# Agent Brief. build in the style of apple.com

> Machine-extracted from a live on-demand funnel teardown (2026-09-24). 100% facts —
> measured tokens, detected patterns, harvested proof strings. No LLM interpretation.
> Measured from a 4-step funnel walk.
> Tokens: `tokens.json` / `tailwind.css`.

**Funnel:** Homepage / Lander → Store → Government → Mac

## Palette (area-weighted from live CSS)
| Hex | Usage | Likely role |
|-----|------:|-------------|
| `#000000` | 52.5% | support |
| `#f5f5f7` | 38.5% | background |
| `#040405` | 2.8% | support |
| `#f4f8fb` | 0.7% | background |
| `#2d2a45` | 0.7% | support |
| `#9fc6f4` | 0.7% | support |
| `#56412b` | 0.7% | support |
| `#002c66` | 0.7% | accent/brand |

Curated roles: `accent=#f5f5f7` · `bg=#f5f5f7` · `surface=#f4f8fb` · `text=#000000`

## Type
- Display: `SF Pro Text`
- Body: `SF Pro Display`
- Size scale (px): 12, 14, 17, 21, 28, 40, 56
- Radius (px): 8, 50, 980, 999

## Patterns detected (fact-based). 4/15
- **Us-vs-them comparison**. A comparison table framing the brand against alternatives. _(p4: comparison table: MacBook Neo (A18 Pro) · MacBook Air 13-in. (M5) · MacBook Pro 14-in. (M5)_
- **Express wallets**. One-tap wallets (Shop Pay / PayPal / G Pay) offered. _(p4: express wallet button)_
- **Free shipping**. Free shipping / delivery surfaced in the funnel. _(p2: free delivery)_
- **Scarcity / urgency copy**. Scarcity or time-pressure copy ("only N left", "selling fast", "limited time") creating urgency without a live countdown timer. _(p2: limited time)_

## Proof language (harvested strings → templates)
- `Free delivery`. e.g. "Free delivery"
- `limited time`. e.g. "limited time"

## Funnel facts
- Depth reached: 4 step(s)
- Proof points: 2 across 1 step(s)
- Discount/anchor pricing: no · Countdown: no · Subscription: yes

## To replicate
Match the palette + type tokens above and deploy the detected patterns. Measured from a 4-step funnel walk.