# Agent Brief. build in the style of colehaan.com

> Machine-extracted from a live on-demand funnel teardown (2026-11-04). 100% facts —
> measured tokens, detected patterns, harvested proof strings. No LLM interpretation.
> Measured from a 4-step funnel walk.
> Tokens: `tokens.json` / `tailwind.css`.

**Funnel:** Homepage / Lander → Collections → Products → Cart

## Palette (area-weighted from live CSS)
| Hex | Usage | Likely role |
|-----|------:|-------------|
| `#ffffff` | 73.6% | background |
| `#efefef` | 10.2% | background |
| `#ededeb` | 6.9% | background |
| `#000000` | 6.8% | support |
| `#f4f4f4` | 2.5% | background |
| `#d6d2c4` | 0% | support |
| `#777777` | 0% | support |

Curated roles: `accent=#ededeb` · `bg=#ffffff` · `surface=#efefef` · `text=#000000`

## Type
- Display: `Proxima Nova`
- Body: `Proxima Nova`
- Size scale (px): 8, 10, 11, 12, 13, 14, 16, 17, 18, 24, 28, 38
- Radius (px): 4, 14, 50, 70, 100, 9999

## Patterns detected (fact-based). 5/15
- **Anchor / strikethrough pricing**. A struck-through original price or an "X% off" claim.
- **On-page review wall**. An embedded wall of customer reviews.
- **Express wallets**. One-tap wallets (Shop Pay / PayPal / G Pay) offered.
- **Free shipping**. Free shipping / delivery surfaced in the funnel.
- **Proof above the fold**. Social proof rendered within the first viewport on at least one step. _(p3: 4.6
521 Reviews)_

## Proof language (harvested strings → templates)
- `Free shipping`. e.g. "Free shipping"
- `{N}% Off`. e.g. "25% Off", "20% Off"
- `{N} Reviews`. e.g. "521 Reviews"

## Funnel facts
- Depth reached: 4 step(s)
- Proof points: 4 across 4 step(s)
- Discount/anchor pricing: yes · Countdown: no · Subscription: no

## To reference
Use the measured palette + type tokens above as reference values, and the detected patterns as measured examples to inform your own design. Measured from a 4-step funnel walk.