# Agent Brief. build in the style of boqcalc.com

> Machine-extracted from a live on-demand funnel teardown (2026-09-28). 100% facts —
> measured tokens, detected patterns, harvested proof strings. No LLM interpretation.
> Measured from a 2-step funnel walk.
> Tokens: `tokens.json` / `tailwind.css`.

**Funnel:** Homepage / Lander → Pricing

## Palette (area-weighted from live CSS)
| Hex | Usage | Likely role |
|-----|------:|-------------|
| `#ffffff` | 48% | background |
| `#f8fafc` | 38.2% | background |
| `#0c1a3d` | 11.7% | support |
| `#f59e0b` | 0.9% | accent/brand |
| `#1e40af` | 0.9% | accent/brand |
| `#fffbeb` | 0.2% | background |
| `#3b82f6` | 0% | accent/brand |
| `#cbd5e1` | 0% | support |

Curated roles: `accent=#0c1a3d` · `bg=#ffffff` · `surface=#f8fafc` · `text=#64748b`

## Type
- Display: `-apple-system`
- Body: `-apple-system`
- Size scale (px): 9, 10, 11, 12, 13, 14, 15, 16, 18, 20, 40, 48
- Radius (px): 8, 10, 12, 16, 24, 33554400

## Patterns detected (fact-based). 5/11
- **FAQ / objection handling**. An accordion / FAQ block answering objections. _(pricing: Frequently asked questions)_
- **Free trial / freemium**. A free trial, free tier, or "no credit card" entry offer. _(home: Try free; pricing: free credits)_
- **Trusted-by logo wall**. Customer/company logos or a "trusted by / used by" claim. _(home: logo wall (5 distinct marks))_
- **Demo / docs entry**. A "book a demo" or documentation / API entry point. _(home: documentation; pricing: docs link)_
- **Press / "as seen in"**. Media logos or an "as seen in / featured in" claim borrowing publication credibility. _(home: as seen on)_

## Proof language (harvested strings → templates)
- `AS SEEN ON / PARTNERS BoqCalc AI-powered construction cost estimatio`. e.g. "AS SEEN ON / PARTNERS BoqCalc AI-powered construction cost estimatio"

## Funnel facts
- Depth reached: 2 step(s)
- Proof points: 1 across 1 step(s)
- Discount/anchor pricing: no · Countdown: no · Subscription: yes

## To replicate
Match the palette + type tokens above and deploy the detected patterns. Measured from a 2-step funnel walk.