# Agent Brief. build in the style of avocadogreenmattress.com

> Machine-extracted from a live on-demand funnel teardown (2026-07-19). 100% facts —
> measured tokens, detected patterns, harvested proof strings. No LLM interpretation.
> Single-page capture (MVP): homepage/landing page only, no funnel walk.
> Tokens: `tokens.json` / `tailwind.css`.

**Category (label):** —
**Funnel:** Homepage / Lander → Collections → Products

## Palette (area-weighted from live CSS)
| Hex | Usage | Likely role |
|-----|------:|-------------|
| `#ffffff` | 46.6% | background |
| `#f9f7f6` | 8.9% | background |
| `#f7f7f9` | 7.9% | background |
| `#d4e2cf` | 7.7% | background |
| `#141414` | 7.4% | support |
| `#769179` | 5.9% | support |
| `#000000` | 5.8% | support |
| `#767676` | 5.8% | support |

Curated roles: `primary=#769179` · `accent=#769179` · `bg=#ffffff` · `surface=#f9f7f6` · `text=#4a4a4a`

## Type
- Display: `freight-sans-pro`
- Body: `freight-sans-pro`
- Size scale (px): 12, 13, 14, 15, 16, 18, 19, 20, 22, 35, 36, 44
- Radius (px): 2, 3, 4, 50, 100

## Patterns detected (fact-based). 6/13
- **Proof at every step**. Social proof (reviews / ratings / counts) present across most funnel steps. _(home: 44,000 reviews; p3: 19491 Reviews)_
- **Anchor / strikethrough pricing**. A struck-through original price or an "X% off" claim. _(home: 15% OFF; p2: $1,399.00 / $3,099.00 / $599.00 / $349.00 / $799.00 / $299.00; p3: $1599 / $139 / $269 / $750)_
- **On-page review wall**. An embedded wall of customer reviews. _(home: 3 review elements; p2: 3 review elements; p3: review widget)_
- **Free shipping**. Free shipping / delivery surfaced in the funnel. _(p3: FREE SHIPPING)_
- **FAQ / objection handling**. An accordion / FAQ block answering objections. _(p2: FREQUENTLY ASKED QUESTIONS Is the Avocado mattress really organic? Does Avocado use polyur; p3: FREQUENTLY ASKED QUESTIONS)_
- **Proof above the fold**. Social proof rendered within the first viewport on at least one step. _(p3: 19491 Reviews)_

## Proof language (harvested strings → templates)
- `{N} reviews`. e.g. "44,000 reviews", "19491 Reviews"
- `{N}% OFF`. e.g. "15% OFF"
- `{X} out of 5`. e.g. "4.6 out of 5"
- `Free shipping`. e.g. "Free shipping"

## Funnel facts
- Depth reached: 3 step(s) (single-page MVP capture)
- Proof points: 5 across 2 step(s)
- Discount/anchor pricing: yes · Countdown: no · Subscription: no

## To replicate
Match the palette + type tokens above and deploy the detected patterns. This is a single-page capture. no cart/checkout tactics were evaluated.