# Agent Brief. build in the style of carnival.com

> Machine-extracted from a live on-demand funnel teardown (2026-08-10). 100% facts —
> measured tokens, detected patterns, harvested proof strings. No LLM interpretation.
> Measured from a 2-step funnel walk.
> Tokens: `tokens.json` / `tailwind.css`.

**Funnel:** Homepage / Lander → Shop

## Palette (area-weighted from live CSS)
| Hex | Usage | Likely role |
|-----|------:|-------------|
| `#ffffff` | 91.6% | background |
| `#e3f2ff` | 7.1% | background |
| `#dc1125` | 0.9% | accent/brand |
| `#cc0033` | 0.3% | accent/brand |
| `#dc0125` | 0.1% | accent/brand |

Curated roles: `primary=#e3f2ff` · `accent=#e3f2ff` · `bg=#ffffff` · `surface=#e3f2ff` · `text=#10559a`

## Type
- Display: `Open Sans`
- Body: `Open Sans`
- Size scale (px): 11, 12, 13, 14, 16, 17, 18, 21, 24, 32, 34, 46
- Radius (px): 4, 24, 40

## Patterns detected (fact-based). 3/15
- **Anchor / strikethrough pricing**. A struck-through original price or an "X% off" claim. _(home: $411)_
- **Per-unit price anchor**. Price reframed per serving / day / use to shrink perceived cost. _(p2: $5 Per Day)_
- **On-page review wall**. An embedded wall of customer reviews. _(p2: 18 review elements)_

## Proof language (harvested strings → templates)
- _(none extracted)_

## Funnel facts
- Depth reached: 2 step(s)
- Proof points: 0 across 0 step(s)
- Discount/anchor pricing: yes · Countdown: no · Subscription: no

## To replicate
Match the palette + type tokens above and deploy the detected patterns. Measured from a 2-step funnel walk.