# Agent Brief. build in the style of basecamp.com

> Machine-extracted from a live on-demand funnel teardown (2026-09-30). 100% facts —
> measured tokens, detected patterns, harvested proof strings. No LLM interpretation.
> Measured from a 3-step funnel walk.
> Tokens: `tokens.json` / `tailwind.css`.

**Funnel:** Homepage / Lander → Pricing → Features

## Palette (area-weighted from live CSS)
| Hex | Usage | Likely role |
|-----|------:|-------------|
| `#ffffff` | 95.5% | background |
| `#fcf8f3` | 2.1% | background |
| `#fbf8f3` | 1.6% | background |
| `#f9f9f9` | 0.3% | background |
| `#fefbfd` | 0.1% | background |
| `#fcf9e7` | 0.1% | background |
| `#29353c` | 0.1% | support |
| `#2377d2` | 0.1% | accent/brand |

Curated roles: `accent=#fcf8f3` · `bg=#ffffff` · `surface=#fcf8f3` · `text=#29353c`

## Type
- Display: `Graphik`
- Body: `Graphik`
- Size scale (px): 6, 7, 8, 9, 11, 12, 13, 15, 17, 19, 21, 23
- Radius (px): 2, 4, 5, 42, 50, 585

## Patterns detected (fact-based). 7/11
- **FAQ / objection handling**. An accordion / FAQ block answering objections. _(pricing: ? The free plan is limited to one project. You can always upgrade for more.)_
- **Proof above the fold**. Social proof rendered within the first viewport on at least one step. _(home: BRIEF (3)
(9)
DESIGN
(6)
REVIEW
(4)
BUILD
(2)
QA
(2)
LIVE)_
- **Free trial / freemium**. A free trial, free tier, or "no credit card" entry offer. _(home: free plan; pricing: free plan)_
- **Trusted-by logo wall**. Customer/company logos or a "trusted by / used by" claim. _(home: logo wall (4 distinct marks); pricing: used by; p3: logo wall (17 distinct marks))_
- **Usage / adoption proof**. A count of developers / teams / companies / stars using the product. _(home: 60 million projects; pricing: 2,417 organizations)_
- **Pricing tiers**. Named plan tiers with per-month / per-seat pricing. _(pricing: free, $300/mo, $100/mo)_
- **Lead-capture form**. An on-page form collecting contact details (email / name / phone) outside a checkout. _(home: b_2a145c60b16248b65e46a799a_476312b66e, EMAIL; pricing: pricing, pricing, pricing, pricing; p3: b_2a145c60b16248b65e46a799a_476312b66e, EMAIL)_

## Proof language (harvested strings → templates)
- _(none extracted)_

## Funnel facts
- Depth reached: 3 step(s)
- Proof points: 0 across 0 step(s)
- Discount/anchor pricing: no · Countdown: no · Subscription: yes

## To replicate
Match the palette + type tokens above and deploy the detected patterns. Measured from a 3-step funnel walk.