# Agent Brief. build in the style of atlascoffeeclub.com

> Machine-extracted from a live on-demand funnel teardown (2026-07-19). 100% facts —
> measured tokens, detected patterns, harvested proof strings. No LLM interpretation.
> Single-page capture (MVP): homepage/landing page only, no funnel walk.
> Tokens: `tokens.json` / `tailwind.css`.

**Category (label):** —
**Funnel:** Homepage / Lander → Collections → Products → Cart

## Palette (area-weighted from live CSS)
| Hex | Usage | Likely role |
|-----|------:|-------------|
| `#fbf7ef` | 50% | background |
| `#252323` | 24.2% | support |
| `#ffffff` | 12.3% | background |
| `#efdfbd` | 6.7% | background |
| `#feea4e` | 4.6% | accent/brand |
| `#f9e124` | 2.1% | accent/brand |
| `#232525` | 0% | support |

Curated roles: `primary=#f9e124` · `accent=#f9e124` · `bg=#fbf7ef` · `surface=#ffffff` · `text=#252323`

## Type
- Display: `Jost`
- Body: `Open Sans`
- Size scale (px): 11, 12, 14, 16, 17, 18, 20, 24, 28, 30, 36, 40
- Radius (px): 15

## Patterns detected (fact-based). 6/13
- **Countdown / urgency timer**. A visible countdown timer creating time pressure. _(p2: 09 Minutes 55 Seconds)_
- **Anchor / strikethrough pricing**. A struck-through original price or an "X% off" claim. _(home: 50% Off; p2: $34 / $20 / $13 / 50% OFF; p3: $60 / $120 / $240 / $109 / SAVE 14%)_
- **On-page review wall**. An embedded wall of customer reviews. _(p3: 5 review elements)_
- **Express wallets**. One-tap wallets (Shop Pay / PayPal / G Pay) offered. _(p2: Now Accepting Paypal)_
- **Free shipping**. Free shipping / delivery surfaced in the funnel. _(p3: Free shipping)_
- **Money-back guarantee**. An N-day / money-back guarantee stated. _(home: 30-Day Money Back Guarantee; p2: 30-Day Money Back Guarantee)_

## Proof language (harvested strings → templates)
- `{N}-Day Money Back Guarantee`. e.g. "30-Day Money Back Guarantee"
- `{N}% Off`. e.g. "50% Off", "50% OFF"
- `Free shipping`. e.g. "Free shipping"

## Funnel facts
- Depth reached: 4 step(s) (single-page MVP capture)
- Proof points: 5 across 3 step(s)
- Discount/anchor pricing: yes · Countdown: yes · Subscription: yes

## To replicate
Match the palette + type tokens above and deploy the detected patterns. This is a single-page capture. no cart/checkout tactics were evaluated.