# Agent Brief. build in the style of brooklinen.com

> Machine-extracted from a live on-demand funnel teardown (2026-07-17). 100% facts —
> measured tokens, detected patterns, harvested proof strings. No LLM interpretation.
> Single-page capture (MVP): homepage/landing page only, no funnel walk.
> Tokens: `tokens.json` / `tailwind.css`.

**Category (label):** —
**Funnel:** Homepage / Lander → Collections → Products → Pages

## Palette (area-weighted from live CSS)
| Hex | Usage | Likely role |
|-----|------:|-------------|
| `#283455` | 50.3% | support |
| `#fdfaf8` | 24.2% | background |
| `#f9f3ed` | 9.7% | background |
| `#f2f2f2` | 9.2% | background |
| `#dde3ec` | 5.2% | background |
| `#ffffff` | 1.3% | background |
| `#eff0ed` | 0.1% | background |
| `#d5dade` | 0% | support |

Curated roles: `primary=#283455` · `accent=#283455` · `bg=#fdfaf8` · `surface=#f9f3ed` · `text=#283455`

## Type
- Display: `Times New Roman`
- Body: `ToledoTS-Bold`
- Size scale (px): 8, 12, 13, 14, 16, 18, 20, 24, 30, 36, 45, 60
- Radius (px): 2, 4, 6, 10, 16, 20

## Patterns detected (fact-based). 5/13
- **Anchor / strikethrough pricing**. A struck-through original price or an "X% off" claim. _(home: $179 / $437 / $168 / $378 / $258 / $109 / 30% off; p2: $179 / $168 / $189 / $437 / $258 / $218 / 30% off; p3: $179 / $29 / $139 / $159 / $169 / $69 / 30% off)_
- **On-page review wall**. An embedded wall of customer reviews. _(home: review widget; p2: review widget; p3: review widget)_
- **Free shipping**. Free shipping / delivery surfaced in the funnel. _(home: free shipping; p2: free shipping; p3: free shipping)_
- **FAQ / objection handling**. An accordion / FAQ block answering objections. _(p3: Why You'll Love It Everyone knows our bedding’s the coolest, but did you know we just got )_
- **Proof above the fold**. Social proof rendered within the first viewport on at least one step. _(p2: proof in first viewport)_

## Proof language (harvested strings → templates)
- `Free shipping`. e.g. "Free shipping"
- `{N}% off`. e.g. "30% off"
- `{N}+ 5-Star Reviews`. e.g. "150,000+ 5-Star Reviews"

## Funnel facts
- Depth reached: 4 step(s) (single-page MVP capture)
- Proof points: 3 across 4 step(s)
- Discount/anchor pricing: yes · Countdown: no · Subscription: no

## To replicate
Match the palette + type tokens above and deploy the detected patterns. This is a single-page capture. no cart/checkout tactics were evaluated.