# Agent Brief. build in the style of butcherbox.com

> Machine-extracted from a live on-demand funnel teardown (2026-07-21). 100% facts —
> measured tokens, detected patterns, harvested proof strings. No LLM interpretation.
> Single-page capture (MVP): homepage/landing page only, no funnel walk.
> Tokens: `tokens.json` / `tailwind.css`.

**Category (label):** —
**Funnel:** Homepage / Lander → Collections → Pages

## Palette (area-weighted from live CSS)
| Hex | Usage | Likely role |
|-----|------:|-------------|
| `#ffffff` | 48.5% | background |
| `#fcfaf8` | 20% | background |
| `#000000` | 14.7% | support |
| `#015870` | 9.3% | accent/brand |
| `#f9f5f0` | 6% | background |
| `#f2e8dd` | 0.6% | background |
| `#03858f` | 0.4% | accent/brand |
| `#00945f` | 0.3% | accent/brand |

Curated roles: `primary=#015870` · `accent=#015870` · `bg=#ffffff` · `surface=#fcfaf8` · `text=#1c2623`

## Type
- Display: `Poppins`
- Body: `Lato`
- Size scale (px): 12, 14, 16, 18, 20, 32, 40, 48
- Radius (px): 8, 16, 50, 33554400

## Patterns detected (fact-based). 6/13
- **Us-vs-them comparison**. A comparison table framing the brand against alternatives. _(home: Butcherbox vs. Others How ButcherBox compares with other meat delivery services Pricing* $)_
- **On-page review wall**. An embedded wall of customer reviews. _(home: 62 testimonials; signup: 40 testimonials)_
- **Free shipping**. Free shipping / delivery surfaced in the funnel. _(home: Free Shipping)_
- **Money-back guarantee**. An N-day / money-back guarantee stated. _(home: Satisfaction Guarantee)_
- **FAQ / objection handling**. An accordion / FAQ block answering objections. _(home: Questions? Find peace of mind here What sets ButcherBox apart from the competition? Butche)_
- **Proof above the fold**. Social proof rendered within the first viewport on at least one step. _(home: 400k+
SUBSCRIBERS
1B+
BETTER MEALS SENT
70k+
5-STAR REVIEWS)_

## Proof language (harvested strings → templates)
- `Satisfaction Guarantee`. e.g. "Satisfaction Guarantee"
- `Free shipping`. e.g. "Free shipping"
- `Limited Time`. e.g. "Limited Time"

## Funnel facts
- Depth reached: 3 step(s) (single-page MVP capture)
- Proof points: 3 across 1 step(s)
- Discount/anchor pricing: no · Countdown: no · Subscription: yes

## To replicate
Match the palette + type tokens above and deploy the detected patterns. This is a single-page capture. no cart/checkout tactics were evaluated.