# Agent Brief. build in the style of clearterms.co

> Machine-extracted from a live on-demand funnel teardown (2026-09-18). 100% facts —
> measured tokens, detected patterns, harvested proof strings. No LLM interpretation.
> Measured from a 4-step funnel walk.
> Tokens: `tokens.json` / `tailwind.css`.

**Funnel:** Homepage / Lander → Pricing → Compare → Signup

## Palette (area-weighted from live CSS)
| Hex | Usage | Likely role |
|-----|------:|-------------|
| `#2563eb` | 100% | accent/brand |

Curated roles: `primary=#2563eb` · `accent=#2563eb` · `bg=#2563eb` · `surface=#2563eb` · `text=#ffffff`

## Type
- Display: `Funnel Display`
- Body: `Plus Jakarta Sans`
- Size scale (px): 10, 11, 12, 14, 16, 18, 36, 48, 60, 72
- Radius (px): 4, 8, 12, 16, 20, 33554400

## Patterns detected (fact-based). 10/11
- **Us-vs-them comparison**. A comparison table framing the brand against alternatives. _(p3: comparison table: Tool · Target Market · Starting Price · AI Engine · Setup Time · Contrac)_
- **FAQ / objection handling**. An accordion / FAQ block answering objections. _(home: Is ClearTerms legal advice?; p3: What is AI contract review? ↓)_
- **Proof above the fold**. Social proof rendered within the first viewport on at least one step. _(home: Legal Review
4; p3: Home
/
Compare
/
Best AI Contract Review Tools 2026)_
- **Free trial / freemium**. A free trial, free tier, or "no credit card" entry offer. _(home: free plan; pricing: Get started free; p3: free tier)_
- **Trusted-by logo wall**. Customer/company logos or a "trusted by / used by" claim. _(pricing: logos: ClearTerms, ClearTerms on AINave, Submit AI Tools, Listed on ProofStories, Launched; p3: teams at companies)_
- **Usage / adoption proof**. A count of developers / teams / companies / stars using the product. _(p3: 500 organizations)_
- **Pricing tiers**. Named plan tiers with per-month / per-seat pricing. _(home: free, $2,400/mo, $49/mo, $199/mo; p3: free, $18/mo, $199/mo, $40/user)_
- **Demo / docs entry**. A "book a demo" or documentation / API entry point. _(p3: documentation)_
- **Lead-capture form**. An on-page form collecting contact details (email / name / phone) outside a checkout. _(signup: email, password, password_confirmation, terms_accepted)_
- **Press / "as seen in"**. Media logos or an "as seen in / featured in" claim borrowing publication credibility. _(pricing: press: Featured on Wired Business, Featured on Wired Business; p3: press: Featured on Wired Business, Featured on Wired Business)_

## Proof language (harvested strings → templates)
- `{X}/5`. e.g. "4.5/5"

## Funnel facts
- Depth reached: 4 step(s)
- Proof points: 1 across 1 step(s)
- Discount/anchor pricing: no · Countdown: no · Subscription: yes

## To replicate
Match the palette + type tokens above and deploy the detected patterns. Measured from a 4-step funnel walk.