "supabase.com",
          "slug": "supabase",
          "score": 95,
          "funnel_type": "saas",
          "copy": [
            "trusted by",
            "logo wall (4 distinct marks)",
            "backed by"
          ],
          "evidence_note": null,
          "section_y": 20,
          "hero_url": "https://api.uxxray.com/api/v1/teardown/supabase/screenshot/01-home/hero.png",
          "full_url": "https://api.uxxray.com/api/v1/teardown/supabase/screenshot/01-home/full.png",
          "report_url": "https://uxxray.com/ux-report/supabase"
        },
        {
          "domain": "saveai.net",
          "slug": "saveai-net",
          "score": 85,
          "funnel_type": "saas",
          "copy": [
            "trusted by"
          ],
          "evidence_note": null,
          "section_y": 67.5,
          "hero_url": "https://api.uxxray.com/api/v1/teardown/saveai-net/screenshot/01-home/hero.png",
          "full_url": "https://api.uxxray.com/api/v1/teardown/saveai-net/screenshot/01-home/full.png",
          "report_url": "https://uxxray.com/ux-report/saveai-net"
        },
        {
          "domain": "clerk.com",
          "slug": "clerk",
          "score": 85,
          "funnel_type": "saas",
          "copy": [
            "backed by",
            "trusted by"
          ],
          "evidence_note": null,
          "section_y": 9,
          "hero_url": "https://uxxray.com/reports/clerk.com/2026-07-11/desktop/01-home/hero.webp",
          "full_url": "https://uxxray.com/reports/clerk.com/2026-07-11/desktop/01-home/full.webp",
          "report_url": "https://uxxray.com/ux-report/clerk"
        },
        {
          "domain": "insightagent.app",
          "slug": "insightagent-app",
          "score": 85,
          "funnel_type": "saas",
          "copy": [
            "trusted by"
          ],
          "evidence_note": null,
          "section_y": 11,
          "hero_url": "https://api.uxxray.com/api/v1/teardown/insightagent-app/screenshot/01-home/hero.png",
          "full_url": "https://api.uxxray.com/api/v1/teardown/insightagent-app/screenshot/01-home/full.png",
          "report_url": "https://uxxray.com/ux-report/insightagent-app"
        },
        {
          "domain": "raycast.com",
          "slug": "raycast",
          "score": 75,
          "funnel_type": "saas",
          "copy": [
            "used by"
          ],
          "evidence_note": null,
          "section_y": 41.7,
          "hero_url": "https://api.uxxray.com/api/v1/teardown/raycast/screenshot/01-home/hero.png",
          "full_url": "https://api.uxxray.com/api/v1/teardown/raycast/screenshot/01-home/full.png",
          "report_url": "https://uxxray.com/ux-report/raycast"
        },
        {
          "domain": "plantory.ai",
          "slug": "plantory-ai",
          "score": 75,
          "funnel_type": "saas",
          "copy": [
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          ],
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      "pattern_id": "anchor_discount",
      "label": "Anchor / strikethrough pricing",
      "category": "offer",
      "prevalence": {
        "present": 19,
        "scored": 30,
        "pct": 63
      },
      "pct_reliable": true,
      "score_lift": {
        "with_avg": 39,
        "without_avg": 15,
        "n_with": 19,
        "n_without": 11
      },
      "examples": [
        {
          "domain": "ryzesuperfoods.com",
          "slug": "ryzesuperfoods",
          "score": 90,
          "funnel_type": "ecommerce",
          "copy": [
            "40% OFF",
            "$45 / $115 / $80 / 40% OFF",
            "$45 / $80 / 40% OFF"
          ],
          "evidence_note": null,
          "section_y": null,
          "hero_url": "https://uxxray.com/reports/ryzesuperfoods.com/2026-07-11/desktop/01-home/hero.webp",
          "full_url": "https://uxxray.com/reports/ryzesuperfoods.com/2026-07-11/desktop/01-home/full.webp",
          "report_url": "https://uxxray.com/ux-report/ryzesuperfoods"
        },
        {
          "domain": "pupgum.com",
          "slug": "pupgum",
          "score": 80,
          "funnel_type": "ecommerce",
          "copy": [
            "$31.00 / 20% OFF",
            "$31.00 / SAVE 15%"
          ],
          "evidence_note": null,
          "section_y": null,
          "hero_url": "https://uxxray.com/reports/pupgum.com/2026-07-11/desktop/01-home/hero.webp",
          "full_url": "https://uxxray.com/reports/pupgum.com/2026-07-11/desktop/01-home/full.webp",
          "report_url": "https://uxxray.com/ux-report/pupgum"
        },
        {
          "domain": "huel.com",
          "slug": "huel",
          "score": 60,
          "funnel_type": "ecommerce",
          "copy": [
            "15% Off",
            "$60 / $15 / $25 / 25% off"
          ],
          "evidence_note": null,
          "section_y": null,
          "hero_url": "https://api.uxxray.com/api/v1/teardown/huel/screenshot/01-home/hero.png",
          "full_url": "https://api.uxxray.com/api/v1/teardown/huel/screenshot/01-home/full.png",
          "report_url": "https://uxxray.com/ux-report/huel"
        },
        {
          "domain": "fromourplace.com",
          "slug": "fromourplace",
          "score": 45,
          "funnel_type": "ecommerce",
          "copy": [
            "$179",
            "$179 / $155"
          ],
          "evidence_note": null,
          "section_y": 29.7,
          "hero_url": "https://api.uxxray.com/api/v1/teardown/fromourplace/screenshot/01-home/hero.png",
          "full_url": "https://api.uxxray.com/api/v1/teardown/fromourplace/screenshot/01-home/full.png",
          "report_url": "https://uxxray.com/ux-report/fromourplace"
        },
        {
          "domain": "trueclassic.com",
          "slug": "trueclassic",
          "score": 45,
          "funnel_type": "ecommerce",
          "copy": [
            "$315 / Save 57%"
          ],
          "evidence_note": null,
          "section_y": null,
          "hero_url": "https://api.uxxray.com/api/v1/teardown/trueclassic/screenshot/01-home/hero.png",
          "full_url": "https://api.uxxray.com/api/v1/teardown/trueclassic/screenshot/01-home/full.png",
          "report_url": "https://uxxray.com/ux-report/trueclassic"
        },
        {
          "domain": "jonesroadbeauty.com",
          "slug": "jonesroadbeauty",
          "score": 40,
          "funnel_type": "ecommerce",
          "copy": [
            "£122 / £90 / £170"
          ],
          "evidence_note": null,
          "section_y": null,
          "hero_url": "https://api.uxxray.com/api/v1/teardown/jonesroadbeauty/screenshot/01-home/hero.png",
          "full_url": "https://api.uxxray.com/api/v1/teardown/jonesroadbeauty/screenshot/01-home/full.png",
          "report_url": "https://uxxray.com/ux-report/jonesroadbeauty"
        },
        {
          "domain": "brooklinen.com",
          "slug": "brooklinen",
          "score": 40,
          "funnel_type": "ecommerce",
          "copy": [
            "$179 / $437 / $168 / $378 / $258 / $109 / 30% off",
            "$179 / $168 / $189 / $437 / $258 / $218 / 30% off",
            "$179 / $29 / $139 / $159 / $169 / $69 / 30% off"
          ],
          "evidence_note": null,
          "section_y": null,
          "hero_url": "https://api.uxxray.com/api/v1/teardown/brooklinen/screenshot/01-home/hero.png",
          "full_url": "https://api.uxxray.com/api/v1/teardown/brooklinen/screenshot/01-home/full.png",
          "report_url": "https://uxxray.com/ux-report/brooklinen"
        },
        {
          "domain": "athleticbrewing.com",
          "slug": "athleticbrewing",
          "score": 40,
          "funnel_type": "ecommerce",
          "copy": [
            "$14.99 / 35% OFF",
            "$14.99",
            "SAVE 5%"
          ],
          "evidence_note": null,
          "section_y": 21.3,
          "hero_url": "https://api.uxxray.com/api/v1/teardown/athleticbrewing/screenshot/01-home/hero.png",
          "full_url": "https://api.uxxray.com/api/v1/teardown/athleticbrewing/screenshot/01-home/full.png",
          "report_url": "https://uxxray.com/ux-report/athleticbrewing"
        },
        {
          "domain": "ritual.com",
          "slug": "ritual",
          "score": 40,
          "funnel_type": "ecommerce",
          "copy": [
            "$33.00 / $39.00 / $54.00",
            "$33.00 / $54.00 / $39.00 / $50.00 / $44.00 / $60.00 / 30% Off",
            "$54.00 / $33.00 / $60.00 / 30% Off"
          ],
          "evidence_note": null,
          "section_y": null,
          "hero_url": "https://api.uxxray.com/api/v1/teardown/ritual/screenshot/01-home/hero.png",
          "full_url": "https://api.uxxray.com/api/v1/teardown/ritual/screenshot/01-home/full.png",
          "report_url": "https://uxxray.com/ux-report/ritual"
        },
        {
          "domain": "deathwishcoffee.com",
          "slug": "deathwishcoffee",
          "score": 35,
          "funnel_type": "ecommerce",
          "copy": [
            "30% off",
            "$12.99 / $39.98 / $38.00 / 20% OFF"
          ],
          "evidence_note": null,
          "section_y": null,
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          "full_url": "https://uxxray.com/reports/deathwishcoffee.com/2026-07-11/desktop/01-home/full.webp",
          "report_url": "https://uxxray.com/ux-report/deathwishcoffee"
        }
      ]
    },
    {
      "pattern_id": "guarantee",
      "label": "Money-back guarantee",
      "category": "proof",
      "prevalence": {
        "present": 7,
        "scored": 30,
        "pct": 23
      },
      "pct_reliable": true,
      "score_lift": {
        "with_avg": 54,
        "without_avg": 23,
        "n_with": 7,
        "n_without": 23
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        {
          "domain": "ryzesuperfoods.com",
          "slug": "ryzesuperfoods",
          "score": 90,
          "funnel_type": "ecommerce",
          "copy": [
            "30-Day Money Back Guarantee",
            "30-Day Guarantee"
          ],
          "evidence_note": null,
          "section_y": null,
          "hero_url": "https://uxxray.com/reports/ryzesuperfoods.com/2026-07-11/desktop/01-home/hero.webp",
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          "report_url": "https://uxxray.com/ux-report/ryzesuperfoods"
        },
        {
          "domain": "pupgum.com",
          "slug": "pupgum",
          "score": 80,
          "funnel_type": "ecommerce",
          "copy": [
            "30-DAY GUARANTEE",
            "30-DAY MONEY-BACK GUARANTEE"
          ],
          "evidence_note": null,
          "section_y": null,
          "hero_url": "https://uxxray.com/reports/pupgum.com/2026-07-11/desktop/01-home/hero.webp",
          "full_url": "https://uxxray.com/reports/pupgum.com/2026-07-11/desktop/01-home/full.webp",
          "report_url": "https://uxxray.com/ux-report/pupgum"
        },
        {
          "domain": "huel.com",
          "slug": "huel",
          "score": 60,
          "funnel_type": "ecommerce",
          "copy": [
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          ],
          "evidence_note": null,
          "section_y": null,
          "hero_url": "https://api.uxxray.com/api/v1/teardown/huel/screenshot/01-home/hero.png",
          "full_url": "https://api.uxxray.com/api/v1/teardown/huel/screenshot/01-home/full.png",
          "report_url": "https://uxxray.com/ux-report/huel"
        },
        {
          "domain": "trueclassic.com",
          "slug": "trueclassic",
          "score": 45,
          "funnel_type": "ecommerce",
          "copy": [
            "100-Day Guarantee"
          ],
          "evidence_note": null,
          "section_y": null,
          "hero_url": "https://api.uxxray.com/api/v1/teardown/trueclassic/screenshot/01-home/hero.png",
          "full_url": "https://api.uxxray.com/api/v1/teardown/trueclassic/screenshot/01-home/full.png",
          "report_url": "https://uxxray.com/ux-report/trueclassic"
        },
        {
          "domain": "ritual.com",
          "slug": "ritual",
          "score": 40,
          "funnel_type": "ecommerce",
          "copy": [
            "30 day money-back guarantee"
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          "evidence_note": null,
          "section_y": null,
          "hero_url": "https://api.uxxray.com/api/v1/teardown/ritual/screenshot/01-home/hero.png",
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          "report_url": "https://uxxray.com/ux-report/ritual"
        },
        {
          "domain": "bombas.com",
          "slug": "bombas",
          "score": 35,
          "funnel_type": "ecommerce",
          "copy": [
            "Happiness Guarantee"
          ],
          "evidence_note": null,
          "section_y": null,
          "hero_url": "https://api.uxxray.com/api/v1/teardown/bombas/screenshot/01-home/hero.png",
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          "report_url": "https://uxxray.com/ux-report/bombas"
        },
        {
          "domain": "drinkolipop.com",
          "slug": "drinkolipop",
          "score": 25,
          "funnel_type": "ecommerce",
          "copy": [
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          ],
          "evidence_note": null,
          "section_y": null,
          "hero_url": "https://api.uxxray.com/api/v1/teardown/drinkolipop/screenshot/01-home/hero.png",
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    {
      "pattern_id": "countdown_urgency",
      "label": "Countdown / urgency timer",
      "category": "urgency",
      "prevalence": {
        "present": 5,
        "scored": 30,
        "pct": 17
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      "pct_reliable": true,
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        "with_avg": 45,
        "without_avg": 27,
        "n_with": 5,
        "n_without": 25
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          "domain": "ryzesuperfoods.com",
          "slug": "ryzesuperfoods",
          "score": 90,
          "funnel_type": "ecommerce",
          "copy": [
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          "evidence_note": null,
          "section_y": 6.9,
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        {
          "domain": "trueclassic.com",
          "slug": "trueclassic",
          "score": 45,
          "funnel_type": "ecommerce",
          "copy": [
            "09 : 59 : 30"
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          "evidence_note": null,
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          "report_url": "https://uxxray.com/ux-report/trueclassic"
        },
        {
          "domain": "desiregime.pk",
          "slug": "desiregime-pk",
          "score": 35,
          "funnel_type": "ecommerce",
          "copy": [
            "Due To HIGH Demand, Cart Expires In: 59"
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          "evidence_note": null,
          "section_y": null,
          "hero_url": "https://api.uxxray.com/api/v1/teardown/desiregime-pk/screenshot/01-home/hero.png",
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          "report_url": "https://uxxray.com/ux-report/desiregime-pk"
        },
        {
          "domain": "hexclad.com",
          "slug": "hexclad",
          "score": 35,
          "funnel_type": "ecommerce",
          "copy": [
            "12:00:00"
          ],
          "evidence_note": null,
          "section_y": 0.6,
          "hero_url": "https://api.uxxray.com/api/v1/teardown/hexclad/screenshot/01-home/hero.png",
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          "report_url": "https://uxxray.com/ux-report/hexclad"
        },
        {
          "domain": "vuoriclothing.com",
          "slug": "vuoriclothing",
          "score": 20,
          "funnel_type": "ecommerce",
          "copy": [
            "20:55:40",
            "20:49:56",
            "20:58:35"
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          "evidence_note": null,
          "section_y": 13.9,
          "hero_url": "https://api.uxxray.com/api/v1/teardown/vuoriclothing/screenshot/01-home/hero.png",
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          "report_url": "https://uxxray.com/ux-report/vuoriclothing"
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    {
      "pattern_id": "proof_saturation",
      "label": "Proof at every step",
      "category": "proof",
      "prevalence": {
        "present": 4,
        "scored": 30,
        "pct": 13
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      "pct_reliable": true,
      "score_lift": null,
      "examples": [
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          "domain": "ryzesuperfoods.com",
          "slug": "ryzesuperfoods",
          "score": 90,
          "funnel_type": "ecommerce",
          "copy": [
            "211,749 Reviews",
            "150,000+ Reviews"
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          "evidence_note": null,
          "section_y": null,
          "hero_url": "https://uxxray.com/reports/ryzesuperfoods.com/2026-07-11/desktop/01-home/hero.webp",
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          "report_url": "https://uxxray.com/ux-report/ryzesuperfoods"
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        {
          "domain": "pupgum.com",
          "slug": "pupgum",
          "score": 80,
          "funnel_type": "ecommerce",
          "copy": [
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          ],
          "evidence_note": null,
          "section_y": null,
          "hero_url": "https://uxxray.com/reports/pupgum.com/2026-07-11/desktop/01-home/hero.webp",
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          "domain": "trueclassic.com",
          "slug": "trueclassic",
          "score": 45,
          "funnel_type": "ecommerce",
          "copy": [
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          "evidence_note": null,
          "section_y": null,
          "hero_url": "https://api.uxxray.com/api/v1/teardown/trueclassic/screenshot/01-home/hero.png",
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          "report_url": "https://uxxray.com/ux-report/trueclassic"
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        {
          "domain": "jonesroadbeauty.com",
          "slug": "jonesroadbeauty",
          "score": 40,
          "funnel_type": "ecommerce",
          "copy": [
            "85,239 Reviews",
            "2113 Reviews",
            "138 Reviews"
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          "evidence_note": null,
          "section_y": null,
          "hero_url": "https://api.uxxray.com/api/v1/teardown/jonesroadbeauty/screenshot/01-home/hero.png",
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    {
      "pattern_id": "express_checkout",
      "label": "Express wallets",
      "category": "checkout",
      "prevalence": {
        "present": 4,
        "scored": 30,
        "pct": 13
      },
      "pct_reliable": true,
      "score_lift": null,
      "examples": [
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          "domain": "desiregime.pk",
          "slug": "desiregime-pk",
          "score": 35,
          "funnel_type": "ecommerce",
          "copy": [
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          "evidence_note": null,
          "section_y": null,
          "hero_url": "https://api.uxxray.com/api/v1/teardown/desiregime-pk/screenshot/01-home/hero.png",
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        {
          "domain": "ryzesuperfoods.com",
          "slug": "ryzesuperfoods",
          "score": 90,
          "funnel_type": "ecommerce",
          "copy": [],
          "evidence_note": "express wallet (embedded)",
          "section_y": null,
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          "full_url": "https://uxxray.com/reports/ryzesuperfoods.com/2026-07-11/desktop/01-home/full.webp",
          "report_url": "https://uxxray.com/ux-report/ryzesuperfoods"
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        {
          "domain": "pupgum.com",
          "slug": "pupgum",
          "score": 80,
          "funnel_type": "ecommerce",
          "copy": [],
          "evidence_note": "express wallet (embedded)",
          "section_y": null,
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          "report_url": "https://uxxray.com/ux-report/pupgum"
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        {
          "domain": "trysthub.net",
          "slug": "trysthub-net",
          "score": 20,
          "funnel_type": "ecommerce",
          "copy": [],
          "evidence_note": "express wallet button",
          "section_y": null,
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    {
      "pattern_id": "subscription_default",
      "label": "Subscription / auto-ship",
      "category": "offer",
      "prevalence": {
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        "scored": 30,
        "pct": 10
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      "pct_reliable": true,
      "score_lift": null,
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          "domain": "ryzesuperfoods.com",
          "slug": "ryzesuperfoods",
          "score": 90,
          "funnel_type": "ecommerce",
          "copy": [],
          "evidence_note": "every 30 Days",
          "section_y": null,
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          "domain": "pupgum.com",
          "slug": "pupgum",
          "score": 80,
          "funnel_type": "ecommerce",
          "copy": [],
          "evidence_note": "every 2 weeks",
          "section_y": null,
          "hero_url": "https://uxxray.com/reports/pupgum.com/2026-07-11/desktop/01-home/hero.webp",
          "full_url": "https://uxxray.com/reports/pupgum.com/2026-07-11/desktop/01-home/full.webp",
          "report_url": "https://uxxray.com/ux-report/pupgum"
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        {
          "domain": "deathwishcoffee.com",
          "slug": "deathwishcoffee",
          "score": 35,
          "funnel_type": "ecommerce",
          "copy": [],
          "evidence_note": "every 30 days",
          "section_y": null,
          "hero_url": "https://uxxray.com/reports/deathwishcoffee.com/2026-07-11/desktop/01-home/hero.webp",
          "full_url": "https://uxxray.com/reports/deathwishcoffee.com/2026-07-11/desktop/01-home/full.webp",
          "report_url": "https://uxxray.com/ux-report/deathwishcoffee"
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    {
      "pattern_id": "per_serving_anchor",
      "label": "Per-unit price anchor",
      "category": "offer",
      "prevalence": {
        "present": 3,
        "scored": 30,
        "pct": 10
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