# Agent Brief. build in the style of churchdwight.com

> Machine-extracted from a live on-demand funnel teardown (2026-08-10). 100% facts —
> measured tokens, detected patterns, harvested proof strings. No LLM interpretation.
> Measured from a 2-step funnel walk.
> Tokens: `tokens.json` / `tailwind.css`.

**Funnel:** Homepage / Lander → Our Brands

## Palette (area-weighted from live CSS)
| Hex | Usage | Likely role |
|-----|------:|-------------|
| `#002445` | 46.3% | support |
| `#00172c` | 43.6% | support |
| `#efefef` | 6.6% | background |
| `#002544` | 2.9% | support |
| `#bf0031` | 0.7% | accent/brand |

Curated roles: `primary=#002445` · `accent=#002445` · `bg=#efefef` · `surface=#efefef` · `text=#ffffff`

## Type
- Display: `Gotham Light`
- Body: `Lato`
- Size scale (px): 12, 13, 14, 16, 17, 18, 23, 27, 28, 37, 56, 98
- Radius (px): 25, 50

## Patterns detected (fact-based). 1/25
- **Trusted-by logo wall**. Customer/company logos or a "trusted by / used by" claim. _(home: logo wall (27 distinct marks))_

## Proof language (harvested strings → templates)
- _(none extracted)_

## Funnel facts
- Depth reached: 2 step(s)
- Proof points: 0 across 0 step(s)
- Discount/anchor pricing: no · Countdown: no · Subscription: yes

## To replicate
Match the palette + type tokens above and deploy the detected patterns. Measured from a 2-step funnel walk.