# Agent Brief. build in the style of branchbasics.com

> Machine-extracted from a live on-demand funnel teardown (2026-07-20). 100% facts —
> measured tokens, detected patterns, harvested proof strings. No LLM interpretation.
> Single-page capture (MVP): homepage/landing page only, no funnel walk.
> Tokens: `tokens.json` / `tailwind.css`.

**Category (label):** —
**Funnel:** Homepage / Lander → Collections → Products → Pages

## Palette (area-weighted from live CSS)
| Hex | Usage | Likely role |
|-----|------:|-------------|
| `#9a6a47` | 44.2% | support |
| `#fdfaf4` | 41% | background |
| `#ffffff` | 14.1% | background |
| `#767434` | 0.2% | support |
| `#ede1c6` | 0.2% | background |
| `#ddee9d` | 0.2% | background |
| `#4d6378` | 0.1% | support |

Curated roles: `primary=#9a6a47` · `accent=#9a6a47` · `bg=#fdfaf4` · `surface=#ffffff` · `text=#28291e`

## Type
- Display: `PP Fragment Glare`
- Body: `TT Norms`
- Size scale (px): 10, 12, 13, 14, 16, 19, 22, 28, 32, 42, 44, 52
- Radius (px): 2, 4, 12, 16, 9999

## Patterns detected (fact-based). 6/13
- **Anchor / strikethrough pricing**. A struck-through original price or an "X% off" claim. _(p2: Save 10%; p4: $125 / $78 / $75 / $105 / $190 / $22 / 10% Off)_
- **On-page review wall**. An embedded wall of customer reviews. _(home: review widget; p2: review widget; p3: review widget)_
- **Free shipping**. Free shipping / delivery surfaced in the funnel. _(home: free shipping; p2: free shipping; p3: free shipping)_
- **Money-back guarantee**. An N-day / money-back guarantee stated. _(p3: 60 Day Money Back Guarantee)_
- **FAQ / objection handling**. An accordion / FAQ block answering objections. _(p4: FAQ's)_
- **Proof above the fold**. Social proof rendered within the first viewport on at least one step. _(p3: 5.0
5 Reviews)_

## Proof language (harvested strings → templates)
- `{N} reviews`. e.g. "10000 reviews", "20,000 5-Star Reviews"
- `Save {N}%`. e.g. "Save 10%", "10% Off"
- `{N} Day Money Back Guarantee`. e.g. "60 Day Money Back Guarantee"
- `Free shipping`. e.g. "Free shipping"

## Funnel facts
- Depth reached: 4 step(s) (single-page MVP capture)
- Proof points: 6 across 4 step(s)
- Discount/anchor pricing: yes · Countdown: no · Subscription: yes

## To replicate
Match the palette + type tokens above and deploy the detected patterns. This is a single-page capture. no cart/checkout tactics were evaluated.