# Agent Brief. build in the style of callirra.com

> Machine-extracted from a live on-demand funnel teardown (2026-09-26). 100% facts —
> measured tokens, detected patterns, harvested proof strings. No LLM interpretation.
> Measured from a 3-step funnel walk.
> Tokens: `tokens.json` / `tailwind.css`.

**Funnel:** Homepage / Lander → Pricing → Sign Up

## Palette (area-weighted from live CSS)
| Hex | Usage | Likely role |
|-----|------:|-------------|
| `#f7f1e8` | 71% | background |
| `#f0e7da` | 25.7% | background |
| `#fff9f2` | 2.6% | background |
| `#c96f4a` | 0.7% | accent/brand |
| `#e9e0d2` | 0% | background |

Curated roles: `accent=#f0e7da` · `bg=#f7f1e8` · `surface=#f0e7da` · `text=#6b5a4c`

## Type
- Display: `Inter`
- Body: `Inter`
- Size scale (px): 12, 14, 16, 18, 20, 24, 30, 36, 48, 60
- Radius (px): 6, 8, 12, 16, 24, 33554400

## Patterns detected (fact-based). 7/11
- **Us-vs-them comparison**. A comparison table framing the brand against alternatives. _(pricing: comparison table: Model / Preset · Starter 800 credits / mo · Pro 3,000 credits / mo · Max)_
- **FAQ / objection handling**. An accordion / FAQ block answering objections. _(home: Pricing FAQ; pricing: Pricing FAQ)_
- **Proof above the fold**. Social proof rendered within the first viewport on at least one step. _(home: Seedance 2.5 is live — real faces, looser review)_
- **Free trial / freemium**. A free trial, free tier, or "no credit card" entry offer. _(home: free credits; pricing: Free plan; signup: free credits)_
- **Trusted-by logo wall**. Customer/company logos or a "trusted by / used by" claim. _(home: logo wall (5 distinct marks))_
- **Pricing tiers**. Named plan tiers with per-month / per-seat pricing. _(home: free, $20/mo, $25/mo, $30/mo; pricing: $9.90/mo, $29.90/mo, $69.90/mo, free; signup: free, $9.90/mo)_
- **Lead-capture form**. An on-page form collecting contact details (email / name / phone) outside a checkout. _(signup: text, email, password, password)_

## Proof language (harvested strings → templates)
- `{N}% off`. e.g. "20% off"

## Funnel facts
- Depth reached: 3 step(s)
- Proof points: 1 across 2 step(s)
- Discount/anchor pricing: yes · Countdown: no · Subscription: yes

## To replicate
Match the palette + type tokens above and deploy the detected patterns. Measured from a 3-step funnel walk.