# Agent Brief. build in the style of basecamp.com

> Machine-extracted from a live on-demand funnel teardown (2026-08-01). 100% facts —
> measured tokens, detected patterns, harvested proof strings. No LLM interpretation.
> Measured from a 3-step funnel walk.
> Tokens: `tokens.json` / `tailwind.css`.

**Funnel:** Homepage / Lander → Pricing → Features

## Palette (area-weighted from live CSS)
| Hex | Usage | Likely role |
|-----|------:|-------------|
| _(none)_ | | |

Curated roles: `bg=#ffffff` · `surface=#ffffff` · `text=#111111`

## Type
- Display: `Graphik`
- Body: `Graphik`
- Size scale (px): 13, 15, 17, 19, 27, 38, 42
- Radius (px): 5, 6, 8, 9, 11, 13

## Patterns detected (fact-based). 4/11
- **FAQ / objection handling**. An accordion / FAQ block answering objections. _(pricing: Can we upgrade, downgrade, switch packages, or cancel whenever we want?)_
- **Free trial / freemium**. A free trial, free tier, or "no credit card" entry offer. _(home: free plan; pricing: free trial)_
- **Trusted-by logo wall**. Customer/company logos or a "trusted by / used by" claim. _(home: logos: Walkthrough, Page: Message Board, Page: Docs & Files, Page: To-dos, Page: Card Tabl; pricing: used by; p3: logo wall (17 distinct marks))_
- **Usage / adoption proof**. A count of developers / teams / companies / stars using the product. _(home: 60 million projects; pricing: 1000 users)_

## Proof language (harvested strings → templates)
- _(none extracted)_

## Funnel facts
- Depth reached: 3 step(s)
- Proof points: 0 across 0 step(s)
- Discount/anchor pricing: no · Countdown: no · Subscription: yes

## To replicate
Match the palette + type tokens above and deploy the detected patterns. Measured from a 3-step funnel walk.