# Agent Brief. build in the style of adplug.app

> Machine-extracted from a live on-demand funnel teardown (2026-09-21). 100% facts —
> measured tokens, detected patterns, harvested proof strings. No LLM interpretation.
> Measured from a 3-step funnel walk.
> Tokens: `tokens.json` / `tailwind.css`.

**Funnel:** Homepage / Lander → Pricing → Signup

## Palette (area-weighted from live CSS)
| Hex | Usage | Likely role |
|-----|------:|-------------|
| `#fbf9f4` | 51.6% | background |
| `#f5f3ee` | 24.3% | background |
| `#ffffff` | 16.8% | background |
| `#55433d` | 3.4% | support |
| `#99462a` | 2.2% | accent/brand |
| `#eae8e3` | 1.7% | background |
| `#d97757` | 0% | accent/brand |

Curated roles: `primary=#99462a` · `accent=#99462a` · `bg=#fbf9f4` · `surface=#f5f3ee` · `text=#55433d`

## Type
- Display: `Newsreader`
- Body: `Inter`
- Size scale (px): 10, 11, 12, 14, 16, 19, 20, 24, 30, 34, 36, 48
- Radius (px): 2, 6, 12, 33554400

## Patterns detected (fact-based). 6/11
- **Us-vs-them comparison**. A comparison table framing the brand against alternatives. _(pricing: comparison grid: 9 rows)_
- **FAQ / objection handling**. An accordion / FAQ block answering objections. _(home: Is AdPlug another Google Ads dashboard? +)_
- **Free trial / freemium**. A free trial, free tier, or "no credit card" entry offer. _(home: Start free; pricing: free tier; signup: Start free)_
- **Trusted-by logo wall**. Customer/company logos or a "trusted by / used by" claim. _(home: used by)_
- **Pricing tiers**. Named plan tiers with per-month / per-seat pricing. _(pricing: free, $29/mo, $89/mo)_
- **Lead-capture form**. An on-page form collecting contact details (email / name / phone) outside a checkout. _(signup: text, email, password)_

## Proof language (harvested strings → templates)
- _(none extracted)_

## Funnel facts
- Depth reached: 3 step(s)
- Proof points: 0 across 0 step(s)
- Discount/anchor pricing: no · Countdown: no · Subscription: yes

## To replicate
Match the palette + type tokens above and deploy the detected patterns. Measured from a 3-step funnel walk.