# Agent Brief. build in the style of bertlo.com

> Machine-extracted from a live on-demand funnel teardown (2026-09-15). 100% facts —
> measured tokens, detected patterns, harvested proof strings. No LLM interpretation.
> Measured from a 4-step funnel walk.
> Tokens: `tokens.json` / `tailwind.css`.

**Funnel:** Homepage / Lander → Pricing → Products Document Translation → Compare Bertlo Vs Otter

## Palette (area-weighted from live CSS)
| Hex | Usage | Likely role |
|-----|------:|-------------|
| `#ffffff` | 63.5% | background |
| `#134fff` | 9.5% | accent/brand |
| `#f8f8fa` | 6.2% | background |
| `#f4f4f7` | 4.5% | background |
| `#050505` | 4.3% | support |
| `#101c9c` | 4.3% | accent/brand |
| `#efedf0` | 3.3% | background |
| `#ececed` | 2.3% | background |

Curated roles: `primary=#134fff` · `accent=#134fff` · `bg=#ffffff` · `surface=#f8f8fa` · `text=#00053d`

## Type
- Display: `Inter`
- Body: `Inter`
- Size scale (px): 12, 13, 14, 15, 16, 18, 20, 22, 24, 28, 48, 60
- Radius (px): 8, 12, 16, 24, 32, 33554400

## Patterns detected (fact-based). 5/11
- **Us-vs-them comparison**. A comparison table framing the brand against alternatives. _(p4: comparison table: FEATURE · BERTLO · OTTER.AI)_
- **FAQ / objection handling**. An accordion / FAQ block answering objections. _(pricing: Frequently Asked Questions; p3: Got questions? We've got answers.; p4: Is Bertlo better than Otter.ai?)_
- **Free trial / freemium**. A free trial, free tier, or "no credit card" entry offer. _(home: Start Free; pricing: Start for free; p3: Start for free)_
- **Trusted-by logo wall**. Customer/company logos or a "trusted by / used by" claim. _(home: logos: Microsoft for Startups, AWS Activate, ElevenLabs Grants, In-person meetings, Online; pricing: logos: Bertlo on LinkedIn, Bertlo on X, Bertlo on YouTube; p3: logos: Multi-format support, Bertlo on LinkedIn, Bertlo on X, Bertlo on YouTube)_
- **Pricing tiers**. Named plan tiers with per-month / per-seat pricing. _(pricing: $0/mo, $3.49/mo, $6.99/mo, $17.49/mo; p4: free, $9.99/mo, $6.99/mo, $16.99/mo)_

## Proof language (harvested strings → templates)
- `Save {N}%`. e.g. "Save 30%", "30% off"

## Funnel facts
- Depth reached: 4 step(s)
- Proof points: 2 across 2 step(s)
- Discount/anchor pricing: yes · Countdown: no · Subscription: yes

## To replicate
Match the palette + type tokens above and deploy the detected patterns. Measured from a 4-step funnel walk.