{
  "schema_version": "1.0",
  "generated_at": "2026-07-10T00:06:04.879Z",
  "slug": "bolt-new-2026-07-09",
  "domain": "bolt.new",
  "funnel_type": "saas",
  "provenance": {
    "facts": "measured",
    "design_tokens": "measured",
    "proof_language": "measured",
    "steps": "measured",
    "screenshots": "measured",
    "favicon": "measured",
    "score": "derived_deterministic",
    "agent_brief": "rendered_summary"
  },
  "score": {
    "source_type": "derived_deterministic",
    "score": 50,
    "band": "Thin",
    "stars": 2,
    "categories": [
      {
        "id": "offer",
        "label": "Offer clarity",
        "pts": 8,
        "cap": 8
      },
      {
        "id": "action",
        "label": "Action path",
        "pts": 6,
        "cap": 20
      },
      {
        "id": "trust",
        "label": "Trust & proof",
        "pts": 6,
        "cap": 11
      },
      {
        "id": "friction",
        "label": "Friction reduction",
        "pts": 10,
        "cap": 10
      },
      {
        "id": "value",
        "label": "Value reinforcement",
        "pts": 0,
        "cap": 10
      },
      {
        "id": "urgency",
        "label": "Risk reversal & urgency",
        "pts": 0,
        "cap": 0
      }
    ]
  },
  "devices_available": [
    "desktop",
    "mobile"
  ],
  "facts": {
    "source_type": "measured",
    "profile": {
      "funnel_type": "saas",
      "score": {
        "score": 50,
        "band": "Thin",
        "stars": 2,
        "categories": [
          {
            "id": "offer",
            "label": "Offer clarity",
            "pts": 8,
            "cap": 8
          },
          {
            "id": "action",
            "label": "Action path",
            "pts": 6,
            "cap": 20
          },
          {
            "id": "trust",
            "label": "Trust & proof",
            "pts": 6,
            "cap": 11
          },
          {
            "id": "friction",
            "label": "Friction reduction",
            "pts": 10,
            "cap": 10
          },
          {
            "id": "value",
            "label": "Value reinforcement",
            "pts": 0,
            "cap": 10
          },
          {
            "id": "urgency",
            "label": "Risk reversal & urgency",
            "pts": 0,
            "cap": 0
          }
        ]
      },
      "funnel_depth": 2,
      "proof_points": 0,
      "proof_steps": 0,
      "components_present": 6,
      "free_gifts": 0,
      "discount_present": false,
      "has_countdown": false,
      "subscription_detected": true,
      "checkout_form_fields": 0,
      "price_continuity": {
        "continuous": false,
        "shared": []
      },
      "tactics_detected": 4,
      "tactics_total": 9,
      "checkout_reached": null
    },
    "patterns": [
      {
        "id": "comparison_table",
        "label": "Us-vs-them comparison",
        "category": "objection",
        "present": false,
        "count": 0,
        "evidence": []
      },
      {
        "id": "demo_docs",
        "label": "Demo / docs entry",
        "category": "checkout",
        "present": false,
        "count": 0,
        "evidence": []
      },
      {
        "id": "faq_objection",
        "label": "FAQ / objection handling",
        "category": "objection",
        "present": true,
        "count": 1,
        "evidence": [
          "p2: FAQ/accordion"
        ]
      },
      {
        "id": "free_trial",
        "label": "Free trial / freemium",
        "category": "offer",
        "present": true,
        "count": 1,
        "evidence": [
          "p2: free trial / no credit card"
        ]
      },
      {
        "id": "lead_form",
        "label": "Lead-capture form",
        "category": "checkout",
        "present": false,
        "count": 0,
        "evidence": []
      },
      {
        "id": "pricing_tiers",
        "label": "Pricing tiers",
        "category": "offer",
        "present": true,
        "count": 1,
        "evidence": [
          "p2: pricing tiers"
        ]
      },
      {
        "id": "proof_above_fold",
        "label": "Proof above the fold",
        "category": "proof",
        "present": false,
        "count": 0,
        "evidence": []
      },
      {
        "id": "trusted_by_logos",
        "label": "Trusted-by logo wall",
        "category": "proof",
        "present": true,
        "count": 2,
        "evidence": [
          "home: trusted-by / logo cloud",
          "p2: trusted-by / logo cloud"
        ]
      },
      {
        "id": "usage_proof",
        "label": "Usage / adoption proof",
        "category": "proof",
        "present": false,
        "count": 0,
        "evidence": []
      }
    ]
  },
  "design_tokens": {
    "source_type": "measured",
    "summary": {
      "roles": {
        "primary": "#111114",
        "accent": "#111114",
        "bg": "#ffffff",
        "surface": "#fffefe",
        "text": "#ffffff"
      },
      "font": {
        "display": "Inter Display",
        "body": "Inter"
      },
      "radius_scale": [
        4,
        6,
        8,
        12,
        16,
        50
      ]
    }
  },
  "proof_language": [],
  "steps": [
    {
      "n": 1,
      "id": "home",
      "label": "Homepage / Lander",
      "url": "https://bolt.new/",
      "reached": true,
      "copy": {
        "title": "Bolt AI builder: Websites, apps & prototypes",
        "hero_copy": "What will you build today? | Your company's design system, now in Bolt | Use your team's components and brand guidelines to build for production",
        "h1": [
          "What will you build today?"
        ],
        "h2": [
          "Your company's design system, now in Bolt",
          "Use your team's components and brand guidelines to build for production",
          "Empowering product builders with the most powerful coding agents",
          "Everything you need to scale Built in.",
          "Bolt gives you superpowers",
          "Ready to build something amazing?"
        ],
        "ctas": [
          "Resources",
          "Sign in",
          "Get started",
          "Standard",
          "Plan",
          "Build now",
          "Figma",
          "GitHub",
          "Import your design system"
        ],
        "prices": [],
        "form_fields": 0
      },
      "proof": [],
      "tactics": [
        "sticky_cta",
        "social_proof_logos"
      ],
      "screenshots": {
        "hero": "https://uxxray.com/reports/bolt.new/2026-07-09/desktop/01-home/hero.png",
        "full": "https://uxxray.com/reports/bolt.new/2026-07-09/desktop/01-home/full.png"
      },
      "crops": [
        {
          "region": "primary_cta",
          "label": "Primary CTA",
          "url": "https://uxxray.com/reports/bolt.new/2026-07-09/desktop/01-home/crops/primary_cta.png"
        }
      ]
    },
    {
      "n": 2,
      "id": "p2",
      "label": "Pricing",
      "url": "https://bolt.new/pricing",
      "reached": true,
      "copy": {
        "title": "Plans & pricing: Bolt’s AI powered website and app builder",
        "hero_copy": "Pricing | Frequently asked questions",
        "h1": [
          "Pricing"
        ],
        "h2": [
          "Frequently asked questions"
        ],
        "ctas": [
          "Resources",
          "Sign in",
          "Get started",
          "Monthly",
          "Yearly"
        ],
        "prices": [
          "$0",
          "$25",
          "$30"
        ],
        "form_fields": 0
      },
      "proof": [],
      "tactics": [
        "sticky_cta",
        "subscription_toggle",
        "faq_accordion",
        "free_trial",
        "social_proof_logos",
        "pricing_tiers"
      ],
      "screenshots": {
        "hero": "https://uxxray.com/reports/bolt.new/2026-07-09/desktop/02-p2/hero.png",
        "full": "https://uxxray.com/reports/bolt.new/2026-07-09/desktop/02-p2/full.png"
      },
      "crops": [
        {
          "region": "primary_cta",
          "label": "Primary CTA",
          "url": "https://uxxray.com/reports/bolt.new/2026-07-09/desktop/02-p2/crops/primary_cta.png"
        }
      ]
    }
  ],
  "favicon_url": "https://api.uxxray.com/api/v1/teardown/bolt-new-2026-07-09/favicon",
  "agent_brief": {
    "source_type": "rendered_summary",
    "note": "generated only from measured facts — see facts.patterns[].evidence",
    "markdown": "# Agent Brief — build in the style of bolt.new\n\n> Machine-extracted from a live funnel teardown (2026-07-09). 100% facts — measured\n> tokens, detected patterns, harvested proof strings. No LLM interpretation.\n> Tokens: `tokens.json` / `tailwind.css`.\n\n**Category (label):** —\n**Funnel:** Homepage / Lander → Pricing\n\n## Palette (area-weighted from live CSS)\n| Hex | Usage | Likely role |\n|-----|------:|-------------|\n| `#111114` | 53.2% | support |\n| `#000000` | 25.5% | support |\n| `#171719` | 18.4% | support |\n| `#1e1e21` | 1.2% | support |\n| `#1488fc` | 0.7% | accent/brand |\n| `#2ba6ff` | 0.7% | accent/brand |\n| `#ffffff` | 0.2% | background |\n| `#16a34a` | 0.2% | accent/brand |\n\nCurated roles: `primary=#111114` · `accent=#111114` · `bg=#ffffff` · `surface=#fffefe` · `text=#ffffff`\n\n## Type\n- Display: `Inter Display`\n- Body: `Inter`\n- Size scale (px): 12, 14, 16, 18, 20, 24, 30, 36, 48, 96\n- Radius (px): 4, 6, 8, 12, 16, 50\n\n## Patterns detected (fact-based) — 4/9\n- **FAQ / objection handling** — An accordion / FAQ block answering objections. _(p2: FAQ/accordion)_\n- **Free trial / freemium** — A free trial, free tier, or \"no credit card\" entry offer. _(p2: free trial / no credit card)_\n- **Trusted-by logo wall** — Customer/company logos or a \"trusted by / used by\" claim. _(home: trusted-by / logo cloud; p2: trusted-by / logo cloud)_\n- **Pricing tiers** — Named plan tiers with per-month / per-seat pricing. _(p2: pricing tiers)_\n\n## Proof language (harvested strings → templates)\n- _(none extracted)_\n\n## Funnel facts\n- Depth reached: 2 steps\n- Proof points: 0 across 0 steps\n- Free-gift line items (max on a step): 0\n- Discount/anchor pricing: no · Countdown: no · Subscription: yes\n- Price continuity lander→checkout: not detected\n\n## To replicate\nMatch the palette + type tokens above, deploy the detected patterns at the same funnel positions, and reuse the proof-language templates with your own numbers.\n"
  },
  "_links": {
    "self": "https://api.uxxray.com/api/v1/teardown/bolt-new-2026-07-09/bundle",
    "html": "https://uxxray.com/t/bolt-new-2026-07-09",
    "brief": "https://api.uxxray.com/api/v1/teardown/bolt-new-2026-07-09/brief",
    "tokens_json": "https://api.uxxray.com/api/v1/teardown/bolt-new-2026-07-09/tokens?format=json",
    "tokens_w3c": "https://api.uxxray.com/api/v1/teardown/bolt-new-2026-07-09/tokens?format=w3c",
    "tailwind": "https://api.uxxray.com/api/v1/teardown/bolt-new-2026-07-09/tokens?format=tailwind",
    "css": "https://api.uxxray.com/api/v1/teardown/bolt-new-2026-07-09/tokens?format=css",
    "openapi": "https://api.uxxray.com/api/v1/openapi.json",
    "mcp": "https://api.uxxray.com (MCP)"
  },
  "devices": {
    "desktop": {
      "score": {
        "score": 50,
        "band": "Thin",
        "stars": 2
      },
      "steps": [
        {
          "n": 1,
          "id": "home",
          "label": "Homepage / Lander",
          "url": "https://bolt.new/",
          "reached": true,
          "copy": {
            "title": "Bolt AI builder: Websites, apps & prototypes",
            "hero_copy": "What will you build today? | Your company's design system, now in Bolt | Use your team's components and brand guidelines to build for production",
            "h1": [
              "What will you build today?"
            ],
            "h2": [
              "Your company's design system, now in Bolt",
              "Use your team's components and brand guidelines to build for production",
              "Empowering product builders with the most powerful coding agents",
              "Everything you need to scale Built in.",
              "Bolt gives you superpowers",
              "Ready to build something amazing?"
            ],
            "ctas": [
              "Resources",
              "Sign in",
              "Get started",
              "Standard",
              "Plan",
              "Build now",
              "Figma",
              "GitHub",
              "Import your design system"
            ],
            "prices": [],
            "form_fields": 0
          },
          "proof": [],
          "tactics": [
            "sticky_cta",
            "social_proof_logos"
          ],
          "screenshots": {
            "hero": "https://uxxray.com/reports/bolt.new/2026-07-09/desktop/01-home/hero.png",
            "full": "https://uxxray.com/reports/bolt.new/2026-07-09/desktop/01-home/full.png"
          },
          "crops": [
            {
              "region": "primary_cta",
              "label": "Primary CTA",
              "url": "https://uxxray.com/reports/bolt.new/2026-07-09/desktop/01-home/crops/primary_cta.png"
            }
          ]
        },
        {
          "n": 2,
          "id": "p2",
          "label": "Pricing",
          "url": "https://bolt.new/pricing",
          "reached": true,
          "copy": {
            "title": "Plans & pricing: Bolt’s AI powered website and app builder",
            "hero_copy": "Pricing | Frequently asked questions",
            "h1": [
              "Pricing"
            ],
            "h2": [
              "Frequently asked questions"
            ],
            "ctas": [
              "Resources",
              "Sign in",
              "Get started",
              "Monthly",
              "Yearly"
            ],
            "prices": [
              "$0",
              "$25",
              "$30"
            ],
            "form_fields": 0
          },
          "proof": [],
          "tactics": [
            "sticky_cta",
            "subscription_toggle",
            "faq_accordion",
            "free_trial",
            "social_proof_logos",
            "pricing_tiers"
          ],
          "screenshots": {
            "hero": "https://uxxray.com/reports/bolt.new/2026-07-09/desktop/02-p2/hero.png",
            "full": "https://uxxray.com/reports/bolt.new/2026-07-09/desktop/02-p2/full.png"
          },
          "crops": [
            {
              "region": "primary_cta",
              "label": "Primary CTA",
              "url": "https://uxxray.com/reports/bolt.new/2026-07-09/desktop/02-p2/crops/primary_cta.png"
            }
          ]
        }
      ]
    },
    "mobile": {
      "score": {
        "score": 50,
        "band": "Thin",
        "stars": 2
      },
      "steps": [
        {
          "n": 1,
          "id": "home",
          "label": "Homepage / Lander",
          "url": "https://bolt.new/",
          "reached": true,
          "copy": {
            "title": "Bolt AI builder: Websites, apps & prototypes",
            "hero_copy": "What will you build today? | Your company's design system, now in Bolt | Use your team's components and brand guidelines to build for production",
            "h1": [
              "What will you build today?"
            ],
            "h2": [
              "Your company's design system, now in Bolt",
              "Use your team's components and brand guidelines to build for production",
              "Empowering product builders with the most powerful coding agents",
              "Everything you need to scale Built in.",
              "Bolt gives you superpowers",
              "Ready to build something amazing?"
            ],
            "ctas": [
              "Standard",
              "Figma",
              "Import your design system",
              "Back to chat"
            ],
            "prices": [],
            "form_fields": 0
          },
          "proof": [],
          "tactics": [
            "social_proof_logos"
          ],
          "screenshots": {
            "hero": "https://uxxray.com/reports/bolt.new/2026-07-09/mobile/01-home/hero.png",
            "full": "https://uxxray.com/reports/bolt.new/2026-07-09/mobile/01-home/full.png"
          },
          "crops": []
        },
        {
          "n": 2,
          "id": "p2",
          "label": "Pricing",
          "url": "https://bolt.new/pricing",
          "reached": true,
          "copy": {
            "title": "Plans & pricing: Bolt’s AI powered website and app builder",
            "hero_copy": "Pricing | Frequently asked questions",
            "h1": [
              "Pricing"
            ],
            "h2": [
              "Frequently asked questions"
            ],
            "ctas": [
              "Monthly",
              "Yearly",
              "Get started"
            ],
            "prices": [
              "$0",
              "$25",
              "$30"
            ],
            "form_fields": 0
          },
          "proof": [],
          "tactics": [
            "subscription_toggle",
            "faq_accordion",
            "free_trial",
            "social_proof_logos",
            "pricing_tiers"
          ],
          "screenshots": {
            "hero": "https://uxxray.com/reports/bolt.new/2026-07-09/mobile/02-p2/hero.png",
            "full": "https://uxxray.com/reports/bolt.new/2026-07-09/mobile/02-p2/full.png"
          },
          "crops": [
            {
              "region": "primary_cta",
              "label": "Primary CTA",
              "url": "https://uxxray.com/reports/bolt.new/2026-07-09/mobile/02-p2/crops/primary_cta.png"
            }
          ]
        }
      ]
    }
  }
}