# Agent Brief — build in the style of allbirds.com

> Machine-extracted from a live funnel teardown (2026-07-09). 100% facts — measured
> tokens, detected patterns, harvested proof strings. No LLM interpretation.
> Tokens: `tokens.json` / `tailwind.css`.

**Category (label):** —
**Funnel:** Homepage / Lander → Best For Traveling Mens → Search

## Palette (area-weighted from live CSS)
| Hex | Usage | Likely role |
|-----|------:|-------------|
| `#ffffff` | 61.4% | background |
| `#212121` | 31.5% | support |
| `#000000` | 3.4% | support |
| `#3a6ea5` | 2.8% | accent/brand |
| `#e0dacf` | 0.8% | background |
| `#8b8a8f` | 0% | support |
| `#a69b8c` | 0% | support |
| `#5c5658` | 0% | support |

Curated roles: `primary=#3a6ea5` · `accent=#3a6ea5` · `bg=#ffffff` · `surface=#e0dacf` · `text=#000000`

## Type
- Display: `Geograph`
- Body: `Geograph`
- Size scale (px): 9, 12, 14, 16, 20, 24, 40
- Radius (px): 4, 6, 12, 16, 20, 24

## Patterns detected (fact-based) — 2/13
- **Free shipping** — Free shipping / delivery surfaced in the funnel. _(home: free shipping; p2: free shipping; p3: free shipping)_
- **FAQ / objection handling** — An accordion / FAQ block answering objections. _(p2: FAQ/accordion)_

## Proof language (harvested strings → templates)
- `Free shipping` — e.g. "Free shipping"

## Funnel facts
- Depth reached: 3 steps
- Proof points: 1 across 3 steps
- Free-gift line items (max on a step): 0
- Discount/anchor pricing: no · Countdown: no · Subscription: no
- Price continuity lander→checkout: not detected

## To replicate
Match the palette + type tokens above, deploy the detected patterns at the same funnel positions, and reuse the proof-language templates with your own numbers.