# Agent Brief. build in the style of athleticbrewing.com

> Machine-extracted from a live on-demand funnel teardown (2026-07-17). 100% facts —
> measured tokens, detected patterns, harvested proof strings. No LLM interpretation.
> Single-page capture (MVP): homepage/landing page only, no funnel walk.
> Tokens: `tokens.json` / `tailwind.css`.

**Category (label):** —
**Funnel:** Homepage / Lander → Collections → Products → Pages

## Palette (area-weighted from live CSS)
| Hex | Usage | Likely role |
|-----|------:|-------------|
| `#ffffff` | 32.5% | background |
| `#003a5d` | 24.9% | support |
| `#fadb62` | 12.3% | accent/brand |
| `#f7fbfc` | 4.3% | background |
| `#41c3d6` | 2.5% | accent/brand |
| `#ffc629` | 1.9% | accent/brand |
| `#000000` | 1% | support |
| `#f15a22` | 0.9% | accent/brand |

Curated roles: `primary=#ffc629` · `accent=#ffc629` · `bg=#ffffff` · `surface=#f7fbfc` · `text=#003a5d`

## Type
- Display: `Barlow Condensed`
- Body: `Barlow`
- Size scale (px): 10, 12, 14, 16, 18, 20, 22, 28, 30, 40, 54, 72
- Radius (px): 12, 16, 40, 50, 1000, 10000

## Patterns detected (fact-based). 5/13
- **Anchor / strikethrough pricing**. A struck-through original price or an "X% off" claim. _(home: $14.99 / 35% OFF; p2: $14.99; p4: SAVE 5%)_
- **On-page review wall**. An embedded wall of customer reviews. _(home: review widget; p2: review widget; p3: review widget)_
- **Free shipping**. Free shipping / delivery surfaced in the funnel. _(home: Free Shipping; p2: Free Shipping; p3: Free Shipping)_
- **FAQ / objection handling**. An accordion / FAQ block answering objections. _(p4: FREQUENTLY ASKED QUESTIONS WHAT IS SUBSCRIBE & SAVE? WHY SHOULD I SUBSCRIBE? HOW WILL I RE)_
- **Proof above the fold**. Social proof rendered within the first viewport on at least one step. _(p3: 105 reviews)_

## Proof language (harvested strings → templates)
- `{N}+ 5-STAR REVIEWS`. e.g. "35,000+ 5-STAR REVIEWS", "105 reviews"
- `Free shipping`. e.g. "Free shipping"
- `{N}% OFF`. e.g. "35% OFF", "SAVE 5%"
- `Join {N}+ Members`. e.g. "Join 35,000+ Members"
- `{X} / 5`. e.g. "4.6 / 5"

## Funnel facts
- Depth reached: 4 step(s) (single-page MVP capture)
- Proof points: 7 across 4 step(s)
- Discount/anchor pricing: yes · Countdown: no · Subscription: yes

## To replicate
Match the palette + type tokens above and deploy the detected patterns. This is a single-page capture. no cart/checkout tactics were evaluated.