# Agent Brief. build in the style of clerk.com

> Machine-extracted from a live on-demand funnel teardown (2026-08-15). 100% facts —
> measured tokens, detected patterns, harvested proof strings. No LLM interpretation.
> Measured from a 2-step funnel walk.
> Tokens: `tokens.json` / `tailwind.css`.

**Funnel:** Homepage / Lander → Pricing

## Palette (area-weighted from live CSS)
| Hex | Usage | Likely role |
|-----|------:|-------------|
| `#ffffff` | 44.2% | background |
| `#f7f7f8` | 30% | background |
| `#131316` | 13.4% | support |
| `#212126` | 9.7% | support |
| `#2f3037` | 1% | support |
| `#25252a` | 0.6% | support |
| `#29292e` | 0.4% | support |
| `#f8f8f8` | 0.3% | background |

Curated roles: `primary=#2f3037` · `accent=#2f3037` · `bg=#ffffff` · `surface=#f7f7f8` · `text=#5e5f6e`

## Type
- Display: `geistNumbers`
- Body: `geistNumbers`
- Size scale (px): 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 32, 64
- Radius (px): 3, 4, 6, 8, 16, 33554400

## Patterns detected (fact-based). 7/11
- **Us-vs-them comparison**. A comparison table framing the brand against alternatives. _(pricing: comparison grid: 51 rows)_
- **FAQ / objection handling**. An accordion / FAQ block answering objections. _(pricing: Is Clerk cheaper than Auth0?)_
- **Free trial / freemium**. A free trial, free tier, or "no credit card" entry offer. _(home: free trial; pricing: free tier)_
- **Trusted-by logo wall**. Customer/company logos or a "trusted by / used by" claim. _(home: backed by; pricing: trusted by)_
- **Usage / adoption proof**. A count of developers / teams / companies / stars using the product. _(pricing: 10,000 members)_
- **Pricing tiers**. Named plan tiers with per-month / per-seat pricing. _(home: free, $9/mo, $19/mo; pricing: free, $20/mo, $0.02/mo, $75/mo)_
- **Demo / docs entry**. A "book a demo" or documentation / API entry point. _(home: Documentation; pricing: Documentation)_

## Proof language (harvested strings → templates)
- `over {N} members`. e.g. "over 10,000 members"

## Funnel facts
- Depth reached: 2 step(s)
- Proof points: 1 across 1 step(s)
- Discount/anchor pricing: no · Countdown: no · Subscription: yes

## To replicate
Match the palette + type tokens above and deploy the detected patterns. Measured from a 2-step funnel walk.