# Agent Brief. build in the style of callpal.co

> Machine-extracted from a live on-demand funnel teardown (2026-09-24). 100% facts —
> measured tokens, detected patterns, harvested proof strings. No LLM interpretation.
> Measured from a 3-step funnel walk.
> Tokens: `tokens.json` / `tailwind.css`.

**Funnel:** Homepage / Lander → Compare → Orum Vs Nooks

## Palette (area-weighted from live CSS)
| Hex | Usage | Likely role |
|-----|------:|-------------|
| `#ffffff` | 74.7% | background |
| `#f7f8fb` | 14.5% | background |
| `#fafbfd` | 4.1% | background |
| `#2563eb` | 2.5% | accent/brand |
| `#fbfbfe` | 2.5% | background |
| `#fbfbfd` | 1.3% | background |
| `#eceef3` | 0.1% | background |
| `#ecfdf3` | 0.1% | background |

Curated roles: `primary=#2563eb` · `accent=#2563eb` · `bg=#ffffff` · `surface=#f7f8fb` · `text=#6b7280`

## Type
- Display: `Inter`
- Body: `Inter`
- Size scale (px): 10, 11, 12, 13, 14, 15, 16, 17, 18, 21, 37, 40
- Radius (px): 3, 9, 12, 13, 999, 9999

## Patterns detected (fact-based). 5/11
- **FAQ / objection handling**. An accordion / FAQ block answering objections. _(home: Do I need my own phone carrier? Yes. CallPal is bring-your-own-carrier (BYOC): you registe; p3: What team size does parallel dialing need? Roughly twenty reps on the phones simultaneousl)_
- **Free trial / freemium**. A free trial, free tier, or "no credit card" entry offer. _(home: Start free; p2: Start free; p3: Start free)_
- **Trusted-by logo wall**. Customer/company logos or a "trusted by / used by" claim. _(home: logo wall (9 distinct marks))_
- **Pricing tiers**. Named plan tiers with per-month / per-seat pricing. _(home: free, $15/user, $31/user, $47/user)_
- **Demo / docs entry**. A "book a demo" or documentation / API entry point. _(home: Book a demo; p2: Book a demo; p3: Book a demo)_

## Proof language (harvested strings → templates)
- `Save {N}%`. e.g. "Save 20%"

## Funnel facts
- Depth reached: 3 step(s)
- Proof points: 1 across 1 step(s)
- Discount/anchor pricing: yes · Countdown: no · Subscription: no

## To replicate
Match the palette + type tokens above and deploy the detected patterns. Measured from a 3-step funnel walk.