{
  "scope": "across the 230 sites we've crawled",
  "corpus_n": 230,
  "funnel_type": null,
  "pattern_id": "countdown_urgency",
  "label": "Countdown / urgency timer",
  "category": "urgency",
  "prevalence": {
    "present": 5,
    "scored": 30,
    "pct": 17
  },
  "pct_reliable": true,
  "score_lift": {
    "with_avg": 45,
    "without_avg": 27,
    "n_with": 5,
    "n_without": 25
  },
  "examples": [
    {
      "domain": "ryzesuperfoods.com",
      "slug": "ryzesuperfoods",
      "score": 90,
      "funnel_type": "ecommerce",
      "copy": [
        "4TH OF JULY SALE SAVE UP TO 40% OFF + FR",
        "00 : 09 : 52"
      ],
      "evidence_note": null,
      "section_y": 6.9,
      "hero_url": "https://uxxray.com/reports/ryzesuperfoods.com/2026-07-11/desktop/01-home/hero.webp",
      "full_url": "https://uxxray.com/reports/ryzesuperfoods.com/2026-07-11/desktop/01-home/full.webp",
      "report_url": "https://uxxray.com/ux-report/ryzesuperfoods"
    },
    {
      "domain": "trueclassic.com",
      "slug": "trueclassic",
      "score": 45,
      "funnel_type": "ecommerce",
      "copy": [
        "09 : 59 : 30"
      ],
      "evidence_note": null,
      "section_y": null,
      "hero_url": "https://api.uxxray.com/api/v1/teardown/trueclassic/screenshot/01-home/hero.png",
      "full_url": "https://api.uxxray.com/api/v1/teardown/trueclassic/screenshot/01-home/full.png",
      "report_url": "https://uxxray.com/ux-report/trueclassic"
    },
    {
      "domain": "desiregime.pk",
      "slug": "desiregime-pk",
      "score": 35,
      "funnel_type": "ecommerce",
      "copy": [
        "Due To HIGH Demand, Cart Expires In: 59"
      ],
      "evidence_note": null,
      "section_y": null,
      "hero_url": "https://api.uxxray.com/api/v1/teardown/desiregime-pk/screenshot/01-home/hero.png",
      "full_url": "https://api.uxxray.com/api/v1/teardown/desiregime-pk/screenshot/01-home/full.png",
      "report_url": "https://uxxray.com/ux-report/desiregime-pk"
    },
    {
      "domain": "hexclad.com",
      "slug": "hexclad",
      "score": 35,
      "funnel_type": "ecommerce",
      "copy": [
        "12:00:00"
      ],
      "evidence_note": null,
      "section_y": 0.6,
      "hero_url": "https://api.uxxray.com/api/v1/teardown/hexclad/screenshot/01-home/hero.png",
      "full_url": "https://api.uxxray.com/api/v1/teardown/hexclad/screenshot/01-home/full.png",
      "report_url": "https://uxxray.com/ux-report/hexclad"
    },
    {
      "domain": "vuoriclothing.com",
      "slug": "vuoriclothing",
      "score": 20,
      "funnel_type": "ecommerce",
      "copy": [
        "20:55:40",
        "20:49:56",
        "20:58:35"
      ],
      "evidence_note": null,
      "section_y": 13.9,
      "hero_url": "https://api.uxxray.com/api/v1/teardown/vuoriclothing/screenshot/01-home/hero.png",
      "full_url": "https://api.uxxray.com/api/v1/teardown/vuoriclothing/screenshot/01-home/full.png",
      "report_url": "https://uxxray.com/ux-report/vuoriclothing"
    }
  ]
}