# Agent Brief. build in the style of chomps.com

> Machine-extracted from a live on-demand funnel teardown (2026-09-21). 100% facts —
> measured tokens, detected patterns, harvested proof strings. No LLM interpretation.
> Measured from a 4-step funnel walk.
> Tokens: `tokens.json` / `tailwind.css`.

**Funnel:** Homepage / Lander → Collections → Products → Pages

## Palette (area-weighted from live CSS)
| Hex | Usage | Likely role |
|-----|------:|-------------|
| `#ffffff` | 41.5% | background |
| `#d02c2f` | 19.1% | accent/brand |
| `#f5f5f5` | 14% | background |
| `#ffba27` | 9.2% | accent/brand |
| `#047f6e` | 6% | accent/brand |
| `#d50057` | 5.5% | accent/brand |
| `#f5a800` | 3.1% | accent/brand |
| `#ebebeb` | 0.7% | background |

Curated roles: `primary=#f5a800` · `accent=#f5a800` · `bg=#ffffff` · `surface=#f5f5f5` · `text=#000000`

## Type
- Display: `Chomps Mindset`
- Body: `franklin-gothic`
- Size scale (px): 12, 14, 16, 18, 20, 23, 24, 25, 29, 30, 36, 96
- Radius (px): 4, 6, 12, 16, 24, 33554400

## Patterns detected (fact-based). 7/15
- **Anchor / strikethrough pricing**. A struck-through original price or an "X% off" claim. _(home: 10% OFF; p2: $54.99 / 10% off; p3: $25.60 / 10% Off)_
- **On-page review wall**. An embedded wall of customer reviews. _(p3: Reviews 4.9 Average rating 4.9 out of 5 stars Rated 4.9 out )_
- **Free shipping**. Free shipping / delivery surfaced in the funnel. _(home: Free Shipping; p2: Free Shipping; p3: Free Shipping)_
- **Money-back guarantee**. An N-day / money-back guarantee stated. _(p4: 45-DAY SATISFACTION GUARANTEE)_
- **FAQ / objection handling**. An accordion / FAQ block answering objections. _(p2: Are meat sticks nutritious?; p3: Where does the beef in Chomps Original Beef sticks come from?)_
- **Proof above the fold**. Social proof rendered within the first viewport on at least one step. _(p3: FULL SIZE SNACK STICKS
4.9
(3081 REVIEWS))_
- **Scarcity / urgency copy**. Scarcity or time-pressure copy ("only N left", "selling fast", "limited time") creating urgency without a live countdown timer. _(home: limited time)_

## Proof language (harvested strings → templates)
- `limited time`. e.g. "limited time"
- `{N}% OFF`. e.g. "10% OFF", "10% off"
- `{N} reviews`. e.g. "3081 reviews", "3081 REVIEWS"
- `{X} out of 5`. e.g. "4.9 out of 5"
- `Free shipping`. e.g. "Free shipping"
- `{N}-DAY SATISFACTION GUARANTEE`. e.g. "45-DAY SATISFACTION GUARANTEE"

## Funnel facts
- Depth reached: 4 step(s)
- Proof points: 9 across 4 step(s)
- Discount/anchor pricing: yes · Countdown: no · Subscription: yes

## To replicate
Match the palette + type tokens above and deploy the detected patterns. Measured from a 4-step funnel walk.