# Agent Brief. build in the style of catalystperformance.sg

> Machine-extracted from a live on-demand funnel teardown (2026-09-29). 100% facts —
> measured tokens, detected patterns, harvested proof strings. No LLM interpretation.
> Measured from a 4-step funnel walk.
> Tokens: `tokens.json` / `tailwind.css`.

**Funnel:** Homepage / Lander → Pricing → Consultation → Healthspan Audit

## Palette (area-weighted from live CSS)
| Hex | Usage | Likely role |
|-----|------:|-------------|
| `#ffffff` | 37.8% | background |
| `#15151a` | 20.7% | support |
| `#0b0b0e` | 20.7% | support |
| `#152334` | 20.7% | support |

Curated roles: `accent=#152334` · `bg=#ffffff` · `surface=#ffffff` · `text=#ffffff`

## Type
- Display: `monument`
- Body: `neueHaas`
- Size scale (px): 8, 12, 13, 14, 15, 16, 18, 20, 36, 48, 60, 72
- Radius (px): 33554400

## Patterns detected (fact-based). 4/11
- **Us-vs-them comparison**. A comparison table framing the brand against alternatives. _(pricing: comparison grid: 7 rows)_
- **Proof above the fold**. Social proof rendered within the first viewport on at least one step. _(home: BOOK A CONSULTATION →
★★★★★
RATED 5 STARS ON GOOGLE)_
- **Trusted-by logo wall**. Customer/company logos or a "trusted by / used by" claim. _(home: logos: CNA, Associated Press, Yahoo Finance, Business Insider, Benzinga; pricing: logos: CNA, Associated Press, Yahoo Finance, Business Insider, Benzinga; p3: logos: CNA, Associated Press, Yahoo Finance, Business Insider, Benzinga)_
- **Press / "as seen in"**. Media logos or an "as seen in / featured in" claim borrowing publication credibility. _(home: as seen in; pricing: as seen in; p3: as seen in)_

## Proof language (harvested strings → templates)
- `AS SEEN IN QUICK ANSWER WHAT IS CATALYST PERFORMANCE? Catalyst Perf`. e.g. "AS SEEN IN QUICK ANSWER WHAT IS CATALYST PERFORMANCE? Catalyst Perf", "AS SEEN IN QUICK ANSWER WHAT DOES PERSONAL TRAINING COST IN SINGAPOR"

## Funnel facts
- Depth reached: 4 step(s)
- Proof points: 3 across 3 step(s)
- Discount/anchor pricing: no · Countdown: no · Subscription: yes

## To replicate
Match the palette + type tokens above and deploy the detected patterns. Measured from a 4-step funnel walk.