{
  "schema_version": "1.0",
  "generated_at": "2026-07-11T00:03:14.988Z",
  "slug": "bolt-new",
  "domain": "bolt.new",
  "funnel_type": "saas",
  "provenance": {
    "facts": "measured",
    "design_tokens": "measured",
    "proof_language": "measured",
    "steps": "measured",
    "screenshots": "measured",
    "favicon": "measured",
    "score": "derived_deterministic",
    "agent_brief": "rendered_summary"
  },
  "score": {
    "source_type": "derived_deterministic",
    "score": 35,
    "band": "Sparse",
    "stars": 1,
    "categories": [
      {
        "id": "offer",
        "label": "Offer clarity",
        "pts": 0,
        "cap": 8
      },
      {
        "id": "action",
        "label": "Action path",
        "pts": 6,
        "cap": 20
      },
      {
        "id": "trust",
        "label": "Trust & proof",
        "pts": 6,
        "cap": 11
      },
      {
        "id": "friction",
        "label": "Friction reduction",
        "pts": 10,
        "cap": 10
      },
      {
        "id": "value",
        "label": "Value reinforcement",
        "pts": 0,
        "cap": 10
      },
      {
        "id": "urgency",
        "label": "Risk reversal & urgency",
        "pts": 0,
        "cap": 0
      }
    ]
  },
  "devices_available": [
    "desktop",
    "mobile"
  ],
  "facts": {
    "source_type": "measured",
    "profile": {
      "funnel_type": "saas",
      "score": {
        "score": 35,
        "band": "Sparse",
        "stars": 1,
        "categories": [
          {
            "id": "offer",
            "label": "Offer clarity",
            "pts": 0,
            "cap": 8
          },
          {
            "id": "action",
            "label": "Action path",
            "pts": 6,
            "cap": 20
          },
          {
            "id": "trust",
            "label": "Trust & proof",
            "pts": 6,
            "cap": 11
          },
          {
            "id": "friction",
            "label": "Friction reduction",
            "pts": 10,
            "cap": 10
          },
          {
            "id": "value",
            "label": "Value reinforcement",
            "pts": 0,
            "cap": 10
          },
          {
            "id": "urgency",
            "label": "Risk reversal & urgency",
            "pts": 0,
            "cap": 0
          }
        ]
      },
      "funnel_depth": 2,
      "proof_points": 0,
      "proof_steps": 0,
      "components_present": 5,
      "free_gifts": 0,
      "discount_present": false,
      "has_countdown": false,
      "subscription_detected": true,
      "checkout_form_fields": 0,
      "price_continuity": {
        "continuous": false,
        "shared": []
      },
      "tactics_detected": 3,
      "tactics_total": 9,
      "checkout_reached": null
    },
    "patterns": [
      {
        "id": "comparison_table",
        "label": "Us-vs-them comparison",
        "category": "objection",
        "present": false,
        "count": 0,
        "evidence": []
      },
      {
        "id": "demo_docs",
        "label": "Demo / docs entry",
        "category": "checkout",
        "present": false,
        "count": 0,
        "evidence": []
      },
      {
        "id": "faq_objection",
        "label": "FAQ / objection handling",
        "category": "objection",
        "present": true,
        "count": 1,
        "evidence": [
          "p2: What are tokens?"
        ]
      },
      {
        "id": "free_trial",
        "label": "Free trial / freemium",
        "category": "offer",
        "present": true,
        "count": 1,
        "evidence": [
          "p2: free plan"
        ]
      },
      {
        "id": "lead_form",
        "label": "Lead-capture form",
        "category": "checkout",
        "present": false,
        "count": 0,
        "evidence": []
      },
      {
        "id": "pricing_tiers",
        "label": "Pricing tiers",
        "category": "offer",
        "present": false,
        "count": 0,
        "evidence": []
      },
      {
        "id": "proof_above_fold",
        "label": "Proof above the fold",
        "category": "proof",
        "present": false,
        "count": 0,
        "evidence": []
      },
      {
        "id": "trusted_by_logos",
        "label": "Trusted-by logo wall",
        "category": "proof",
        "present": true,
        "count": 1,
        "evidence": [
          "home: logos: Porsche, Porsche, Material UI, Material UI, Chakra"
        ]
      },
      {
        "id": "usage_proof",
        "label": "Usage / adoption proof",
        "category": "proof",
        "present": false,
        "count": 0,
        "evidence": []
      }
    ]
  },
  "design_tokens": {
    "source_type": "measured",
    "summary": {
      "roles": {
        "primary": "#111114",
        "accent": "#111114",
        "bg": "#ffffff",
        "surface": "#fffefe",
        "text": "#ffffff"
      },
      "font": {
        "display": "Inter Display",
        "body": "Inter"
      },
      "radius_scale": [
        4,
        6,
        8,
        12,
        16,
        50
      ]
    }
  },
  "proof_language": [],
  "steps": [
    {
      "n": 1,
      "id": "home",
      "label": "Homepage / Lander",
      "url": "https://bolt.new/",
      "reached": true,
      "copy": {
        "title": "Bolt AI builder: Websites, apps & prototypes",
        "hero_copy": "What will you build today? | Your company's design system, now in Bolt | Use your team's components and brand guidelines to build for production",
        "h1": [
          "What will you build today?"
        ],
        "h2": [
          "Your company's design system, now in Bolt",
          "Use your team's components and brand guidelines to build for production",
          "Empowering product builders with the most powerful coding agents",
          "Everything you need to scale Built in.",
          "Bolt gives you superpowers",
          "Ready to build something amazing?"
        ],
        "ctas": [
          "Resources",
          "Sign in",
          "Get started",
          "Standard",
          "Plan",
          "Build now",
          "Figma",
          "GitHub",
          "Import your design system"
        ],
        "prices": [],
        "form_fields": 0
      },
      "proof": [],
      "tactics": [
        "sticky_cta",
        "social_proof_logos"
      ],
      "screenshots": {
        "hero": "https://uxxray.com/reports/bolt.new/2026-07-10/desktop/01-home/hero.png",
        "full": "https://uxxray.com/reports/bolt.new/2026-07-10/desktop/01-home/full.png"
      },
      "crops": [
        {
          "region": "primary_cta",
          "label": "Primary CTA",
          "url": "https://uxxray.com/reports/bolt.new/2026-07-10/desktop/01-home/crops/primary_cta.png"
        }
      ]
    },
    {
      "n": 2,
      "id": "p2",
      "label": "Pricing",
      "url": "https://bolt.new/pricing",
      "reached": true,
      "copy": {
        "title": "Plans & pricing: Bolt’s AI powered website and app builder",
        "hero_copy": "Pricing | Frequently asked questions",
        "h1": [
          "Pricing"
        ],
        "h2": [
          "Frequently asked questions"
        ],
        "ctas": [
          "Resources",
          "Sign in",
          "Get started",
          "Monthly",
          "Yearly"
        ],
        "prices": [
          "$0",
          "$25",
          "$30"
        ],
        "form_fields": 0
      },
      "proof": [],
      "tactics": [
        "sticky_cta",
        "subscription_toggle",
        "faq_accordion",
        "free_trial"
      ],
      "screenshots": {
        "hero": "https://uxxray.com/reports/bolt.new/2026-07-10/desktop/02-p2/hero.png",
        "full": "https://uxxray.com/reports/bolt.new/2026-07-10/desktop/02-p2/full.png"
      },
      "crops": [
        {
          "region": "primary_cta",
          "label": "Primary CTA",
          "url": "https://uxxray.com/reports/bolt.new/2026-07-10/desktop/02-p2/crops/primary_cta.png"
        }
      ]
    }
  ],
  "favicon_url": "https://api.uxxray.com/api/v1/teardown/bolt-new/favicon",
  "agent_brief": {
    "source_type": "rendered_summary",
    "note": "generated only from measured facts — see facts.patterns[].evidence",
    "markdown": "# Funnel Teardown — bolt.new\n\n> An evidence-based read of bolt.new's live conversion funnel, captured 2026-07-10.\n> Every claim is measured from the page; each detected tactic carries the exact\n> on-page string it fired on. Deterministic extraction — no LLM opinion. Read this\n> to understand WHY this funnel converts (or leaks) — the persuasion principles it\n> uses and the ones it's missing. It is a report to learn from, not a template to clone.\n\n**Funnel type:** saas\n**Evidence Coverage Score:** 35/100 (Sparse)\n**Path captured:** Homepage / Lander → Pricing\n\n## Scorecard — where the points come from\n| Category | Earned |\n|----------|-------:|\n| Offer clarity | 0 / 8 |\n| Action path | 6 / 20 |\n| Trust & proof | 6 / 11 |\n| Friction reduction | 10 / 10 |\n| Value reinforcement | 0 / 10 |\n| Risk reversal & urgency | 0 / 0 |\n\n## What's working — tactics in play, with proof\nEach is a persuasion mechanism the funnel actually deploys; the quoted string is the on-page evidence.\n- **FAQ / objection handling** — An accordion / FAQ block answering objections.  \n  _Proof:_ `p2: What are tokens?`\n- **Free trial / freemium** — A free trial, free tier, or \"no credit card\" entry offer.  \n  _Proof:_ `p2: free plan`\n- **Trusted-by logo wall** — Customer/company logos or a \"trusted by / used by\" claim.  \n  _Proof:_ `home: logos: Porsche, Porsche, Material UI, Material UI, Chakra`\n\n## What's missing — gaps for a saas funnel\nConversion tactics that apply to this funnel type but weren't found — the openings a competitor could exploit:\n- **Us-vs-them comparison** — not detected. A comparison table framing the brand against alternatives.\n- **Proof above the fold** — not detected. Social proof rendered within the first viewport on at least one step.\n- **Usage / adoption proof** — not detected. A count of developers / teams / companies / stars using the product.\n- **Pricing tiers** — not detected. Named plan tiers with per-month / per-seat pricing.\n- **Demo / docs entry** — not detected. A \"book a demo\" or documentation / API entry point.\n- **Lead-capture form** — not detected. An on-page form collecting contact details (email / name / phone) outside a checkout.\n\n## Proof language observed\nThe exact phrasing this funnel uses to build credibility — study the *mechanism* (specific numbers, named counts, guarantees), not the wording:\n- _(none extracted)_\n\n## Measured design signals (facts, not a style to copy)\n- Palette, area-weighted from live CSS:\n\n| Hex | Usage | Likely role |\n|-----|------:|-------------|\n| `#111114` | 53.2% | support |\n| `#000000` | 25.5% | support |\n| `#171719` | 18.4% | support |\n| `#1e1e21` | 1.2% | support |\n| `#1488fc` | 0.7% | accent/brand |\n| `#2ba6ff` | 0.7% | accent/brand |\n| `#ffffff` | 0.2% | background |\n| `#16a34a` | 0.2% | accent/brand |\n\n- Type: display `Inter Display`, body `Inter` · size scale (px): 12, 14, 16, 18, 20, 24, 30, 36, 48, 96 · radius (px): 4, 6, 8, 12, 16, 50\n\n## Funnel facts\n- Depth reached: 2 steps\n- Proof points: 0 across 0 steps\n- Free-gift line items (max on a step): 0\n- Discount/anchor pricing: no · Countdown: no · Subscription: yes\n- Price continuity lander→checkout: not detected\n\n---\n_Full machine data: `tokens.json`, and the JSON bundle at api.uxxray.com. The value here is the analysis of a real competitor's funnel — what it does, what it doesn't, and the evidence for each._\n"
  },
  "_links": {
    "self": "https://api.uxxray.com/api/v1/teardown/bolt-new/bundle",
    "html": "https://uxxray.com/ux-report/bolt-new",
    "brief": "https://api.uxxray.com/api/v1/teardown/bolt-new/brief",
    "tokens_json": "https://api.uxxray.com/api/v1/teardown/bolt-new/tokens?format=json",
    "tokens_w3c": "https://api.uxxray.com/api/v1/teardown/bolt-new/tokens?format=w3c",
    "tailwind": "https://api.uxxray.com/api/v1/teardown/bolt-new/tokens?format=tailwind",
    "css": "https://api.uxxray.com/api/v1/teardown/bolt-new/tokens?format=css",
    "openapi": "https://api.uxxray.com/api/v1/openapi.json",
    "mcp": "https://api.uxxray.com (MCP)"
  },
  "devices": {
    "desktop": {
      "score": {
        "score": 35,
        "band": "Sparse",
        "stars": 1
      },
      "steps": [
        {
          "n": 1,
          "id": "home",
          "label": "Homepage / Lander",
          "url": "https://bolt.new/",
          "reached": true,
          "copy": {
            "title": "Bolt AI builder: Websites, apps & prototypes",
            "hero_copy": "What will you build today? | Your company's design system, now in Bolt | Use your team's components and brand guidelines to build for production",
            "h1": [
              "What will you build today?"
            ],
            "h2": [
              "Your company's design system, now in Bolt",
              "Use your team's components and brand guidelines to build for production",
              "Empowering product builders with the most powerful coding agents",
              "Everything you need to scale Built in.",
              "Bolt gives you superpowers",
              "Ready to build something amazing?"
            ],
            "ctas": [
              "Resources",
              "Sign in",
              "Get started",
              "Standard",
              "Plan",
              "Build now",
              "Figma",
              "GitHub",
              "Import your design system"
            ],
            "prices": [],
            "form_fields": 0
          },
          "proof": [],
          "tactics": [
            "sticky_cta",
            "social_proof_logos"
          ],
          "screenshots": {
            "hero": "https://uxxray.com/reports/bolt.new/2026-07-10/desktop/01-home/hero.png",
            "full": "https://uxxray.com/reports/bolt.new/2026-07-10/desktop/01-home/full.png"
          },
          "crops": [
            {
              "region": "primary_cta",
              "label": "Primary CTA",
              "url": "https://uxxray.com/reports/bolt.new/2026-07-10/desktop/01-home/crops/primary_cta.png"
            }
          ]
        },
        {
          "n": 2,
          "id": "p2",
          "label": "Pricing",
          "url": "https://bolt.new/pricing",
          "reached": true,
          "copy": {
            "title": "Plans & pricing: Bolt’s AI powered website and app builder",
            "hero_copy": "Pricing | Frequently asked questions",
            "h1": [
              "Pricing"
            ],
            "h2": [
              "Frequently asked questions"
            ],
            "ctas": [
              "Resources",
              "Sign in",
              "Get started",
              "Monthly",
              "Yearly"
            ],
            "prices": [
              "$0",
              "$25",
              "$30"
            ],
            "form_fields": 0
          },
          "proof": [],
          "tactics": [
            "sticky_cta",
            "subscription_toggle",
            "faq_accordion",
            "free_trial"
          ],
          "screenshots": {
            "hero": "https://uxxray.com/reports/bolt.new/2026-07-10/desktop/02-p2/hero.png",
            "full": "https://uxxray.com/reports/bolt.new/2026-07-10/desktop/02-p2/full.png"
          },
          "crops": [
            {
              "region": "primary_cta",
              "label": "Primary CTA",
              "url": "https://uxxray.com/reports/bolt.new/2026-07-10/desktop/02-p2/crops/primary_cta.png"
            }
          ]
        }
      ]
    },
    "mobile": {
      "score": {
        "score": 35,
        "band": "Sparse",
        "stars": 1
      },
      "steps": [
        {
          "n": 1,
          "id": "home",
          "label": "Homepage / Lander",
          "url": "https://bolt.new/",
          "reached": true,
          "copy": {
            "title": "Bolt AI builder: Websites, apps & prototypes",
            "hero_copy": "What will you build today? | Your company's design system, now in Bolt | Use your team's components and brand guidelines to build for production",
            "h1": [
              "What will you build today?"
            ],
            "h2": [
              "Your company's design system, now in Bolt",
              "Use your team's components and brand guidelines to build for production",
              "Empowering product builders with the most powerful coding agents",
              "Everything you need to scale Built in.",
              "Bolt gives you superpowers",
              "Ready to build something amazing?"
            ],
            "ctas": [
              "Standard",
              "Figma",
              "Import your design system",
              "Back to chat"
            ],
            "prices": [],
            "form_fields": 0
          },
          "proof": [],
          "tactics": [
            "social_proof_logos"
          ],
          "screenshots": {
            "hero": "https://uxxray.com/reports/bolt.new/2026-07-10/mobile/01-home/hero.png",
            "full": "https://uxxray.com/reports/bolt.new/2026-07-10/mobile/01-home/full.png"
          },
          "crops": []
        },
        {
          "n": 2,
          "id": "p2",
          "label": "Pricing",
          "url": "https://bolt.new/pricing",
          "reached": true,
          "copy": {
            "title": "Plans & pricing: Bolt’s AI powered website and app builder",
            "hero_copy": "Pricing | Frequently asked questions",
            "h1": [
              "Pricing"
            ],
            "h2": [
              "Frequently asked questions"
            ],
            "ctas": [
              "Monthly",
              "Yearly",
              "Get started"
            ],
            "prices": [
              "$0",
              "$25",
              "$30"
            ],
            "form_fields": 0
          },
          "proof": [],
          "tactics": [
            "subscription_toggle",
            "faq_accordion",
            "free_trial"
          ],
          "screenshots": {
            "hero": "https://uxxray.com/reports/bolt.new/2026-07-10/mobile/02-p2/hero.png",
            "full": "https://uxxray.com/reports/bolt.new/2026-07-10/mobile/02-p2/full.png"
          },
          "crops": [
            {
              "region": "primary_cta",
              "label": "Primary CTA",
              "url": "https://uxxray.com/reports/bolt.new/2026-07-10/mobile/02-p2/crops/primary_cta.png"
            }
          ]
        }
      ]
    }
  }
}