{ "schema_version": "1.0", "generated_at": "2026-08-26T00:05:55.398Z", "slug": "bestmoney", "domain": "bestmoney.com", "funnel_type": "saas", "crawler": { "id": "roentgen", "name": "Roentgen", "kind": "surface", "version": "1.13", "label": "Roentgen 1.13", "status": "live", "tagline": "Surface funnel x-ray", "xrays": "A funnel from lander to checkout — the pages a visitor actually walks.", "produces": "A scored, evidence-backed teardown: design tokens, proof language, and the exact conversion tactics each page runs — every fact carrying its on-page evidence.", "destination": "/ux-report/", "changelog": [ { "version": "1.13", "date": "2026-08-01", "summary": "UX depth: three new deterministic check groups. WEIGHT (page weight, render-blocking count, oversized images, largest-paint element IDENTITY) - transferSize is 0 for cross-origin resources without Timing-Allow-Origin, so the total is reported as a floor (\"at least X MB across N measurable resources\") and never asserted. STRUCTURE (landmark regions, keyboard reachability). FORMS (input-type correctness, autocomplete presence, validation attributes PRESENT). DELIBERATELY NOT ADDED: LCP and TTFB timing - measured 99% and 198% spread across three identical runs on one machine (corgi.insure, neon.com), which is network noise rather than a fact; CLS - the crawler dismisses overlays and lazy-scrolls BEFORE measurement and a datacenter connection is too fast to shift, so it would systematically award false passes; focus visibility - cannot be measured deterministically from a serialized page.evaluate (the :focus-visible heuristic depends on prior input, which the overlay-dismiss click has already supplied) and it false-accuses frameworks that render the indicator on a child element. Keyboard reachability ships as verdict note, never needs_work, because addEventListener handlers are invisible to the DOM. Absence of validation attributes is never reported, because JS-driven validation is unprovable from the DOM. Display-only, zero scoring drift; affects future crawls only, existing scores frozen." }, { "version": "1.12", "date": "2026-08-01", "summary": "Funnel discovery reaches the funnel. Three separate failures fixed: (1) every CONV/MID token was anchored to the START of a path segment, so hyphen-prefixed conversion paths were invisible — corgi.insure links /instant-quote from its own homepage and we never followed it; (2) no B2B/consultative vocabulary, so talk-to-sales / book-a-call / get-advisor / request-a-quote walked past the money step, scoring every broker, agency and enterprise SaaS off a 1-page capture; (3) SKIP contained a bare `contact` token and \\b treats the hyphen as a word boundary, so /contact-sales — the B2B conversion — was ACTIVELY DISCARDED (neon.com sat on /hub/lowest twice at 20/Sparse partly because of it). `apply` was deliberately NOT added: on much of the web /apply is a job application and the deep-walk fills forms while read-back verification is still open (SIEVERT-BUG.md). discoverFunnelLinks now also RECORDS `discovery:{links_seen,candidates,matched}` on the entry step, so candidates>0 with matched===0 is a measured discovery miss rather than an ambiguous depth-1 row. Affects future crawls only; existing scores are frozen and unchanged." }, { "version": "1.11", "date": "2026-08-01", "summary": "CLI/Worker parity repair on the trusted-by logo wall. The 2026-07-17 audit fix requiring ≥3 DISTINCT logo alt-texts (so a repeated-icon grid isn't counted as a logo wall) landed in the Worker extractor but was never ported to the CLI, which kept counting duplicates. For ~2 weeks the two engines could disagree on a SCORED tactic, so the same site could score differently depending on which one crawled it. The CLI now matches the Worker. Corpus rows recrawled after this may lose a trusted_by_logos that was never real; the Worker's behaviour is unchanged." }, { "version": "1.10", "date": "2026-07-29", "summary": "Element-level tactic rects: the walk now records each conversion element (strikethrough/anchor price, rating, money-back guarantee, scarcity, no-credit-card, countdown) as page-fraction coordinates on the SAME crawl as the full-page screenshot, so the Element Library can crop the exact on-page pixels. A media gate drops any candidate sitting over a photo/background-image (kept honest: a rect we can't cleanly show is dropped, never guessed). Additive — display-only, zero scoring drift; Worker + CLI parity." }, { "version": "1.9", "date": "2026-07-28", "summary": "Overlay auto-dismiss before capture: the Worker now clears cookie/consent + newsletter popups (main doc + every subframe, catching iframe Klaviyo/Attentive modals) that previously froze in screenshots — parity with the CLI. Goto-only, never after an in-funnel click." }, { "version": "1.8", "date": "2026-07-24", "summary": "Price extraction reads currency-code suffixes (\"25.99 USD\"), not just leading symbols — parity across the Worker + CLI extractors." }, { "version": "1.7", "date": "2026-07-23", "summary": "scarcity_stock + press_features detectors (display-only, zero scoring drift)." }, { "version": "1.6", "date": "2026-07-21", "summary": "Multi-funnel discovery: sibling product funnels walked as coexisting siblings (flag-gated)." }, { "version": "1.5", "date": "2026-07-20", "summary": "Auto-walk discovers review/affiliate funnels one click past an editorial homepage." }, { "version": "1.4", "date": "2026-07-17", "summary": "Detection-shape gaps: words-based comparison tables, engine-metric usage proof, docs/demo links." }, { "version": "1.3", "date": "2026-07-17", "summary": "Funnel identity (funnel_sig): different answer-paths coexist as sibling funnels; primary = deepest." }, { "version": "1.2", "date": "2026-07-17", "summary": "Scoring-precision audit: guarantee shapes, store-URL weights, free-trial, per-unit price." }, { "version": "1.1", "date": "2026-07-16", "summary": "Per-step DOM snapshots + skeletons, video/embed signal, broader SaaS proof vocabulary." }, { "version": "1.0", "date": "2026-07-15", "summary": "Baseline: funnel walk, tactic detectors, funnel-type-aware scoring, UX signals, section crops." } ] }, "provenance": { "facts": "measured", "design_tokens": "measured", "proof_language": "measured", "ux": "measured", "steps": "measured", "screenshots": "measured", "favicon": "measured", "score": "derived_deterministic", "agent_brief": "rendered_summary", "playbooks": "derived_deterministic" }, "score": { "source_type": "derived_deterministic", "score": 75, "band": "Strong", "stars": 4, "categories": [ { "id": "offer", "label": "Offer clarity", "pts": 8, "cap": 8 }, { "id": "action", "label": "Action path", "pts": 18, "cap": 20 }, { "id": "trust", "label": "Trust & proof", "pts": 11, "cap": 11 }, { "id": "friction", "label": "Friction reduction", "pts": 4, "cap": 10 }, { "id": "value", "label": "Value reinforcement", "pts": 3, "cap": 10 }, { "id": "urgency", "label": "Risk reversal & urgency", "pts": 0, "cap": 0 } ] }, "percentile": { "corpus_n": 1252, "beats_pct": 87, "depth_class": "multi_step", "cohort": { "type": "saas", "n": 959, "beats_pct": 84 } }, "devices_available": [ "desktop", "mobile" ], "funnels": [ { "device": "desktop", "funnel_sig": "home>p2>p3>p4", "score": 75, "band": "Strong", "funnel_depth": 4, "captured_at": "2026-08-02", "crawler": "Roentgen 1.13" }, { "device": "mobile", "funnel_sig": "home>p2>p3>p4", "score": 50, "band": "Thin", "funnel_depth": 4, "captured_at": "2026-08-02", "crawler": "Roentgen 1.13" } ], "timeline": [ { "score": 75, "band": "Strong", "date": "2026-08-02" } ], "facts": { "source_type": "measured", "profile": { "funnel_type": "saas", "score": { "score": 75, "band": "Strong", "stars": 4, "categories": [ { "id": "offer", "label": "Offer clarity", "pts": 8, "cap": 8 }, { "id": "action", "label": "Action path", "pts": 18, "cap": 20 }, { "id": "trust", "label": "Trust & proof", "pts": 11, "cap": 11 }, { "id": "friction", "label": "Friction reduction", "pts": 4, "cap": 10 }, { "id": "value", "label": "Value reinforcement", "pts": 3, "cap": 10 }, { "id": "urgency", "label": "Risk reversal & urgency", "pts": 0, "cap": 0 } ] }, "funnel_depth": 4, "proof_points": 4, "proof_steps": 4, "components_present": 7, "free_gifts": 0, "discount_present": false, "has_countdown": false, "subscription_detected": true, "checkout_form_fields": 0, "price_continuity": { "continuous": false, "shared": [] }, "tactics_detected": 8, "tactics_total": 11, "checkout_reached": null }, "patterns": [ { "id": "comparison_table", "label": "Us-vs-them comparison", "category": "objection", "present": false, "count": 0, "evidence": [] }, { "id": "demo_docs", "label": "Demo / docs entry", "category": "checkout", "present": true, "count": 1, "evidence": [ "p2: documentation" ] }, { "id": "faq_objection", "label": "FAQ / objection handling", "category": "objection", "present": false, "count": 0, "evidence": [] }, { "id": "free_trial", "label": "Free trial / freemium", "category": "offer", "present": true, "count": 1, "evidence": [ "p4: free credit" ] }, { "id": "lead_form", "label": "Lead-capture form", "category": "checkout", "present": false, "count": 0, "evidence": [] }, { "id": "press_features", "label": "Press / \"as seen in\"", "category": "proof", "present": true, "count": 2, "evidence": [ "p2: featured on", "p4: featured on" ] }, { "id": "pricing_tiers", "label": "Pricing tiers", "category": "offer", "present": true, "count": 2, "evidence": [ "p3: free, $15mo, $150mo", "p4: free, $7mo" ] }, { "id": "proof_above_fold", "label": "Proof above the fold", "category": "proof", "present": true, "count": 3, "evidence": [ "p2: AmeriSave Mortgage\n20,150 reviews\nby", "p3: Learn more\n174,495 people visited this site this month", "p4: 40,371 people\nchose a card with BestMoney this month" ] }, { "id": "scarcity_stock", "label": "Scarcity / urgency copy", "category": "urgency", "present": true, "count": 3, "evidence": [ "home: limited time", "p3: Limited time", "p4: limited time" ] }, { "id": "trusted_by_logos", "label": "Trusted-by logo wall", "category": "proof", "present": true, "count": 4, "evidence": [ "home: trusted by", "p2: logos: AmeriSave Mortgage, New American Funding, Rocket Mortgage, Tomo Mortgage, Quicken L", "p3: logos: Savings Accounts, Chime®, Millions of users, PNC Bank, OnePay", "p4: backed by" ] }, { "id": "usage_proof", "label": "Usage / adoption proof", "category": "proof", "present": true, "count": 2, "evidence": [ "p2: 11,912 users", "p3: 223,638 users" ] } ] }, "design_tokens": { "source_type": "measured", "summary": { "roles": { "primary": "#09553d", "accent": "#09553d", "bg": "#ffffff", "surface": "#f7fcfb", "text": "#4c4c4c" }, "font": { "display": "hurmegeometricsans_no3_6", "body": "hurmegeometricsans_no3_6", "families": [ { "family": "hurmegeometricsans_no3_6", "chars": 10807 }, { "family": "hurmegeometricsans_no3_6", "chars": 366 } ] }, "type_scale": [ 12, 14, 16, 18, 20, 24, 28, 32, 36, 64 ], "weights": [ 400, 600, 700 ], "base_size": 17, "min_size": 12, "radius_scale": [ 2, 4, 8, 20, 40, 50 ], "palette": [ { "hex": "#ffffff", "usage_pct": 45.4, "lum": 1, "chroma": 0 }, { "hex": "#f7fcfb", "usage_pct": 42.6, "lum": 0.98, "chroma": 0.02 }, { "hex": "#09553d", "usage_pct": 10.8, "lum": 0.26, "chroma": 0.3 }, { "hex": "#f9f9f9", "usage_pct": 1.1, "lum": 0.98, "chroma": 0 }, { "hex": "#e8faf4", "usage_pct": 0.1, "lum": 0.96, "chroma": 0.07 } ] } }, "proof_language": [ { "type": "urgency", "template": "limited time", "examples": [ "limited time", "Limited time" ] }, { "type": "review_count", "template": "{N} reviews", "examples": [ "20,150 reviews" ] }, { "type": "star_rating", "template": "{X} out of 5", "examples": [ "4.8 out of 5" ] } ], "ux": { "summary": { "flags": 2, "unknown": 0, "posture": "Minor", "checks_total": 14 }, "checks": [ { "group": "contrast", "label": "Text contrast (WCAG AA)", "verdict": "good", "fact": "95% of measurable text passes WCAG AA.", "id": "contrast:text-contrast-wcag-aa" }, { "group": "mobile", "label": "Mobile viewport", "verdict": "good", "fact": "Responsive viewport meta is present.", "id": "mobile:mobile-viewport" }, { "group": "type", "label": "Body text size", "verdict": "needs_work", "fact": "Smallest body text is 10px (base ~18px). below the ~16px readable floor.", "fix": "Keep body copy ≥15-16px; reserve sub-13px for fine print only.", "id": "type:body-text-size" }, { "group": "type", "label": "Line length", "verdict": "note", "fact": "148 paragraphs run past ~95 characters per line.", "fix": "Cap measure at ~60-75ch for comfortable reading.", "id": "type:line-length" }, { "group": "a11y", "label": "Language declared", "verdict": "good", "fact": "html[lang] is set for screen readers.", "id": "a11y:language-declared" }, { "group": "a11y", "label": "Image alt text", "verdict": "note", "fact": "1 of 143 content images (1%) have no alt attribute.", "fix": "Add descriptive alt to content images; alt=\"\" for purely decorative ones.", "id": "a11y:image-alt-text" }, { "group": "a11y", "label": "Form labels", "verdict": "note", "fact": "8 form fields rely on placeholder text as the only label.", "fix": "Back placeholders with a real