# Agent Brief. build in the style of chomps.com

> Machine-extracted from a live on-demand funnel teardown (2026-08-15). 100% facts —
> measured tokens, detected patterns, harvested proof strings. No LLM interpretation.
> Measured from a 4-step funnel walk.
> Tokens: `tokens.json` / `tailwind.css`.

**Funnel:** Homepage / Lander → Collections → Products → Pages

## Palette (area-weighted from live CSS)
| Hex | Usage | Likely role |
|-----|------:|-------------|
| `#ffffff` | 35.9% | background |
| `#fef5ef` | 19.8% | background |
| `#d02c2f` | 14.7% | accent/brand |
| `#02a733` | 11% | accent/brand |
| `#141414` | 6.1% | support |
| `#fee004` | 6.1% | accent/brand |
| `#ea3336` | 4.4% | accent/brand |
| `#f2f2f2` | 1.3% | background |

Curated roles: `primary=#fee004` · `accent=#fee004` · `bg=#ffffff` · `surface=#fef5ef` · `text=#000000`

## Type
- Display: `Mindset`
- Body: `Franklin Gothic Md Cd`
- Size scale (px): 12, 14, 15, 16, 18, 20, 24, 25, 30, 36, 60, 90
- Radius (px): 4, 5, 8, 16, 18, 100

## Patterns detected (fact-based). 8/15
- **Anchor / strikethrough pricing**. A struck-through original price or an "X% off" claim. _(home: 10% Off; p2: 10% off; p3: 10% off)_
- **Us-vs-them comparison**. A comparison table framing the brand against alternatives. _(p3: comparison table: Nutrition Facts to Compare · Leading Snack Brands)_
- **On-page review wall**. An embedded wall of customer reviews. _(home: 28 testimonials; p2: 4 testimonials; p3: review widget)_
- **Free shipping**. Free shipping / delivery surfaced in the funnel. _(home: Free Shipping; p2: Free Shipping; p3: Free Shipping)_
- **Money-back guarantee**. An N-day / money-back guarantee stated. _(p4: 45-DAY SATISFACTION GUARANTEE)_
- **FAQ / objection handling**. An accordion / FAQ block answering objections. _(p2: FAQs; p3: FAQ Where is the Beef sourced from? We source our 100% grass-fed and finished beef from bo)_
- **Proof above the fold**. Social proof rendered within the first viewport on at least one step. _(p3: 4.9 out of 5 Star Rating
198 REVIEWS)_
- **Press / "as seen in"**. Media logos or an "as seen in / featured in" claim borrowing publication credibility. _(home: press: Forbes Logo, Business Insider Logo, Forbes Logo, Business Insider Logo)_

## Proof language (harvested strings → templates)
- `{N}% off`. e.g. "10% Off", "10% off"
- `{N} REVIEWS`. e.g. "198 REVIEWS"
- `{X} out of 5`. e.g. "4.9 out of 5"
- `Free shipping`. e.g. "Free shipping"
- `{N}-DAY SATISFACTION GUARANTEE`. e.g. "45-DAY SATISFACTION GUARANTEE"

## Funnel facts
- Depth reached: 4 step(s)
- Proof points: 6 across 4 step(s)
- Discount/anchor pricing: yes · Countdown: no · Subscription: yes

## To replicate
Match the palette + type tokens above and deploy the detected patterns. Measured from a 4-step funnel walk.