# Agent Brief. build in the style of athleticbrewing.com

> Machine-extracted from a live on-demand funnel teardown (2026-10-18). 100% facts —
> measured tokens, detected patterns, harvested proof strings. No LLM interpretation.
> Measured from a 4-step funnel walk.
> Tokens: `tokens.json` / `tailwind.css`.

**Funnel:** Homepage / Lander → Collections → Products → Pages

## Palette (area-weighted from live CSS)
| Hex | Usage | Likely role |
|-----|------:|-------------|
| `#ffffff` | 28.3% | background |
| `#41c3d6` | 20.4% | accent/brand |
| `#ebd923` | 14.5% | accent/brand |
| `#003a5d` | 13.1% | support |
| `#f7fbfc` | 12.4% | background |
| `#ffc629` | 1% | accent/brand |
| `#000000` | 1% | support |
| `#f2dab2` | 0.5% | background |

Curated roles: `primary=#ffc629` · `accent=#ffc629` · `bg=#ffffff` · `surface=#f7fbfc` · `text=#003a5d`

## Type
- Display: `Barlow Condensed`
- Body: `Barlow`
- Size scale (px): 10, 12, 14, 16, 18, 20, 22, 25, 26, 30, 60, 96
- Radius (px): 2, 12, 16, 50, 1000, 10000

## Patterns detected (fact-based). 5/15
- **Anchor / strikethrough pricing**. A struck-through original price or an "X% off" claim. _(home: $14.99 / SAVE 20%; p2: $14.99 / $12.99 / Save 20%; p3: Save 20%)_
- **On-page review wall**. An embedded wall of customer reviews. _(home: review widget; p2: review widget; p3: review widget)_
- **Free shipping**. Free shipping / delivery surfaced in the funnel. _(home: Free Shipping; p2: Free Shipping; p3: Free Shipping)_
- **FAQ / objection handling**. An accordion / FAQ block answering objections. _(home: ANY LAST QUESTIONS? WHAT IS NON-ALCOHOLIC BEER, REALLY? Our non-alcoholic beer is made jus; p4: FREQUENTLY ASKED QUESTIONS WHAT IS SUBSCRIBE & SAVE? WHY SHOULD I SUBSCRIBE? HOW WILL I RE)_
- **Proof above the fold**. Social proof rendered within the first viewport on at least one step. _(home: 38,000 5-STAR REVIEWS | 200 TASTE AWARDS; p3: 152 reviews)_

## Proof language (harvested strings → templates)
- `{N} 5-STAR REVIEWS`. e.g. "38,000 5-STAR REVIEWS", "152 reviews"
- `{X} / 5`. e.g. "4.6 / 5"
- `Free shipping`. e.g. "Free shipping"
- `SAVE {N}%`. e.g. "SAVE 20%", "Save 20%"
- `Join {N}+ Members`. e.g. "Join 35,000+ Members"

## Funnel facts
- Depth reached: 4 step(s)
- Proof points: 9 across 4 step(s)
- Discount/anchor pricing: yes · Countdown: no · Subscription: yes

## To replicate
Match the palette + type tokens above and deploy the detected patterns. Measured from a 4-step funnel walk.