# Agent Brief. build in the style of betterstay.so

> Machine-extracted from a live on-demand funnel teardown (2026-10-22). 100% facts —
> measured tokens, detected patterns, harvested proof strings. No LLM interpretation.
> Measured from a 3-step funnel walk.
> Tokens: `tokens.json` / `tailwind.css`.

**Funnel:** Homepage / Lander → Pricing → Compare

## Palette (area-weighted from live CSS)
| Hex | Usage | Likely role |
|-----|------:|-------------|
| `#fcf9f4` | 53% | background |
| `#ffffff` | 32.9% | background |
| `#a64d32` | 14.1% | accent/brand |

Curated roles: `primary=#a64d32` · `accent=#a64d32` · `bg=#fcf9f4` · `surface=#ffffff` · `text=#fcf9f4`

## Type
- Display: `Plus Jakarta Sans`
- Body: `Plus Jakarta Sans`
- Size scale (px): 9, 10, 11, 12, 14, 16, 18, 20, 24, 36, 48, 56
- Radius (px): 10, 14, 18, 22, 108, 33554400

## Patterns detected (fact-based). 7/11
- **Us-vs-them comparison**. A comparison table framing the brand against alternatives. _(home: comparison grid: 6 rows; pricing: comparison table: FREE · TRAVELER · NOMAD; p3: comparison grid: 12 rows)_
- **FAQ / objection handling**. An accordion / FAQ block answering objections. _(p3: FAQ)_
- **Proof above the fold**. Social proof rendered within the first viewport on at least one step. _(home: €218/night
•
4.94 rating)_
- **Free trial / freemium**. A free trial, free tier, or "no credit card" entry offer. _(home: No credit card; pricing: Free plan; p3: free tier)_
- **Trusted-by logo wall**. Customer/company logos or a "trusted by / used by" claim. _(home: logos: Current Airbnb booking, Malibu Ok Studio, Bright Machiya Loft, Priya S., Marcus L.; p3: logos: Priya S., Marcus L., Ana R.)_
- **Pricing tiers**. Named plan tiers with per-month / per-seat pricing. _(pricing: $9/mo, free, $29/mo)_
- **Press / "as seen in"**. Media logos or an "as seen in / featured in" claim borrowing publication credibility. _(p3: featured on)_

## Proof language (harvested strings → templates)
- `{N}-day money-back guarantee`. e.g. "30-day money-back guarantee"

## Funnel facts
- Depth reached: 3 step(s)
- Proof points: 1 across 1 step(s)
- Discount/anchor pricing: yes · Countdown: no · Subscription: no

## To replicate
Match the palette + type tokens above and deploy the detected patterns. Measured from a 3-step funnel walk.