{
  "schema_version": "1.0",
  "generated_at": "2026-07-29T19:22:11.433Z",
  "slug": "aihouseplan-app",
  "domain": "aihouseplan.app",
  "funnel_type": "saas",
  "crawler": {
    "id": "roentgen",
    "name": "Roentgen",
    "kind": "surface",
    "version": "1.8",
    "label": "Roentgen 1.8",
    "status": "live",
    "tagline": "Surface funnel x-ray",
    "xrays": "A funnel from lander to checkout — the pages a visitor actually walks.",
    "produces": "A scored, evidence-backed teardown: design tokens, proof language, and the exact conversion tactics each page runs — every fact carrying its on-page evidence.",
    "destination": "/ux-report/<slug>",
    "changelog": [
      {
        "version": "1.8",
        "date": "2026-07-24",
        "summary": "Price extraction reads currency-code suffixes (\"25.99 USD\"), not just leading symbols — parity across the Worker + CLI extractors."
      },
      {
        "version": "1.7",
        "date": "2026-07-23",
        "summary": "scarcity_stock + press_features detectors (display-only, zero scoring drift)."
      },
      {
        "version": "1.6",
        "date": "2026-07-21",
        "summary": "Multi-funnel discovery: sibling product funnels walked as coexisting siblings (flag-gated)."
      },
      {
        "version": "1.5",
        "date": "2026-07-20",
        "summary": "Auto-walk discovers review/affiliate funnels one click past an editorial homepage."
      },
      {
        "version": "1.4",
        "date": "2026-07-17",
        "summary": "Detection-shape gaps: words-based comparison tables, engine-metric usage proof, docs/demo links."
      },
      {
        "version": "1.3",
        "date": "2026-07-17",
        "summary": "Funnel identity (funnel_sig): different answer-paths coexist as sibling funnels; primary = deepest."
      },
      {
        "version": "1.2",
        "date": "2026-07-17",
        "summary": "Scoring-precision audit: guarantee shapes, store-URL weights, free-trial, per-unit price."
      },
      {
        "version": "1.1",
        "date": "2026-07-16",
        "summary": "Per-step DOM snapshots + skeletons, video/embed signal, broader SaaS proof vocabulary."
      },
      {
        "version": "1.0",
        "date": "2026-07-15",
        "summary": "Baseline: funnel walk, tactic detectors, funnel-type-aware scoring, UX signals, section crops."
      }
    ]
  },
  "provenance": {
    "facts": "measured",
    "design_tokens": "measured",
    "proof_language": "measured",
    "ux": "measured",
    "steps": "measured",
    "screenshots": "measured",
    "favicon": "measured",
    "score": "derived_deterministic",
    "agent_brief": "rendered_summary",
    "playbooks": "derived_deterministic"
  },
  "score": {
    "source_type": "derived_deterministic",
    "score": 25,
    "band": "Sparse",
    "stars": 1,
    "categories": [
      {
        "id": "offer",
        "label": "Offer clarity",
        "pts": 0,
        "cap": 8
      },
      {
        "id": "action",
        "label": "Action path",
        "pts": 6,
        "cap": 20
      },
      {
        "id": "trust",
        "label": "Trust & proof",
        "pts": 0,
        "cap": 11
      },
      {
        "id": "friction",
        "label": "Friction reduction",
        "pts": 10,
        "cap": 10
      },
      {
        "id": "value",
        "label": "Value reinforcement",
        "pts": 0,
        "cap": 10
      },
      {
        "id": "urgency",
        "label": "Risk reversal & urgency",
        "pts": 0,
        "cap": 0
      }
    ]
  },
  "percentile": {
    "corpus_n": 424,
    "beats_pct": 29,
    "cohort": {
      "type": "saas",
      "n": 258,
      "beats_pct": 16
    }
  },
  "devices_available": [
    "desktop",
    "mobile"
  ],
  "funnels": [
    {
      "device": "desktop",
      "funnel_sig": "pricing>pricing>pricing>pricing",
      "score": 25,
      "band": "Sparse",
      "funnel_depth": 4,
      "captured_at": "2026-07-29",
      "crawler": "Roentgen 1.8"
    },
    {
      "device": "desktop",
      "funnel_sig": "studio>pricing",
      "score": 35,
      "band": "Sparse",
      "funnel_depth": 2,
      "captured_at": "2026-07-29",
      "crawler": "Roentgen 1.8"
    },
    {
      "device": "desktop",
      "funnel_sig": "home>pricing",
      "score": 35,
      "band": "Sparse",
      "funnel_depth": 2,
      "captured_at": "2026-07-29",
      "crawler": "Roentgen 1.8"
    },
    {
      "device": "mobile",
      "funnel_sig": "home>pricing",
      "score": 35,
      "band": "Sparse",
      "funnel_depth": 2,
      "captured_at": "2026-07-29",
      "crawler": "Roentgen 1.8"
    }
  ],
  "timeline": [
    {
      "score": 25,
      "band": "Sparse",
      "date": "2026-07-29"
    }
  ],
  "facts": {
    "source_type": "measured",
    "profile": {
      "funnel_type": "saas",
      "score": {
        "score": 25,
        "band": "Sparse",
        "stars": 1,
        "categories": [
          {
            "id": "offer",
            "label": "Offer clarity",
            "pts": 0,
            "cap": 8
          },
          {
            "id": "action",
            "label": "Action path",
            "pts": 6,
            "cap": 20
          },
          {
            "id": "trust",
            "label": "Trust & proof",
            "pts": 0,
            "cap": 11
          },
          {
            "id": "friction",
            "label": "Friction reduction",
            "pts": 10,
            "cap": 10
          },
          {
            "id": "value",
            "label": "Value reinforcement",
            "pts": 0,
            "cap": 10
          },
          {
            "id": "urgency",
            "label": "Risk reversal & urgency",
            "pts": 0,
            "cap": 0
          }
        ]
      },
      "funnel_depth": 4,
      "proof_points": 1,
      "proof_steps": 1,
      "components_present": 2,
      "free_gifts": 0,
      "discount_present": false,
      "has_countdown": false,
      "subscription_detected": true,
      "checkout_form_fields": 0,
      "price_continuity": {
        "continuous": false,
        "shared": []
      },
      "tactics_detected": 3,
      "tactics_total": 11,
      "checkout_reached": null
    },
    "patterns": [
      {
        "id": "comparison_table",
        "label": "Us-vs-them comparison",
        "category": "objection",
        "present": false,
        "count": 0,
        "evidence": []
      },
      {
        "id": "demo_docs",
        "label": "Demo / docs entry",
        "category": "checkout",
        "present": false,
        "count": 0,
        "evidence": []
      },
      {
        "id": "faq_objection",
        "label": "FAQ / objection handling",
        "category": "objection",
        "present": true,
        "count": 2,
        "evidence": [
          "pricing: Pricing And Usage FAQ",
          "pricing: 料金と使用に関するFAQ"
        ]
      },
      {
        "id": "free_trial",
        "label": "Free trial / freemium",
        "category": "offer",
        "present": true,
        "count": 4,
        "evidence": [
          "pricing: Free Plan",
          "pricing: Free Plan",
          "pricing: Free Plan",
          "pricing: Free Plan"
        ]
      },
      {
        "id": "lead_form",
        "label": "Lead-capture form",
        "category": "checkout",
        "present": false,
        "count": 0,
        "evidence": []
      },
      {
        "id": "press_features",
        "label": "Press / \"as seen in\"",
        "category": "proof",
        "present": false,
        "count": 0,
        "evidence": []
      },
      {
        "id": "pricing_tiers",
        "label": "Pricing tiers",
        "category": "offer",
        "present": false,
        "count": 0,
        "evidence": []
      },
      {
        "id": "proof_above_fold",
        "label": "Proof above the fold",
        "category": "proof",
        "present": false,
        "count": 0,
        "evidence": []
      },
      {
        "id": "scarcity_stock",
        "label": "Scarcity / urgency copy",
        "category": "urgency",
        "present": true,
        "count": 1,
        "evidence": [
          "pricing: limited time"
        ]
      },
      {
        "id": "trusted_by_logos",
        "label": "Trusted-by logo wall",
        "category": "proof",
        "present": false,
        "count": 0,
        "evidence": []
      },
      {
        "id": "usage_proof",
        "label": "Usage / adoption proof",
        "category": "proof",
        "present": false,
        "count": 0,
        "evidence": []
      }
    ]
  },
  "design_tokens": {
    "source_type": "measured",
    "summary": {
      "roles": {
        "primary": null,
        "accent": null,
        "bg": "#ffffff",
        "surface": "#ffffff",
        "text": "#111111"
      },
      "font": {
        "display": "Fraunces",
        "body": "Fraunces",
        "families": [
          {
            "family": "Fraunces",
            "chars": 2346
          }
        ]
      },
      "type_scale": [
        12,
        14,
        16,
        20,
        24,
        30,
        48
      ],
      "weights": [
        300,
        400,
        500,
        600,
        700,
        800
      ],
      "base_size": 17,
      "min_size": 12,
      "radius_scale": [
        8,
        10,
        33554400
      ],
      "palette": []
    }
  },
  "proof_language": [
    {
      "type": "urgency",
      "template": "limited time",
      "examples": [
        "limited time"
      ]
    }
  ],
  "ux": {
    "summary": {
      "flags": 3,
      "unknown": 1,
      "posture": "Leaky",
      "checks_total": 7
    },
    "checks": [
      {
        "group": "contrast",
        "label": "Text contrast (WCAG AA)",
        "verdict": "unknown",
        "fact": "No sampleable body text found to measure."
      },
      {
        "group": "mobile",
        "label": "Mobile viewport",
        "verdict": "good",
        "fact": "Responsive viewport meta is present."
      },
      {
        "group": "type",
        "label": "Body text size",
        "verdict": "needs_work",
        "fact": "Smallest body text is 12px (base ~48px). below the ~16px readable floor.",
        "fix": "Keep body copy ≥15-16px; reserve sub-13px for fine print only."
      },
      {
        "group": "type",
        "label": "Line height",
        "verdict": "needs_work",
        "fact": "Body line-height is 1×. tight enough to hurt readability.",
        "fix": "Set body line-height to ~1.4-1.6×."
      },
      {
        "group": "a11y",
        "label": "Language declared",
        "verdict": "needs_work",
        "fact": "No html[lang] attribute. screen readers can’t pick the right voice.",
        "fix": "Add lang=\"en\" (or the page’s language) to <html>."
      },
      {
        "group": "a11y",
        "label": "Image alt text",
        "verdict": "good",
        "fact": "All 8 content images carry alt text."
      },
      {
        "group": "a11y",
        "label": "Heading structure",
        "verdict": "note",
        "fact": "The landing page has no <h1>.",
        "fix": "Use exactly one <h1> as the page’s title."
      }
    ],
    "signals": {
      "contrast": {
        "sampled": 0,
        "pass_aa": 0,
        "fail_aa": 0,
        "unknown": 0,
        "worst": []
      },
      "typography": {
        "body_px": 48,
        "min_body_px": 12,
        "line_height": 1,
        "long_lines": 0,
        "distinct_sizes": 5
      },
      "a11y": {
        "lang": false,
        "viewport": true,
        "img_total": 8,
        "img_missing_alt": 0,
        "controls_total": 0,
        "controls_unlabeled": 0,
        "controls_placeholder_only": 0,
        "controls_unnamed": 0,
        "generic_links": 0,
        "h1_home": 0,
        "h1_counts": [
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          0,
          0,
          0
        ],
        "heading_skips": 0
      },
      "tap_targets": {
        "checked": 162,
        "small": 126,
        "sample": [
          {
            "label": "Close",
            "w": 32,
            "h": 32
          },
          {
            "label": "Close",
            "w": 32,
            "h": 32
          },
          {
            "label": "Close",
            "w": 32,
            "h": 32
          },
          {
            "label": "价格",
            "w": 60,
            "h": 36
          }
        ]
      },
      "layout": {
        "h_overflow": false,
        "overflow_px": 0
      },
      "viewport_w": 1440
    }
  },
  "playbooks": [],
  "steps": [
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      "label": "Pricing",
      "url": "https://aihouseplan.app/pricing",
      "reached": true,
      "copy": {
        "title": "Pricing | AI Floor Plan Generator",
        "meta_description": "Pricing Plan",
        "hero_copy": "Pricing And Usage FAQ",
        "h1": [],
        "h2": [
          "Pricing And Usage FAQ"
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        "h3": [
          "frequently asked questions about pricing, credits, and usage policies",
          "Is AIHousePlan free?",
          "Why isn't the AIHousePlan service free?",
          "Can I use images generated by AIHousePlan for commercial purposes?",
          "Is the payment service secure?",
          "Can I cancel my subscription at any time?",
          "How are the consumed credits calculated?",
          "Can I get a refund?"
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        "ctas": [
          "sign in",
          "en",
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          "Yearly Save -40%",
          "Get Started",
          "Is AIHousePlan free?",
          "Why isn't the AIHousePlan service free?",
          "Is the payment service secure?",
          "Can I cancel my subscription at any time?",
          "How are the consumed credits calculated?",
          "Can I get a refund?",
          "My payment card is not accepted when signing up?"
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        "prices": [
          "$19.9",
          "$49.9",
          "$129.9"
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        "form_fields": 0,
        "form_field_names": [],
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          "count": 0,
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      "proof": [
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          "type": "urgency",
          "text": "limited time",
          "value": null
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      ],
      "proof_position": {
        "in_header": false,
        "above_fold": false,
        "above_fold_text": null
      },
      "discount": {
        "present": false,
        "anchors": [],
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      },
      "subscription": {
        "detected": true,
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      },
      "free_items": [],
      "tactics": [
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        "free_trial"
      ],
      "tactics_evidence": {
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        "faq_accordion": "Pricing And Usage FAQ",
        "trust_badges": null,
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        "free_trial": "Free Plan",
        "no_credit_card": null,
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      },
      "ux_flags": {
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        "min_body_px": 12,
        "small_taps": 30,
        "h_overflow": false,
        "lang": false,
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        "h1_count": 0
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      "screenshots": {
        "hero": "https://api.uxxray.com/api/v1/teardown/aihouseplan-app/screenshot/01-pricing/hero.png",
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          "label": "Primary CTA",
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      ]
    },
    {
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      "label": "Zh CN",
      "url": "https://aihouseplan.app/zh-CN/pricing",
      "reached": true,
      "copy": {
        "title": "定价方案 | AI Floor Plan Generator",
        "meta_description": "订阅套餐与定价",
        "hero_copy": "价格与使用常见问题",
        "h1": [],
        "h2": [
          "价格与使用常见问题"
        ],
        "h3": [
          "关于价格、点数及使用政策的常见解答",
          "AIHousePlan 免费吗？",
          "为什么 AIHousePlan 服务不是完全免费的？",
          "我可以用 AIHousePlan 生成的图片进行商用吗？",
          "付款服务安全吗？",
          "我可以随时取消订阅吗？",
          "消耗的点数是如何计算的？",
          "我可以获得退款吗？"
        ],
        "ctas": [
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          "zh-CN",
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          "AIHousePlan 免费吗？",
          "为什么 AIHousePlan 服务不是完全免费的？",
          "我可以用 AIHousePlan 生成的图片进行商用吗？",
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        "form_fields": 0,
        "form_field_names": [],
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          "count": 0,
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      "proof": [],
      "proof_position": {
        "in_header": false,
        "above_fold": false,
        "above_fold_text": null
      },
      "discount": {
        "present": false,
        "anchors": [],
        "percent_off": null
      },
      "subscription": {
        "detected": false,
        "interval": null
      },
      "free_items": [],
      "tactics": [
        "free_trial"
      ],
      "tactics_evidence": {
        "review_wall": null,
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        "free_trial": "Free Plan",
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      },
      "ux_flags": {
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        "small_taps": 32,
        "h_overflow": false,
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        "h1_count": 0
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        "hero": "https://api.uxxray.com/api/v1/teardown/aihouseplan-app/screenshot/02-pricing/hero.png",
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    },
    {
      "n": 3,
      "id": "pricing",
      "label": "Zh TW",
      "url": "https://aihouseplan.app/zh-TW/pricing",
      "reached": true,
      "copy": {
        "title": "定價方案 | AI Floor Plan Generator",
        "meta_description": "訂閱方案與定價",
        "hero_copy": "價格與使用常見問題",
        "h1": [],
        "h2": [
          "價格與使用常見問題"
        ],
        "h3": [
          "關於價格、點數及使用政策的常見解答",
          "AIHousePlan 免費嗎？",
          "為什麼 AIHousePlan 服務不是完全免費的？",
          "我可以用 AIHousePlan 生成的圖片進行商用嗎？",
          "付款服務安全嗎？",
          "我可以隨時取消訂閱嗎？",
          "消耗的點數是如何計算的？",
          "我可以獲得退款嗎？"
        ],
        "ctas": [
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          "sign in",
          "zh-TW",
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          "Yearly Save -40%",
          "Get Started",
          "AIHousePlan 免費嗎？",
          "為什麼 AIHousePlan 服務不是完全免費的？",
          "我可以用 AIHousePlan 生成的圖片進行商用嗎？",
          "付款服務安全嗎？",
          "我可以隨時取消訂閱嗎？"
        ],
        "prices": [
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          "$49.9",
          "$129.9"
        ],
        "form_fields": 0,
        "form_field_names": [],
        "video": {
          "count": 0,
          "native": 0,
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      },
      "proof": [],
      "proof_position": {
        "in_header": false,
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        "above_fold_text": null
      },
      "discount": {
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        "anchors": [],
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      },
      "subscription": {
        "detected": false,
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      },
      "free_items": [],
      "tactics": [
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      ],
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        "free_trial": "Free Plan",
        "no_credit_card": null,
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      },
      "ux_flags": {
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