# Agent Brief. build in the style of brooklinen.com

> Machine-extracted from a live on-demand funnel teardown (2026-08-15). 100% facts —
> measured tokens, detected patterns, harvested proof strings. No LLM interpretation.
> Measured from a 4-step funnel walk.
> Tokens: `tokens.json` / `tailwind.css`.

**Funnel:** Homepage / Lander → Collections → Products → Pages

## Palette (area-weighted from live CSS)
| Hex | Usage | Likely role |
|-----|------:|-------------|
| `#283455` | 41.6% | support |
| `#fdfaf8` | 31.3% | background |
| `#f9f3ed` | 9.7% | background |
| `#f2f2f2` | 9.2% | background |
| `#dde3ec` | 5.8% | background |
| `#ffffff` | 1.4% | background |
| `#eff0ed` | 0.2% | background |
| `#d4cec2` | 0.1% | support |

Curated roles: `primary=#283455` · `accent=#283455` · `bg=#fdfaf8` · `surface=#f9f3ed` · `text=#283455`

## Type
- Display: `Times New Roman`
- Body: `ToledoTS-Bold`
- Size scale (px): 8, 12, 14, 16, 18, 20, 24, 30, 36, 45, 60
- Radius (px): 2, 4, 6, 12, 16, 20

## Patterns detected (fact-based). 8/15
- **Countdown / urgency timer**. A visible countdown timer creating time pressure. _(home: 1 day, 12 hours, 40 min, 19 sec; p2: 1 day, 12 hours, 40 min, 2 sec; p3: 1 day, 12 hours, 39 min, 45 sec)_
- **Anchor / strikethrough pricing**. A struck-through original price or an "X% off" claim. _(home: $407 / $606 / $338 / $368 / $199 / $238 / 20% off; p2: $169 / $159 / $369 / $387 / $407 / $797 / 20% off; p3: $159 / $169 / $139 / $199 / $69 / $109 / 20% off)_
- **On-page review wall**. An embedded wall of customer reviews. _(home: review widget; p2: review widget; p3: review widget)_
- **Free shipping**. Free shipping / delivery surfaced in the funnel. _(home: free shipping; p2: free shipping; p3: free shipping)_
- **Money-back guarantee**. An N-day / money-back guarantee stated. _(home: 365-DAY HAPPINESS GUARANTEE)_
- **FAQ / objection handling**. An accordion / FAQ block answering objections. _(p3: Details Need a last-minute gift that’s always on time? Celebrate your favorite people with)_
- **Proof above the fold**. Social proof rendered within the first viewport on at least one step. _(p2: 175,000+ 5-Star Reviews | Best in Bed; p4: Read over 175,000+ Five-Star Reviews)_
- **Scarcity / urgency copy**. Scarcity or time-pressure copy ("only N left", "selling fast", "limited time") creating urgency without a live countdown timer. _(home: ends soon; p2: ends soon; p3: ends soon)_

## Proof language (harvested strings → templates)
- `{N}-DAY HAPPINESS GUARANTEE`. e.g. "365-DAY HAPPINESS GUARANTEE"
- `Free shipping`. e.g. "Free shipping"
- `ends soon`. e.g. "ends soon"
- `{N}% off`. e.g. "20% off"
- `{N}+ 5-Star Reviews`. e.g. "175,000+ 5-Star Reviews", "181,823 reviews"
- `{X} out of 5`. e.g. "4.5 out of 5"

## Funnel facts
- Depth reached: 4 step(s)
- Proof points: 7 across 4 step(s)
- Discount/anchor pricing: yes · Countdown: yes · Subscription: no

## To replicate
Match the palette + type tokens above and deploy the detected patterns. Measured from a 4-step funnel walk.