{
  "schema_version": "1.0",
  "generated_at": "2026-07-29T08:19:55.407Z",
  "slug": "coldops-io",
  "domain": "coldops.io",
  "funnel_type": "saas",
  "crawler": {
    "id": "roentgen",
    "name": "Roentgen",
    "kind": "surface",
    "version": "1.8",
    "label": "Roentgen 1.8",
    "status": "live",
    "tagline": "Surface funnel x-ray",
    "xrays": "A funnel from lander to checkout — the pages a visitor actually walks.",
    "produces": "A scored, evidence-backed teardown: design tokens, proof language, and the exact conversion tactics each page runs — every fact carrying its on-page evidence.",
    "destination": "/ux-report/<slug>",
    "changelog": [
      {
        "version": "1.8",
        "date": "2026-07-24",
        "summary": "Price extraction reads currency-code suffixes (\"25.99 USD\"), not just leading symbols — parity across the Worker + CLI extractors."
      },
      {
        "version": "1.7",
        "date": "2026-07-23",
        "summary": "scarcity_stock + press_features detectors (display-only, zero scoring drift)."
      },
      {
        "version": "1.6",
        "date": "2026-07-21",
        "summary": "Multi-funnel discovery: sibling product funnels walked as coexisting siblings (flag-gated)."
      },
      {
        "version": "1.5",
        "date": "2026-07-20",
        "summary": "Auto-walk discovers review/affiliate funnels one click past an editorial homepage."
      },
      {
        "version": "1.4",
        "date": "2026-07-17",
        "summary": "Detection-shape gaps: words-based comparison tables, engine-metric usage proof, docs/demo links."
      },
      {
        "version": "1.3",
        "date": "2026-07-17",
        "summary": "Funnel identity (funnel_sig): different answer-paths coexist as sibling funnels; primary = deepest."
      },
      {
        "version": "1.2",
        "date": "2026-07-17",
        "summary": "Scoring-precision audit: guarantee shapes, store-URL weights, free-trial, per-unit price."
      },
      {
        "version": "1.1",
        "date": "2026-07-16",
        "summary": "Per-step DOM snapshots + skeletons, video/embed signal, broader SaaS proof vocabulary."
      },
      {
        "version": "1.0",
        "date": "2026-07-15",
        "summary": "Baseline: funnel walk, tactic detectors, funnel-type-aware scoring, UX signals, section crops."
      }
    ]
  },
  "provenance": {
    "facts": "measured",
    "design_tokens": "measured",
    "proof_language": "measured",
    "ux": "measured",
    "steps": "measured",
    "screenshots": "measured",
    "favicon": "measured",
    "score": "derived_deterministic",
    "agent_brief": "rendered_summary",
    "playbooks": "derived_deterministic"
  },
  "score": {
    "source_type": "derived_deterministic",
    "score": 50,
    "band": "Thin",
    "stars": 2,
    "categories": [
      {
        "id": "offer",
        "label": "Offer clarity",
        "pts": 8,
        "cap": 8
      },
      {
        "id": "action",
        "label": "Action path",
        "pts": 6,
        "cap": 20
      },
      {
        "id": "trust",
        "label": "Trust & proof",
        "pts": 6,
        "cap": 11
      },
      {
        "id": "friction",
        "label": "Friction reduction",
        "pts": 10,
        "cap": 10
      },
      {
        "id": "value",
        "label": "Value reinforcement",
        "pts": 0,
        "cap": 10
      },
      {
        "id": "urgency",
        "label": "Risk reversal & urgency",
        "pts": 0,
        "cap": 0
      }
    ]
  },
  "percentile": {
    "corpus_n": 402,
    "beats_pct": 66,
    "cohort": {
      "type": "saas",
      "n": 241,
      "beats_pct": 53
    }
  },
  "devices_available": [
    "desktop",
    "mobile"
  ],
  "funnels": [
    {
      "device": "desktop",
      "funnel_sig": "tools>p2>p3>p4",
      "score": 50,
      "band": "Thin",
      "funnel_depth": 4,
      "captured_at": "2026-07-27",
      "crawler": "Roentgen 1.8"
    },
    {
      "device": "desktop",
      "funnel_sig": "features>p2>p3>signup",
      "score": 60,
      "band": "Partial",
      "funnel_depth": 4,
      "captured_at": "2026-07-27",
      "crawler": "Roentgen 1.8"
    },
    {
      "device": "desktop",
      "funnel_sig": "resources>p2>p3>p4",
      "score": 50,
      "band": "Thin",
      "funnel_depth": 4,
      "captured_at": "2026-07-27",
      "crawler": "Roentgen 1.8"
    },
    {
      "device": "desktop",
      "funnel_sig": "home>p2>p3>p4",
      "score": 50,
      "band": "Thin",
      "funnel_depth": 4,
      "captured_at": "2026-07-27",
      "crawler": "Roentgen 1.8"
    },
    {
      "device": "desktop",
      "funnel_sig": "demo>signup",
      "score": 25,
      "band": "Sparse",
      "funnel_depth": 2,
      "captured_at": "2026-07-27",
      "crawler": "Roentgen 1.8"
    },
    {
      "device": "mobile",
      "funnel_sig": "home>p2>p3>p4",
      "score": 50,
      "band": "Thin",
      "funnel_depth": 4,
      "captured_at": "2026-07-27",
      "crawler": "Roentgen 1.8"
    }
  ],
  "timeline": [
    {
      "score": 50,
      "band": "Thin",
      "date": "2026-07-27"
    }
  ],
  "facts": {
    "source_type": "measured",
    "profile": {
      "funnel_type": "saas",
      "score": {
        "score": 50,
        "band": "Thin",
        "stars": 2,
        "categories": [
          {
            "id": "offer",
            "label": "Offer clarity",
            "pts": 8,
            "cap": 8
          },
          {
            "id": "action",
            "label": "Action path",
            "pts": 6,
            "cap": 20
          },
          {
            "id": "trust",
            "label": "Trust & proof",
            "pts": 6,
            "cap": 11
          },
          {
            "id": "friction",
            "label": "Friction reduction",
            "pts": 10,
            "cap": 10
          },
          {
            "id": "value",
            "label": "Value reinforcement",
            "pts": 0,
            "cap": 10
          },
          {
            "id": "urgency",
            "label": "Risk reversal & urgency",
            "pts": 0,
            "cap": 0
          }
        ]
      },
      "funnel_depth": 4,
      "proof_points": 0,
      "proof_steps": 0,
      "components_present": 5,
      "free_gifts": 0,
      "discount_present": false,
      "has_countdown": false,
      "subscription_detected": true,
      "checkout_form_fields": 0,
      "price_continuity": {
        "continuous": false,
        "shared": []
      },
      "tactics_detected": 4,
      "tactics_total": 11,
      "checkout_reached": null
    },
    "patterns": [
      {
        "id": "comparison_table",
        "label": "Us-vs-them comparison",
        "category": "objection",
        "present": false,
        "count": 0,
        "evidence": []
      },
      {
        "id": "demo_docs",
        "label": "Demo / docs entry",
        "category": "checkout",
        "present": false,
        "count": 0,
        "evidence": []
      },
      {
        "id": "faq_objection",
        "label": "FAQ / objection handling",
        "category": "objection",
        "present": true,
        "count": 1,
        "evidence": [
          "p4: Is ColdOps a Peeker alternative? +"
        ]
      },
      {
        "id": "free_trial",
        "label": "Free trial / freemium",
        "category": "offer",
        "present": true,
        "count": 4,
        "evidence": [
          "tools: Start for free",
          "p2: Start for free",
          "p3: Start for free",
          "p4: Start for free"
        ]
      },
      {
        "id": "lead_form",
        "label": "Lead-capture form",
        "category": "checkout",
        "present": false,
        "count": 0,
        "evidence": []
      },
      {
        "id": "press_features",
        "label": "Press / \"as seen in\"",
        "category": "proof",
        "present": false,
        "count": 0,
        "evidence": []
      },
      {
        "id": "pricing_tiers",
        "label": "Pricing tiers",
        "category": "offer",
        "present": true,
        "count": 1,
        "evidence": [
          "p4: free, $1,200/mo, $249/mo"
        ]
      },
      {
        "id": "proof_above_fold",
        "label": "Proof above the fold",
        "category": "proof",
        "present": false,
        "count": 0,
        "evidence": []
      },
      {
        "id": "scarcity_stock",
        "label": "Scarcity / urgency copy",
        "category": "urgency",
        "present": false,
        "count": 0,
        "evidence": []
      },
      {
        "id": "trusted_by_logos",
        "label": "Trusted-by logo wall",
        "category": "proof",
        "present": true,
        "count": 1,
        "evidence": [
          "p2: logo wall (5 distinct marks)"
        ]
      },
      {
        "id": "usage_proof",
        "label": "Usage / adoption proof",
        "category": "proof",
        "present": false,
        "count": 0,
        "evidence": []
      }
    ]
  },
  "design_tokens": {
    "source_type": "measured",
    "summary": {
      "roles": {
        "primary": null,
        "accent": null,
        "bg": "#ffffff",
        "surface": "#ffffff",
        "text": "#111111"
      },
      "font": {
        "display": "Plus Jakarta Sans",
        "body": "Plus Jakarta Sans",
        "families": [
          {
            "family": "Plus Jakarta Sans",
            "chars": 3609
          }
        ]
      },
      "type_scale": [
        10,
        11,
        12,
        13,
        14,
        15,
        16,
        18,
        20,
        24,
        36
      ],
      "weights": [
        400,
        500,
        600,
        700
      ],
      "base_size": 14,
      "min_size": 11,
      "radius_scale": [
        8,
        11,
        14,
        33554400
      ],
      "palette": []
    }
  },
  "proof_language": [],
  "ux": {
    "summary": {
      "flags": 1,
      "unknown": 1,
      "posture": "Minor",
      "checks_total": 6
    },
    "checks": [
      {
        "group": "contrast",
        "label": "Text contrast (WCAG AA)",
        "verdict": "unknown",
        "fact": "No sampleable body text found to measure."
      },
      {
        "group": "mobile",
        "label": "Mobile viewport",
        "verdict": "good",
        "fact": "Responsive viewport meta is present."
      },
      {
        "group": "type",
        "label": "Body text size",
        "verdict": "needs_work",
        "fact": "Smallest body text is 10px (base ~11px). below the ~16px readable floor.",
        "fix": "Keep body copy ≥15-16px; reserve sub-13px for fine print only."
      },
      {
        "group": "type",
        "label": "Line length",
        "verdict": "note",
        "fact": "18 paragraphs run past ~95 characters per line.",
        "fix": "Cap measure at ~60-75ch for comfortable reading."
      },
      {
        "group": "a11y",
        "label": "Language declared",
        "verdict": "good",
        "fact": "html[lang] is set for screen readers."
      },
      {
        "group": "a11y",
        "label": "Image alt text",
        "verdict": "good",
        "fact": "All 7 content images carry alt text."
      }
    ],
    "signals": {
      "contrast": {
        "sampled": 0,
        "pass_aa": 0,
        "fail_aa": 0,
        "unknown": 0,
        "worst": []
      },
      "typography": {
        "body_px": 11,
        "min_body_px": 10,
        "line_height": 1.43,
        "long_lines": 18,
        "distinct_sizes": 9
      },
      "a11y": {
        "lang": true,
        "viewport": true,
        "img_total": 7,
        "img_missing_alt": 0,
        "controls_total": 3,
        "controls_unlabeled": 0,
        "controls_placeholder_only": 0,
        "controls_unnamed": 0,
        "generic_links": 0,
        "h1_home": 1,
        "h1_counts": [
          1,
          1,
          1,
          1
        ],
        "heading_skips": 0
      },
      "tap_targets": {
        "checked": 207,
        "small": 147,
        "sample": [
          {
            "label": "Pricing",
            "w": 74,
            "h": 32
          },
          {
            "label": "Pricing",
            "w": 74,
            "h": 32
          },
          {
            "label": "Pricing",
            "w": 74,
            "h": 32
          },
          {
            "label": "Features",
            "w": 86,
            "h": 32
          }
        ]
      },
      "layout": {
        "h_overflow": false,
        "overflow_px": 0
      },
      "viewport_w": 1440
    }
  },
  "playbooks": [],
  "steps": [
    {
      "n": 1,
      "id": "tools",
      "label": "Tools",
      "url": "https://coldops.io/resources",
      "reached": true,
      "copy": {
        "title": "Resources — Free Cold Email Tools & Templates | ColdOps · ColdOps",
        "meta_description": "Free tools and templates for cold email teams: a deliverability checker, a spam word checker, and the proven 5-step sequence. No signup required.",
        "hero_copy": "Free cold email tools | Deliverability checker | Client health calculator",
        "h1": [
          "Free cold email tools"
        ],
        "h2": [
          "Deliverability checker",
          "Client health calculator",
          "Tools show you the problem. ColdOps watches it daily — across every client."
        ],
        "h3": [
          "Spamhaus blacklist checker",
          "SPF record generator",
          "DMARC checker",
          "Email provider lookup",
          "Spam word checker",
          "Mailbox capacity calculator",
          "Agency pricing calculator",
          "Cold email templates"
        ],
        "ctas": [
          "Resources",
          "Log in",
          "Start for free",
          "Subscribe",
          "Contact us"
        ],
        "prices": [],
        "form_fields": 1,
        "form_field_names": [
          "email"
        ],
        "video": {
          "count": 0,
          "native": 0,
          "providers": []
        }
      },
      "proof": [],
      "proof_position": {
        "in_header": false,
        "above_fold": false,
        "above_fold_text": null
      },
      "discount": {
        "present": false,
        "anchors": [],
        "percent_off": null
      },
      "subscription": {
        "detected": false,
        "interval": null
      },
      "free_items": [],
      "tactics": [
        "free_trial"
      ],
      "tactics_evidence": {
        "review_wall": null,
        "comparison_table": null,
        "countdown_timer": null,
        "free_gift": null,
        "subscription_toggle": null,
        "faq_accordion": null,
        "trust_badges": null,
        "press_logos": null,
        "per_unit_price": null,
        "free_shipping": null,
        "free_trial": "Start for free",
        "no_credit_card": null,
        "social_proof_logos": null,
        "usage_proof": null,
        "pricing_tiers": null,
        "demo_docs": null,
        "express_checkout": null
      },
      "ux_flags": {
        "contrast_fail": 0,
        "contrast_unknown": 0,
        "aa_pass_pct": null,
        "min_body_px": 10,
        "small_taps": 41,
        "h_overflow": false,
        "lang": true,
        "viewport": true,
        "h1_count": 1
      },
      "screenshots": {
        "hero": "https://api.uxxray.com/api/v1/teardown/coldops-io/screenshot/01-tools/hero.png",
        "full": "https://api.uxxray.com/api/v1/teardown/coldops-io/screenshot/01-tools/full.png"
      },
      "crops": [
        {
          "region": "primary_cta",
          "label": "Primary CTA",
          "url": "https://api.uxxray.com/api/v1/teardown/coldops-io/screenshot/01-tools/crops/primary_cta.png"
        }
      ]
    },
    {
      "n": 2,
      "id": "p2",
      "label": "Features",
      "url": "https://coldops.io/features",
      "reached": true,
      "copy": {
        "title": "Features — everything ColdOps watches, catches & writes | ColdOps · ColdOps",
        "meta_description": "One dashboard for every client's cold email: 22 issue types checked as often as hourly, health scores, AI weekly reports, root-cause diagnosis, and guarded auto-remediation.",
        "hero_copy": "Catch the problem before your client does. | Your whole book on one screen | Know the moment a client's campaign starts dying.",
        "h1": [
          "Catch the problem before your client does."
        ],
        "h2": [
          "Your whole book on one screen",
          "Know the moment a client's campaign starts dying.",
          "Catch the mismatch no other tool sees.",
          "AI that does the writing, not the guessing",
          "Auto-remediation — on your rules, off by default",
          "Built to be trusted with your client book",
          "See it on your own clients. Live in 1 minute."
        ],
        "h3": [
          "High bounce rate",
          "Reply rate dropped",
          "Landing in spam",
          "Domain warming",
          "Blacklist detected",
          "Low lead supply",
          "Sending volume dropped",
          "Automation triggered"
        ],
        "ctas": [
          "Resources",
          "Log in",
          "Start for free",
          "Talk to the founder",
          "Subscribe",
          "Contact us"
        ],
        "prices": [],
        "form_fields": 1,
        "form_field_names": [
          "email"
        ],
        "video": {
          "count": 0,
          "native": 0,
          "providers": []
        }
      },
      "proof": [],
      "proof_position": {
        "in_header": false,
        "above_fold": false,
        "above_fold_text": null
      },
      "discount": {
        "present": false,
        "anchors": [],
        "percent_off": null
      },
      "subscription": {
        "detected": false,
        "interval": null
      },
      "free_items": [],
      "tactics": [
        "free_trial",
        "social_proof_logos"
      ],
      "tactics_evidence": {
        "review_wall": null,
        "comparison_table": null,
        "countdown_timer": null,
        "free_gift": null,
        "subscription_toggle": null,
        "faq_accordion": null,
        "trust_badges": null,
        "press_logos": null,
        "per_unit_price": null,
        "free_shipping": null,
        "free_trial": "Start for free",
        "no_credit_card": null,
        "social_proof_logos": "logo wall (5 distinct marks)",
        "usage_proof": null,
        "pricing_tiers": null,
        "demo_docs": null,
        "express_checkout": null
      },
      "ux_flags": {
        "contrast_fail": 0,
        "contrast_unknown": 0,
        "aa_pass_pct": null,
        "min_body_px": 11,
        "small_taps": 41,
        "h_overflow": false,
        "lang": true,
        "viewport": true,
        "h1_count": 1
      },
      "screenshots": {
        "hero": "https://api.uxxray.com/api/v1/teardown/coldops-io/screenshot/02-p2/hero.png",
        "full": "https://api.uxxray.com/api/v1/teardown/coldops-io/screenshot/02-p2/full.png"
      },
      "crops": [
        {
          "region": "primary_cta",
          "label": "Primary CTA",
          "url": "https://api.uxxray.com/api/v1/teardown/coldops-io/screenshot/02-p2/crops/primary_cta.png"
        }
      ]
    },
    {
      "n": 3,
      "id": "p3",
      "label": "Demo",
      "url": "https://coldops.io/demo",
      "reached": true,
      "copy": {
        "title": "Live demo — ColdOps · ColdOps",
        "meta_description": "Walk the real ColdOps dashboard on demo data: every client's deliverability health, the one thing to fix today, and the AI weekly update — no signup.",
        "hero_copy": "Good morning. | Northwind Logistics | Today's brief",
        "h1": [
          "Good morning."
        ],
        "h2": [
          "Northwind Logistics",
          "Today's brief",
          "Your clients"
        ],
        "h3": [],
        "ctas": [
          "View all clients",
          "All 5",
          "At risk 1",
          "Watch 2",
          "Healthy 2",
          "Start for free"
        ],
        "prices": [
          "$3,500",
          "$5,000",
          "$2,500",
          "$3,000",
          "$4,000"
        ],
        "form_fields": 0,
        "form_field_names": [],
        "video": {
          "count": 0,
          "native": 0,
          "providers": []
        }
      },
      "proof": [],
      "proof_position": {
        "in_header": false,
        "above_fold": false,
        "above_fold_text": null
      },
      "discount": {
        "present": false,
        "anchors": [],
        "percent_off": null
      },
      "subscription": {
        "detected": false,
        "interval": null
      },
      "free_items": [],
      "tactics": [
        "trust_badges",
        "free_trial"
      ],
      "tactics_evidence": {
        "review_wall": null,
        "comparison_table": null,
        "countdown_timer": null,
        "free_gift": null,
        "subscription_toggle": null,
        "faq_accordion": null,
        "trust_badges": "30-day",
        "press_logos": null,
        "per_unit_price": null,
        "free_shipping": null,
        "free_trial": "Start for free",
        "no_credit_card": null,
        "social_proof_logos": null,
        "usage_proof": null,
        "pricing_tiers": null,
        "demo_docs": null,
        "express_checkout": null
      },
      "ux_flags": {
        "contrast_fail": 0,
        "contrast_unknown": 0,
        "aa_pass_pct": null,
        "min_body_px": 10,
        "small_taps": 23,
        "h_overflow": false,
        "lang": true,
        "viewport": true,
        "h1_count": 1
      },
      "screenshots": {
        "hero": "https://api.uxxray.com/api/v1/teardown/coldops-io/screenshot/03-p3/hero.png",
        "full": "https://api.uxxray.com/api/v1/teardown/coldops-io/screenshot/03-p3/full.png"
      },
      "crops": [
        {
          "region": "primary_cta",
          "label": "Primary CTA",
          "url": "https://api.uxxray.com/api/v1/teardown/coldops-io/screenshot/03-p3/crops/primary_cta.png"
        },
        {
          "region": "proof",
          "label": "Proof placement",
          "url": "https://api.uxxray.com/api/v1/teardown/coldops-io/screenshot/03-p3/crops/proof.png"
        }
      ]
    },
    {
      "n": 4,
      "id": "p4",
      "label": "Compare",
      "url": "https://coldops.io/compare/peeker",
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