# Agent Brief — build in the style of apple.com

> Machine-extracted from a live funnel teardown (2026-07-09). 100% facts — measured
> tokens, detected patterns, harvested proof strings. No LLM interpretation.
> Tokens: `tokens.json` / `tailwind.css`.

**Category (label):** —
**Funnel:** Homepage / Lander → Store → Mac

## Palette (area-weighted from live CSS)
| Hex | Usage | Likely role |
|-----|------:|-------------|
| `#f5f5f7` | 40.3% | background |
| `#ffffff` | 37.2% | background |
| `#000000` | 16.1% | support |
| `#242426` | 2.2% | support |
| `#fafafc` | 2% | background |
| `#f4f8fb` | 0.2% | background |
| `#432b16` | 0.2% | support |
| `#9fc6f4` | 0.2% | support |

Curated roles: `primary=#f5f5f7` · `accent=#f5f5f7` · `bg=#f5f5f7` · `surface=#ffffff` · `text=#000000`

## Type
- Display: `SF Pro Text`
- Body: `SF Pro Display`
- Size scale (px): 12, 14, 17, 21, 28, 40, 56
- Radius (px): 8, 18, 28, 50, 56

## Patterns detected (fact-based) — 3/13
- **Free shipping** — Free shipping / delivery surfaced in the funnel. _(p2: free shipping; p3: free shipping)_
- **FAQ / objection handling** — An accordion / FAQ block answering objections. _(p3: FAQ/accordion)_
- **Proof above the fold** — Social proof rendered within the first viewport on at least one step. _(p3: proof in first viewport)_

## Proof language (harvested strings → templates)
- `Free delivery` — e.g. "Free delivery"
- `limited time` — e.g. "limited time"

## Funnel facts
- Depth reached: 3 steps
- Proof points: 2 across 2 steps
- Free-gift line items (max on a step): 0
- Discount/anchor pricing: no · Countdown: no · Subscription: yes
- Price continuity lander→checkout: not detected

## To replicate
Match the palette + type tokens above, deploy the detected patterns at the same funnel positions, and reuse the proof-language templates with your own numbers.