{
  "scope": "across the 230 sites we've crawled",
  "corpus_n": 230,
  "funnel_type": null,
  "pattern_id": "anchor_discount",
  "label": "Anchor / strikethrough pricing",
  "category": "offer",
  "prevalence": {
    "present": 19,
    "scored": 30,
    "pct": 63
  },
  "pct_reliable": true,
  "score_lift": {
    "with_avg": 39,
    "without_avg": 15,
    "n_with": 19,
    "n_without": 11
  },
  "examples": [
    {
      "domain": "ryzesuperfoods.com",
      "slug": "ryzesuperfoods",
      "score": 90,
      "funnel_type": "ecommerce",
      "copy": [
        "40% OFF",
        "$45 / $115 / $80 / 40% OFF",
        "$45 / $80 / 40% OFF"
      ],
      "evidence_note": null,
      "section_y": null,
      "hero_url": "https://uxxray.com/reports/ryzesuperfoods.com/2026-07-11/desktop/01-home/hero.webp",
      "full_url": "https://uxxray.com/reports/ryzesuperfoods.com/2026-07-11/desktop/01-home/full.webp",
      "report_url": "https://uxxray.com/ux-report/ryzesuperfoods"
    },
    {
      "domain": "pupgum.com",
      "slug": "pupgum",
      "score": 80,
      "funnel_type": "ecommerce",
      "copy": [
        "$31.00 / 20% OFF",
        "$31.00 / SAVE 15%"
      ],
      "evidence_note": null,
      "section_y": null,
      "hero_url": "https://uxxray.com/reports/pupgum.com/2026-07-11/desktop/01-home/hero.webp",
      "full_url": "https://uxxray.com/reports/pupgum.com/2026-07-11/desktop/01-home/full.webp",
      "report_url": "https://uxxray.com/ux-report/pupgum"
    },
    {
      "domain": "huel.com",
      "slug": "huel",
      "score": 60,
      "funnel_type": "ecommerce",
      "copy": [
        "15% Off",
        "$60 / $15 / $25 / 25% off"
      ],
      "evidence_note": null,
      "section_y": null,
      "hero_url": "https://api.uxxray.com/api/v1/teardown/huel/screenshot/01-home/hero.png",
      "full_url": "https://api.uxxray.com/api/v1/teardown/huel/screenshot/01-home/full.png",
      "report_url": "https://uxxray.com/ux-report/huel"
    },
    {
      "domain": "fromourplace.com",
      "slug": "fromourplace",
      "score": 45,
      "funnel_type": "ecommerce",
      "copy": [
        "$179",
        "$179 / $155"
      ],
      "evidence_note": null,
      "section_y": 29.7,
      "hero_url": "https://api.uxxray.com/api/v1/teardown/fromourplace/screenshot/01-home/hero.png",
      "full_url": "https://api.uxxray.com/api/v1/teardown/fromourplace/screenshot/01-home/full.png",
      "report_url": "https://uxxray.com/ux-report/fromourplace"
    },
    {
      "domain": "trueclassic.com",
      "slug": "trueclassic",
      "score": 45,
      "funnel_type": "ecommerce",
      "copy": [
        "$315 / Save 57%"
      ],
      "evidence_note": null,
      "section_y": null,
      "hero_url": "https://api.uxxray.com/api/v1/teardown/trueclassic/screenshot/01-home/hero.png",
      "full_url": "https://api.uxxray.com/api/v1/teardown/trueclassic/screenshot/01-home/full.png",
      "report_url": "https://uxxray.com/ux-report/trueclassic"
    },
    {
      "domain": "jonesroadbeauty.com",
      "slug": "jonesroadbeauty",
      "score": 40,
      "funnel_type": "ecommerce",
      "copy": [
        "£122 / £90 / £170"
      ],
      "evidence_note": null,
      "section_y": null,
      "hero_url": "https://api.uxxray.com/api/v1/teardown/jonesroadbeauty/screenshot/01-home/hero.png",
      "full_url": "https://api.uxxray.com/api/v1/teardown/jonesroadbeauty/screenshot/01-home/full.png",
      "report_url": "https://uxxray.com/ux-report/jonesroadbeauty"
    },
    {
      "domain": "brooklinen.com",
      "slug": "brooklinen",
      "score": 40,
      "funnel_type": "ecommerce",
      "copy": [
        "$179 / $437 / $168 / $378 / $258 / $109 / 30% off",
        "$179 / $168 / $189 / $437 / $258 / $218 / 30% off",
        "$179 / $29 / $139 / $159 / $169 / $69 / 30% off"
      ],
      "evidence_note": null,
      "section_y": null,
      "hero_url": "https://api.uxxray.com/api/v1/teardown/brooklinen/screenshot/01-home/hero.png",
      "full_url": "https://api.uxxray.com/api/v1/teardown/brooklinen/screenshot/01-home/full.png",
      "report_url": "https://uxxray.com/ux-report/brooklinen"
    },
    {
      "domain": "athleticbrewing.com",
      "slug": "athleticbrewing",
      "score": 40,
      "funnel_type": "ecommerce",
      "copy": [
        "$14.99 / 35% OFF",
        "$14.99",
        "SAVE 5%"
      ],
      "evidence_note": null,
      "section_y": 21.3,
      "hero_url": "https://api.uxxray.com/api/v1/teardown/athleticbrewing/screenshot/01-home/hero.png",
      "full_url": "https://api.uxxray.com/api/v1/teardown/athleticbrewing/screenshot/01-home/full.png",
      "report_url": "https://uxxray.com/ux-report/athleticbrewing"
    },
    {
      "domain": "ritual.com",
      "slug": "ritual",
      "score": 40,
      "funnel_type": "ecommerce",
      "copy": [
        "$33.00 / $39.00 / $54.00",
        "$33.00 / $54.00 / $39.00 / $50.00 / $44.00 / $60.00 / 30% Off",
        "$54.00 / $33.00 / $60.00 / 30% Off"
      ],
      "evidence_note": null,
      "section_y": null,
      "hero_url": "https://api.uxxray.com/api/v1/teardown/ritual/screenshot/01-home/hero.png",
      "full_url": "https://api.uxxray.com/api/v1/teardown/ritual/screenshot/01-home/full.png",
      "report_url": "https://uxxray.com/ux-report/ritual"
    },
    {
      "domain": "deathwishcoffee.com",
      "slug": "deathwishcoffee",
      "score": 35,
      "funnel_type": "ecommerce",
      "copy": [
        "30% off",
        "$12.99 / $39.98 / $38.00 / 20% OFF"
      ],
      "evidence_note": null,
      "section_y": null,
      "hero_url": "https://uxxray.com/reports/deathwishcoffee.com/2026-07-11/desktop/01-home/hero.webp",
      "full_url": "https://uxxray.com/reports/deathwishcoffee.com/2026-07-11/desktop/01-home/full.webp",
      "report_url": "https://uxxray.com/ux-report/deathwishcoffee"
    },
    {
      "domain": "hexclad.com",
      "slug": "hexclad",
      "score": 35,
      "funnel_type": "ecommerce",
      "copy": [
        "30% OFF"
      ],
      "evidence_note": null,
      "section_y": 4,
      "hero_url": "https://api.uxxray.com/api/v1/teardown/hexclad/screenshot/01-home/hero.png",
      "full_url": "https://api.uxxray.com/api/v1/teardown/hexclad/screenshot/01-home/full.png",
      "report_url": "https://uxxray.com/ux-report/hexclad"
    },
    {
      "domain": "bombas.com",
      "slug": "bombas",
      "score": 35,
      "funnel_type": "ecommerce",
      "copy": [
        "$56 / $60 / 20% Off",
        "$68 / $72 / $60 / $66 / $56 / $110 / 20% Off",
        "20% Off"
      ],
      "evidence_note": null,
      "section_y": null,
      "hero_url": "https://api.uxxray.com/api/v1/teardown/bombas/screenshot/01-home/hero.png",
      "full_url": "https://api.uxxray.com/api/v1/teardown/bombas/screenshot/01-home/full.png",
      "report_url": "https://uxxray.com/ux-report/bombas"
    },
    {
      "domain": "graza.co",
      "slug": "graza-co",
      "score": 30,
      "funnel_type": "ecommerce",
      "copy": [
        "$60 / 20% Off"
      ],
      "evidence_note": null,
      "section_y": null,
      "hero_url": "https://uxxray.com/reports/graza.co/2026-07-11/desktop/01-home/hero.webp",
      "full_url": "https://uxxray.com/reports/graza.co/2026-07-11/desktop/01-home/full.webp",
      "report_url": "https://uxxray.com/ux-report/graza-co"
    },
    {
      "domain": "flybyjing.com",
      "slug": "flybyjing",
      "score": 30,
      "funnel_type": "ecommerce",
      "copy": [
        "20% OFF",
        "$35 / $45 / $25 / 20% OFF",
        "$75 / $80 / $45 / $25 / $30 / $54 / 20% OFF"
      ],
      "evidence_note": null,
      "section_y": null,
      "hero_url": "https://api.uxxray.com/api/v1/teardown/flybyjing/screenshot/01-home/hero.png",
      "full_url": "https://api.uxxray.com/api/v1/teardown/flybyjing/screenshot/01-home/full.png",
      "report_url": "https://uxxray.com/ux-report/flybyjing"
    },
    {
      "domain": "parachutehome.com",
      "slug": "parachutehome",
      "score": 25,
      "funnel_type": "ecommerce",
      "copy": [
        "50% OFF",
        "$156 / $186 / 50% OFF"
      ],
      "evidence_note": null,
      "section_y": null,
      "hero_url": "https://api.uxxray.com/api/v1/teardown/parachutehome/screenshot/01-home/hero.png",
      "full_url": "https://api.uxxray.com/api/v1/teardown/parachutehome/screenshot/01-home/full.png",
      "report_url": "https://uxxray.com/ux-report/parachutehome"
    },
    {
      "domain": "chubbiesshorts.com",
      "slug": "chubbiesshorts",
      "score": 25,
      "funnel_type": "ecommerce",
      "copy": [
        "50% OFF",
        "$59.50 / $69.50 / $89.50 / 50% OFF",
        "$55.00"
      ],
      "evidence_note": null,
      "section_y": null,
      "hero_url": "https://api.uxxray.com/api/v1/teardown/chubbiesshorts/screenshot/01-home/hero.png",
      "full_url": "https://api.uxxray.com/api/v1/teardown/chubbiesshorts/screenshot/01-home/full.png",
      "report_url": "https://uxxray.com/ux-report/chubbiesshorts"
    },
    {
      "domain": "drinkolipop.com",
      "slug": "drinkolipop",
      "score": 25,
      "funnel_type": "ecommerce",
      "copy": [
        "15% off",
        "$35.99 / 15% off"
      ],
      "evidence_note": null,
      "section_y": null,
      "hero_url": "https://api.uxxray.com/api/v1/teardown/drinkolipop/screenshot/01-home/hero.png",
      "full_url": "https://api.uxxray.com/api/v1/teardown/drinkolipop/screenshot/01-home/full.png",
      "report_url": "https://uxxray.com/ux-report/drinkolipop"
    },
    {
      "domain": "veo3-ai.io",
      "slug": "veo3-ai-io",
      "score": 15,
      "funnel_type": "ecommerce",
      "copy": [
        "50% OFF",
        "$29 / $69 / $139 / 50% OFF"
      ],
      "evidence_note": null,
      "section_y": null,
      "hero_url": "https://api.uxxray.com/api/v1/teardown/veo3-ai-io/screenshot/01-home/hero.png",
      "full_url": "https://api.uxxray.com/api/v1/teardown/veo3-ai-io/screenshot/01-home/full.png",
      "report_url": "https://uxxray.com/ux-report/veo3-ai-io"
    },
    {
      "domain": "rhoback.com",
      "slug": "rhoback",
      "score": 5,
      "funnel_type": "ecommerce",
      "copy": [
        "15% Off"
      ],
      "evidence_note": null,
      "section_y": null,
      "hero_url": "https://api.uxxray.com/api/v1/teardown/rhoback/screenshot/01-home/hero.png",
      "full_url": "https://api.uxxray.com/api/v1/teardown/rhoback/screenshot/01-home/full.png",
      "report_url": "https://uxxray.com/ux-report/rhoback"
    }
  ]
}