# Agent Brief. build in the style of blueland.com

> Machine-extracted from a live on-demand funnel teardown (2026-10-19). 100% facts —
> measured tokens, detected patterns, harvested proof strings. No LLM interpretation.
> Measured from a 4-step funnel walk.
> Tokens: `tokens.json` / `tailwind.css`.

**Funnel:** Homepage / Lander → Collections → Products → Pages

## Palette (area-weighted from live CSS)
| Hex | Usage | Likely role |
|-----|------:|-------------|
| `#133cd1` | 36.3% | accent/brand |
| `#f0f7ff` | 16.5% | background |
| `#eff5ff` | 16% | background |
| `#e1f2ff` | 13.2% | background |
| `#f6f9fe` | 11.3% | background |
| `#ffffff` | 5.9% | background |
| `#a0ddff` | 0.6% | support |
| `#eaffe9` | 0.2% | background |

Curated roles: `primary=#133cd1` · `accent=#133cd1` · `bg=#f0f7ff` · `surface=#eff5ff` · `text=#ffffff`

## Type
- Display: `Sailec`
- Body: `Sailec`
- Size scale (px): 10, 13, 14, 15, 17, 18, 20, 22, 26, 40, 48
- Radius (px): 2, 4, 8, 16, 999, 9999

## Patterns detected (fact-based). 7/15
- **Proof at every step**. Social proof (reviews / ratings / counts) present across most funnel steps. _(home: 100,000+ 5-star reviews; p2: 40,569 reviews; p3: 232 reviews)_
- **Anchor / strikethrough pricing**. A struck-through original price or an "X% off" claim. _(home: $163 / $73 / $58 / 35% OFF; p2: $55.50 / SAVE 10%; p3: $24 / $48 / $58 / Save 20%)_
- **Us-vs-them comparison**. A comparison table framing the brand against alternatives. _(p3: comparison table: Feature · Blueland · Seventh Generation · Clean People · Dropps)_
- **On-page review wall**. An embedded wall of customer reviews. _(home: 5 review elements; p3: 4.8 Rated 4.8 out of 5 stars Based on 232 reviews 5 Rated ou)_
- **Free shipping**. Free shipping / delivery surfaced in the funnel. _(p3: Free Shipping)_
- **FAQ / objection handling**. An accordion / FAQ block answering objections. _(p2: Why should you choose Blueland’s Refillable Foaming Hand Soap? With Blueland’s collection ; p3: Are PowerDuo Laundry Tablets compatible with HE (High Efficiency) machines? Absolutely! Po)_
- **Proof above the fold**. Social proof rendered within the first viewport on at least one step. _(p2: Rated 4.8 out of 5, 40,569 reviews
4.8
(40,569); p3: Rated 4.8 out of 5, 232 reviews
4.8
(232))_

## Proof language (harvested strings → templates)
- `{N} reviews`. e.g. "100,000+ 5-star reviews", "40,569 reviews"
- `{X} out of 5`. e.g. "4.8 out of 5"
- `Free shipping`. e.g. "Free shipping"
- `{N}% OFF`. e.g. "35% OFF", "SAVE 10%"

## Funnel facts
- Depth reached: 4 step(s)
- Proof points: 8 across 4 step(s)
- Discount/anchor pricing: yes · Countdown: no · Subscription: yes

## To replicate
Match the palette + type tokens above and deploy the detected patterns. Measured from a 4-step funnel walk.