{
  "schema_version": "1.0",
  "generated_at": "2026-07-10T00:05:49.858Z",
  "slug": "clerk-com-2026-07-09",
  "domain": "clerk.com",
  "funnel_type": "saas",
  "provenance": {
    "facts": "measured",
    "design_tokens": "measured",
    "proof_language": "measured",
    "steps": "measured",
    "screenshots": "measured",
    "favicon": "measured",
    "score": "derived_deterministic",
    "agent_brief": "rendered_summary"
  },
  "score": {
    "source_type": "derived_deterministic",
    "score": 50,
    "band": "Thin",
    "stars": 2,
    "categories": [
      {
        "id": "offer",
        "label": "Offer clarity",
        "pts": 8,
        "cap": 8
      },
      {
        "id": "action",
        "label": "Action path",
        "pts": 11,
        "cap": 20
      },
      {
        "id": "trust",
        "label": "Trust & proof",
        "pts": 6,
        "cap": 11
      },
      {
        "id": "friction",
        "label": "Friction reduction",
        "pts": 4,
        "cap": 10
      },
      {
        "id": "value",
        "label": "Value reinforcement",
        "pts": 0,
        "cap": 10
      },
      {
        "id": "urgency",
        "label": "Risk reversal & urgency",
        "pts": 0,
        "cap": 0
      }
    ]
  },
  "devices_available": [
    "desktop",
    "mobile"
  ],
  "facts": {
    "source_type": "measured",
    "profile": {
      "funnel_type": "saas",
      "score": {
        "score": 50,
        "band": "Thin",
        "stars": 2,
        "categories": [
          {
            "id": "offer",
            "label": "Offer clarity",
            "pts": 8,
            "cap": 8
          },
          {
            "id": "action",
            "label": "Action path",
            "pts": 11,
            "cap": 20
          },
          {
            "id": "trust",
            "label": "Trust & proof",
            "pts": 6,
            "cap": 11
          },
          {
            "id": "friction",
            "label": "Friction reduction",
            "pts": 4,
            "cap": 10
          },
          {
            "id": "value",
            "label": "Value reinforcement",
            "pts": 0,
            "cap": 10
          },
          {
            "id": "urgency",
            "label": "Risk reversal & urgency",
            "pts": 0,
            "cap": 0
          }
        ]
      },
      "funnel_depth": 3,
      "proof_points": 1,
      "proof_steps": 1,
      "components_present": 9,
      "free_gifts": 0,
      "discount_present": false,
      "has_countdown": false,
      "subscription_detected": true,
      "checkout_form_fields": 0,
      "price_continuity": {
        "continuous": false,
        "shared": []
      },
      "tactics_detected": 4,
      "tactics_total": 9,
      "checkout_reached": null
    },
    "patterns": [
      {
        "id": "comparison_table",
        "label": "Us-vs-them comparison",
        "category": "objection",
        "present": false,
        "count": 0,
        "evidence": []
      },
      {
        "id": "demo_docs",
        "label": "Demo / docs entry",
        "category": "checkout",
        "present": true,
        "count": 3,
        "evidence": [
          "home: demo / docs",
          "p2: demo / docs",
          "p3: demo / docs"
        ]
      },
      {
        "id": "faq_objection",
        "label": "FAQ / objection handling",
        "category": "objection",
        "present": false,
        "count": 0,
        "evidence": []
      },
      {
        "id": "free_trial",
        "label": "Free trial / freemium",
        "category": "offer",
        "present": true,
        "count": 2,
        "evidence": [
          "home: free trial / no credit card",
          "p2: free trial / no credit card"
        ]
      },
      {
        "id": "lead_form",
        "label": "Lead-capture form",
        "category": "checkout",
        "present": false,
        "count": 0,
        "evidence": []
      },
      {
        "id": "pricing_tiers",
        "label": "Pricing tiers",
        "category": "offer",
        "present": true,
        "count": 2,
        "evidence": [
          "home: pricing tiers",
          "p2: pricing tiers"
        ]
      },
      {
        "id": "proof_above_fold",
        "label": "Proof above the fold",
        "category": "proof",
        "present": false,
        "count": 0,
        "evidence": []
      },
      {
        "id": "trusted_by_logos",
        "label": "Trusted-by logo wall",
        "category": "proof",
        "present": true,
        "count": 2,
        "evidence": [
          "home: trusted-by / logo cloud",
          "p2: trusted-by / logo cloud"
        ]
      },
      {
        "id": "usage_proof",
        "label": "Usage / adoption proof",
        "category": "proof",
        "present": false,
        "count": 0,
        "evidence": []
      }
    ]
  },
  "design_tokens": {
    "source_type": "measured",
    "summary": {
      "roles": {
        "primary": "#212126",
        "accent": "#212126",
        "bg": "#f7f7f8",
        "surface": "#ffffff",
        "text": "#131316"
      },
      "font": {
        "display": "geistNumbers",
        "body": "geistNumbers"
      },
      "radius_scale": [
        3,
        4,
        6,
        8,
        12,
        16
      ]
    }
  },
  "proof_language": [
    {
      "type": "customer_count",
      "template": "over {N} members",
      "examples": [
        "over 10,000 members"
      ]
    }
  ],
  "steps": [
    {
      "n": 1,
      "id": "home",
      "label": "Homepage / Lander",
      "url": "https://clerk.com/",
      "reached": true,
      "copy": {
        "title": "Clerk | Authentication and User Management",
        "hero_copy": "More than authentication, Complete User Management | Clerk Components | Account",
        "h1": [
          "More than authentication, Complete User Management",
          "Join the waitlist",
          "Thanks for joining the waitlist",
          "Create your account",
          "Sign in to your account"
        ],
        "h2": [
          "Clerk Components",
          "Account",
          "Profile details",
          "Create Organization",
          "Organization",
          "General details",
          "User authentication",
          "B2B Authentication"
        ],
        "ctas": [
          "Products",
          "Docs",
          "Changelog",
          "Company",
          "Sign in",
          "Build with agents",
          "USER AUTHENTICATION",
          "<SignUp />",
          "<SignIn />",
          "<UserButton />",
          "<UserProfile />",
          "<Waitlist />"
        ],
        "prices": [
          "$50",
          "$9",
          "$19",
          "$9.00",
          "$5.00",
          "$14.00"
        ],
        "form_fields": 0
      },
      "proof": [],
      "tactics": [
        "subscription_toggle",
        "free_trial",
        "social_proof_logos",
        "pricing_tiers",
        "demo_docs"
      ],
      "screenshots": {
        "hero": "https://uxxray.com/reports/clerk.com/2026-07-09/desktop/01-home/hero.png",
        "full": "https://uxxray.com/reports/clerk.com/2026-07-09/desktop/01-home/full.png"
      },
      "crops": [
        {
          "region": "primary_cta",
          "label": "Primary CTA",
          "url": "https://uxxray.com/reports/clerk.com/2026-07-09/desktop/01-home/crops/primary_cta.png"
        }
      ]
    },
    {
      "n": 2,
      "id": "p2",
      "label": "Pricing",
      "url": "https://clerk.com/pricing",
      "reached": true,
      "copy": {
        "title": "Pricing — Free Up to 50K Users | Plans from $0/mo",
        "hero_copy": "Plans for every stage | ADD-ONS | FULL PRICE BREAKDOWN",
        "h1": [
          "Plans for every stage"
        ],
        "h2": [
          "ADD-ONS",
          "FULL PRICE BREAKDOWN",
          "Questions & answers about our pricing"
        ],
        "ctas": [
          "Products",
          "Docs",
          "Changelog",
          "Company",
          "Sign in",
          "MRU",
          "Show limitations",
          "Monthly",
          "Annual",
          "Show volume discounts",
          "Enterprise connection",
          "SMS Authentication"
        ],
        "prices": [
          "$0.02",
          "$75",
          "$10",
          "$20",
          "$100",
          "$85",
          "$1",
          "$0.30",
          "$5",
          "$0",
          "$25",
          "$300",
          "$250",
          "$0.01",
          "$60",
          "$30",
          "$15",
          "$0.00",
          "$0.90",
          "$0.75",
          "$0.60"
        ],
        "form_fields": 0
      },
      "proof": [
        {
          "type": "customer_count",
          "text": "over 10,000 members",
          "value": 10000
        }
      ],
      "tactics": [
        "sticky_cta",
        "subscription_toggle",
        "trust_badges",
        "free_trial",
        "no_credit_card",
        "social_proof_logos",
        "pricing_tiers",
        "demo_docs"
      ],
      "screenshots": {
        "hero": "https://uxxray.com/reports/clerk.com/2026-07-09/desktop/02-p2/hero.png",
        "full": "https://uxxray.com/reports/clerk.com/2026-07-09/desktop/02-p2/full.png"
      },
      "crops": [
        {
          "region": "primary_cta",
          "label": "Primary CTA",
          "url": "https://uxxray.com/reports/clerk.com/2026-07-09/desktop/02-p2/crops/primary_cta.png"
        }
      ]
    },
    {
      "n": 3,
      "id": "p3",
      "label": "Startups",
      "url": "https://clerk.com/startups",
      "reached": true,
      "copy": {
        "title": "Clerk for Startups",
        "hero_copy": "Clerk for Startups | Apply now",
        "h1": [
          "Clerk for Startups"
        ],
        "h2": [
          "Apply now"
        ],
        "ctas": [
          "Products",
          "Docs",
          "Changelog",
          "Company",
          "Sign in",
          "Cookie manager",
          "Support"
        ],
        "prices": [
          "$5",
          "$22",
          "$15"
        ],
        "form_fields": 0
      },
      "proof": [],
      "tactics": [
        "free_gift",
        "trust_badges",
        "demo_docs"
      ],
      "screenshots": {
        "hero": "https://uxxray.com/reports/clerk.com/2026-07-09/desktop/03-p3/hero.png",
        "full": "https://uxxray.com/reports/clerk.com/2026-07-09/desktop/03-p3/full.png"
      },
      "crops": [
        {
          "region": "primary_cta",
          "label": "Primary CTA",
          "url": "https://uxxray.com/reports/clerk.com/2026-07-09/desktop/03-p3/crops/primary_cta.png"
        }
      ]
    }
  ],
  "favicon_url": "https://api.uxxray.com/api/v1/teardown/clerk-com-2026-07-09/favicon",
  "agent_brief": {
    "source_type": "rendered_summary",
    "note": "generated only from measured facts — see facts.patterns[].evidence",
    "markdown": "# Agent Brief — build in the style of clerk.com\n\n> Machine-extracted from a live funnel teardown (2026-07-09). 100% facts — measured\n> tokens, detected patterns, harvested proof strings. No LLM interpretation.\n> Tokens: `tokens.json` / `tailwind.css`.\n\n**Category (label):** —\n**Funnel:** Homepage / Lander → Pricing → Startups\n\n## Palette (area-weighted from live CSS)\n| Hex | Usage | Likely role |\n|-----|------:|-------------|\n| `#f7f7f8` | 36.9% | background |\n| `#131316` | 30.5% | support |\n| `#ffffff` | 20.6% | background |\n| `#0a0a0b` | 7.1% | support |\n| `#212126` | 3.3% | support |\n| `#f8f8f8` | 0.6% | background |\n| `#2f3037` | 0.3% | support |\n| `#25252a` | 0.2% | support |\n\nCurated roles: `primary=#212126` · `accent=#212126` · `bg=#f7f7f8` · `surface=#ffffff` · `text=#131316`\n\n## Type\n- Display: `geistNumbers`\n- Body: `geistNumbers`\n- Size scale (px): 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 32, 64\n- Radius (px): 3, 4, 6, 8, 12, 16\n\n## Patterns detected (fact-based) — 4/9\n- **Free trial / freemium** — A free trial, free tier, or \"no credit card\" entry offer. _(home: free trial / no credit card; p2: free trial / no credit card)_\n- **Trusted-by logo wall** — Customer/company logos or a \"trusted by / used by\" claim. _(home: trusted-by / logo cloud; p2: trusted-by / logo cloud)_\n- **Pricing tiers** — Named plan tiers with per-month / per-seat pricing. _(home: pricing tiers; p2: pricing tiers)_\n- **Demo / docs entry** — A \"book a demo\" or documentation / API entry point. _(home: demo / docs; p2: demo / docs; p3: demo / docs)_\n\n## Proof language (harvested strings → templates)\n- `over {N} members` — e.g. \"over 10,000 members\"\n\n## Funnel facts\n- Depth reached: 3 steps\n- Proof points: 1 across 1 steps\n- Free-gift line items (max on a step): 0\n- Discount/anchor pricing: no · Countdown: no · Subscription: yes\n- Price continuity lander→checkout: not detected\n\n## To replicate\nMatch the palette + type tokens above, deploy the detected patterns at the same funnel positions, and reuse the proof-language templates with your own numbers.\n"
  },
  "_links": {
    "self": "https://api.uxxray.com/api/v1/teardown/clerk-com-2026-07-09/bundle",
    "html": "https://uxxray.com/t/clerk-com-2026-07-09",
    "brief": "https://api.uxxray.com/api/v1/teardown/clerk-com-2026-07-09/brief",
    "tokens_json": "https://api.uxxray.com/api/v1/teardown/clerk-com-2026-07-09/tokens?format=json",
    "tokens_w3c": "https://api.uxxray.com/api/v1/teardown/clerk-com-2026-07-09/tokens?format=w3c",
    "tailwind": "https://api.uxxray.com/api/v1/teardown/clerk-com-2026-07-09/tokens?format=tailwind",
    "css": "https://api.uxxray.com/api/v1/teardown/clerk-com-2026-07-09/tokens?format=css",
    "openapi": "https://api.uxxray.com/api/v1/openapi.json",
    "mcp": "https://api.uxxray.com (MCP)"
  },
  "devices": {
    "desktop": {
      "score": {
        "score": 50,
        "band": "Thin",
        "stars": 2
      },
      "steps": [
        {
          "n": 1,
          "id": "home",
          "label": "Homepage / Lander",
          "url": "https://clerk.com/",
          "reached": true,
          "copy": {
            "title": "Clerk | Authentication and User Management",
            "hero_copy": "More than authentication, Complete User Management | Clerk Components | Account",
            "h1": [
              "More than authentication, Complete User Management",
              "Join the waitlist",
              "Thanks for joining the waitlist",
              "Create your account",
              "Sign in to your account"
            ],
            "h2": [
              "Clerk Components",
              "Account",
              "Profile details",
              "Create Organization",
              "Organization",
              "General details",
              "User authentication",
              "B2B Authentication"
            ],
            "ctas": [
              "Products",
              "Docs",
              "Changelog",
              "Company",
              "Sign in",
              "Build with agents",
              "USER AUTHENTICATION",
              "<SignUp />",
              "<SignIn />",
              "<UserButton />",
              "<UserProfile />",
              "<Waitlist />"
            ],
            "prices": [
              "$50",
              "$9",
              "$19",
              "$9.00",
              "$5.00",
              "$14.00"
            ],
            "form_fields": 0
          },
          "proof": [],
          "tactics": [
            "subscription_toggle",
            "free_trial",
            "social_proof_logos",
            "pricing_tiers",
            "demo_docs"
          ],
          "screenshots": {
            "hero": "https://uxxray.com/reports/clerk.com/2026-07-09/desktop/01-home/hero.png",
            "full": "https://uxxray.com/reports/clerk.com/2026-07-09/desktop/01-home/full.png"
          },
          "crops": [
            {
              "region": "primary_cta",
              "label": "Primary CTA",
              "url": "https://uxxray.com/reports/clerk.com/2026-07-09/desktop/01-home/crops/primary_cta.png"
            }
          ]
        },
        {
          "n": 2,
          "id": "p2",
          "label": "Pricing",
          "url": "https://clerk.com/pricing",
          "reached": true,
          "copy": {
            "title": "Pricing — Free Up to 50K Users | Plans from $0/mo",
            "hero_copy": "Plans for every stage | ADD-ONS | FULL PRICE BREAKDOWN",
            "h1": [
              "Plans for every stage"
            ],
            "h2": [
              "ADD-ONS",
              "FULL PRICE BREAKDOWN",
              "Questions & answers about our pricing"
            ],
            "ctas": [
              "Products",
              "Docs",
              "Changelog",
              "Company",
              "Sign in",
              "MRU",
              "Show limitations",
              "Monthly",
              "Annual",
              "Show volume discounts",
              "Enterprise connection",
              "SMS Authentication"
            ],
            "prices": [
              "$0.02",
              "$75",
              "$10",
              "$20",
              "$100",
              "$85",
              "$1",
              "$0.30",
              "$5",
              "$0",
              "$25",
              "$300",
              "$250",
              "$0.01",
              "$60",
              "$30",
              "$15",
              "$0.00",
              "$0.90",
              "$0.75",
              "$0.60"
            ],
            "form_fields": 0
          },
          "proof": [
            {
              "type": "customer_count",
              "text": "over 10,000 members",
              "value": 10000
            }
          ],
          "tactics": [
            "sticky_cta",
            "subscription_toggle",
            "trust_badges",
            "free_trial",
            "no_credit_card",
            "social_proof_logos",
            "pricing_tiers",
            "demo_docs"
          ],
          "screenshots": {
            "hero": "https://uxxray.com/reports/clerk.com/2026-07-09/desktop/02-p2/hero.png",
            "full": "https://uxxray.com/reports/clerk.com/2026-07-09/desktop/02-p2/full.png"
          },
          "crops": [
            {
              "region": "primary_cta",
              "label": "Primary CTA",
              "url": "https://uxxray.com/reports/clerk.com/2026-07-09/desktop/02-p2/crops/primary_cta.png"
            }
          ]
        },
        {
          "n": 3,
          "id": "p3",
          "label": "Startups",
          "url": "https://clerk.com/startups",
          "reached": true,
          "copy": {
            "title": "Clerk for Startups",
            "hero_copy": "Clerk for Startups | Apply now",
            "h1": [
              "Clerk for Startups"
            ],
            "h2": [
              "Apply now"
            ],
            "ctas": [
              "Products",
              "Docs",
              "Changelog",
              "Company",
              "Sign in",
              "Cookie manager",
              "Support"
            ],
            "prices": [
              "$5",
              "$22",
              "$15"
            ],
            "form_fields": 0
          },
          "proof": [],
          "tactics": [
            "free_gift",
            "trust_badges",
            "demo_docs"
          ],
          "screenshots": {
            "hero": "https://uxxray.com/reports/clerk.com/2026-07-09/desktop/03-p3/hero.png",
            "full": "https://uxxray.com/reports/clerk.com/2026-07-09/desktop/03-p3/full.png"
          },
          "crops": [
            {
              "region": "primary_cta",
              "label": "Primary CTA",
              "url": "https://uxxray.com/reports/clerk.com/2026-07-09/desktop/03-p3/crops/primary_cta.png"
            }
          ]
        }
      ]
    },
    "mobile": {
      "score": {
        "score": 50,
        "band": "Thin",
        "stars": 2
      },
      "steps": [
        {
          "n": 1,
          "id": "home",
          "label": "Homepage / Lander",
          "url": "https://clerk.com/",
          "reached": true,
          "copy": {
            "title": "Clerk | Authentication and User Management",
            "hero_copy": "More than authentication, Complete User Management | Clerk Components | User authentication",
            "h1": [
              "More than authentication, Complete User Management"
            ],
            "h2": [
              "Clerk Components",
              "User authentication",
              "B2B Authentication",
              "Billing",
              "Frameworks",
              "Integrations"
            ],
            "ctas": [
              "Sign in",
              "Build with agents",
              "USER AUTHENTICATION",
              "<SignUp />",
              "<SignIn />",
              "<UserButton />",
              "<UserProfile />",
              "<Waitlist />",
              "B2B AUTHENTICATION",
              "BILLING",
              "Cookie manager",
              "Support"
            ],
            "prices": [
              "$50",
              "$9",
              "$19",
              "$9.00",
              "$5.00",
              "$14.00"
            ],
            "form_fields": 0
          },
          "proof": [],
          "tactics": [
            "subscription_toggle",
            "free_trial",
            "social_proof_logos",
            "pricing_tiers",
            "demo_docs"
          ],
          "screenshots": {
            "hero": "https://uxxray.com/reports/clerk.com/2026-07-09/mobile/01-home/hero.png",
            "full": "https://uxxray.com/reports/clerk.com/2026-07-09/mobile/01-home/full.png"
          },
          "crops": [
            {
              "region": "primary_cta",
              "label": "Primary CTA",
              "url": "https://uxxray.com/reports/clerk.com/2026-07-09/mobile/01-home/crops/primary_cta.png"
            }
          ]
        },
        {
          "n": 2,
          "id": "p2",
          "label": "Pricing",
          "url": "https://clerk.com/pricing",
          "reached": true,
          "copy": {
            "title": "Pricing — Free Up to 50K Users | Plans from $0/mo",
            "hero_copy": "Plans for every stage | ADD-ONS | FULL PRICE BREAKDOWN",
            "h1": [
              "Plans for every stage"
            ],
            "h2": [
              "ADD-ONS",
              "FULL PRICE BREAKDOWN",
              "Questions & answers about our pricing"
            ],
            "ctas": [
              "Sign in",
              "MRU",
              "Show limitations",
              "Monthly",
              "Annual",
              "Show volume discounts",
              "Enterprise connection",
              "SMS Authentication",
              "Show pricing details",
              "Custom security questionnaires",
              "MRO",
              "Enterprise connections"
            ],
            "prices": [
              "$0.02",
              "$75",
              "$10",
              "$20",
              "$100",
              "$85",
              "$1",
              "$0.30",
              "$5",
              "$0",
              "$0.01"
            ],
            "form_fields": 3
          },
          "proof": [
            {
              "type": "customer_count",
              "text": "over 10,000 members",
              "value": 10000
            }
          ],
          "tactics": [
            "subscription_toggle",
            "trust_badges",
            "free_trial",
            "no_credit_card",
            "social_proof_logos",
            "pricing_tiers",
            "demo_docs"
          ],
          "screenshots": {
            "hero": "https://uxxray.com/reports/clerk.com/2026-07-09/mobile/02-p2/hero.png",
            "full": "https://uxxray.com/reports/clerk.com/2026-07-09/mobile/02-p2/full.png"
          },
          "crops": [
            {
              "region": "primary_cta",
              "label": "Primary CTA",
              "url": "https://uxxray.com/reports/clerk.com/2026-07-09/mobile/02-p2/crops/primary_cta.png"
            }
          ]
        },
        {
          "n": 3,
          "id": "p3",
          "label": "Startups",
          "url": "https://clerk.com/startups",
          "reached": true,
          "copy": {
            "title": "Clerk for Startups",
            "hero_copy": "Clerk for Startups | Apply now",
            "h1": [
              "Clerk for Startups"
            ],
            "h2": [
              "Apply now"
            ],
            "ctas": [
              "Sign in",
              "Cookie manager",
              "Support"
            ],
            "prices": [
              "$5",
              "$22",
              "$15"
            ],
            "form_fields": 0
          },
          "proof": [],
          "tactics": [
            "free_gift",
            "trust_badges",
            "demo_docs"
          ],
          "screenshots": {
            "hero": "https://uxxray.com/reports/clerk.com/2026-07-09/mobile/03-p3/hero.png",
            "full": "https://uxxray.com/reports/clerk.com/2026-07-09/mobile/03-p3/full.png"
          },
          "crops": [
            {
              "region": "primary_cta",
              "label": "Primary CTA",
              "url": "https://uxxray.com/reports/clerk.com/2026-07-09/mobile/03-p3/crops/primary_cta.png"
            }
          ]
        }
      ]
    }
  }
}