# Agent Brief. build in the style of bookrightly.co.uk

> Machine-extracted from a live on-demand funnel teardown (2026-10-02). 100% facts —
> measured tokens, detected patterns, harvested proof strings. No LLM interpretation.
> Measured from a 3-step funnel walk.
> Tokens: `tokens.json` / `tailwind.css`.

**Funnel:** Homepage / Lander → Pricing → Signup

## Palette (area-weighted from live CSS)
| Hex | Usage | Likely role |
|-----|------:|-------------|
| `#ffffff` | 31.2% | background |
| `#f5f3ed` | 30.4% | background |
| `#111116` | 16.4% | support |
| `#2563eb` | 4.4% | accent/brand |
| `#eaf2ff` | 3.5% | background |
| `#f1f5fb` | 2.1% | background |
| `#93c5fd` | 1.8% | accent/brand |
| `#ff735c` | 1.7% | accent/brand |

Curated roles: `primary=#2563eb` · `accent=#2563eb` · `bg=#ffffff` · `surface=#f5f3ed` · `text=#111116`

## Type
- Display: `DM Sans`
- Body: `DM Sans`
- Size scale (px): 9, 10, 11, 12, 13, 14, 16, 17, 20, 21, 22, 32
- Radius (px): 22, 45, 50, 72, 999, 1782

## Patterns detected (fact-based). 3/11
- **FAQ / objection handling**. An accordion / FAQ block answering objections. _(home: Is the 90-day trial really free?)_
- **Free trial / freemium**. A free trial, free tier, or "no credit card" entry offer. _(home: free forever; pricing: free forever)_
- **Trusted-by logo wall**. Customer/company logos or a "trusted by / used by" claim. _(home: logos: Powered by Stripe, DB Fitness, Fade Factory, Premier Painters London, Luxe Hair Stu)_

## Proof language (harvested strings → templates)
- _(none extracted)_

## Funnel facts
- Depth reached: 3 step(s)
- Proof points: 0 across 0 step(s)
- Discount/anchor pricing: no · Countdown: no · Subscription: no

## To replicate
Match the palette + type tokens above and deploy the detected patterns. Measured from a 3-step funnel walk.