# Agent Brief. build in the style of bellroy.com

> Machine-extracted from a live on-demand funnel teardown (2026-08-03). 100% facts —
> measured tokens, detected patterns, harvested proof strings. No LLM interpretation.
> Measured from a 3-step funnel walk.
> Tokens: `tokens.json` / `tailwind.css`.

**Funnel:** Homepage / Lander → Collection → Products

## Palette (area-weighted from live CSS)
| Hex | Usage | Likely role |
|-----|------:|-------------|
| `#f7f7f7` | 48.8% | background |
| `#dbdbdb` | 16.2% | background |
| `#000000` | 10.6% | support |
| `#111111` | 7.5% | support |
| `#222222` | 6.5% | support |
| `#ffffff` | 3.8% | background |
| `#efefef` | 3.5% | background |
| `#4e4e4e` | 2% | support |

Curated roles: `primary=#f7f7f7` · `accent=#f7f7f7` · `bg=#f7f7f7` · `surface=#dbdbdb` · `text=#333333`

## Type
- Display: `GTUltra`
- Body: `GTUltra`
- Size scale (px): 7, 9, 11, 12, 13, 16, 18, 21, 25, 32, 49, 70
- Radius (px): 4, 5, 7, 11, 50, 9999

## Patterns detected (fact-based). 2/15
- **Anchor / strikethrough pricing**. A struck-through original price or an "X% off" claim. _(p3: $95 / $85 / $79 / $65 / $139 / $269)_
- **Free shipping**. Free shipping / delivery surfaced in the funnel. _(home: Free shipping; p2: Free shipping; p3: Free shipping)_

## Proof language (harvested strings → templates)
- _(none extracted)_

## Funnel facts
- Depth reached: 3 step(s)
- Proof points: 0 across 0 step(s)
- Discount/anchor pricing: yes · Countdown: no · Subscription: no

## To replicate
Match the palette + type tokens above and deploy the detected patterns. Measured from a 3-step funnel walk.