{ "schema_version": "1.0", "generated_at": "2026-08-26T00:50:11.068Z", "slug": "craigslist-org", "domain": "craigslist.org", "funnel_type": "content", "crawler": { "id": "roentgen", "name": "Roentgen", "kind": "surface", "version": "1.13", "label": "Roentgen 1.13", "status": "live", "tagline": "Surface funnel x-ray", "xrays": "A funnel from lander to checkout — the pages a visitor actually walks.", "produces": "A scored, evidence-backed teardown: design tokens, proof language, and the exact conversion tactics each page runs — every fact carrying its on-page evidence.", "destination": "/ux-report/", "changelog": [ { "version": "1.13", "date": "2026-08-01", "summary": "UX depth: three new deterministic check groups. WEIGHT (page weight, render-blocking count, oversized images, largest-paint element IDENTITY) - transferSize is 0 for cross-origin resources without Timing-Allow-Origin, so the total is reported as a floor (\"at least X MB across N measurable resources\") and never asserted. STRUCTURE (landmark regions, keyboard reachability). FORMS (input-type correctness, autocomplete presence, validation attributes PRESENT). DELIBERATELY NOT ADDED: LCP and TTFB timing - measured 99% and 198% spread across three identical runs on one machine (corgi.insure, neon.com), which is network noise rather than a fact; CLS - the crawler dismisses overlays and lazy-scrolls BEFORE measurement and a datacenter connection is too fast to shift, so it would systematically award false passes; focus visibility - cannot be measured deterministically from a serialized page.evaluate (the :focus-visible heuristic depends on prior input, which the overlay-dismiss click has already supplied) and it false-accuses frameworks that render the indicator on a child element. Keyboard reachability ships as verdict note, never needs_work, because addEventListener handlers are invisible to the DOM. Absence of validation attributes is never reported, because JS-driven validation is unprovable from the DOM. Display-only, zero scoring drift; affects future crawls only, existing scores frozen." }, { "version": "1.12", "date": "2026-08-01", "summary": "Funnel discovery reaches the funnel. Three separate failures fixed: (1) every CONV/MID token was anchored to the START of a path segment, so hyphen-prefixed conversion paths were invisible — corgi.insure links /instant-quote from its own homepage and we never followed it; (2) no B2B/consultative vocabulary, so talk-to-sales / book-a-call / get-advisor / request-a-quote walked past the money step, scoring every broker, agency and enterprise SaaS off a 1-page capture; (3) SKIP contained a bare `contact` token and \\b treats the hyphen as a word boundary, so /contact-sales — the B2B conversion — was ACTIVELY DISCARDED (neon.com sat on /hub/lowest twice at 20/Sparse partly because of it). `apply` was deliberately NOT added: on much of the web /apply is a job application and the deep-walk fills forms while read-back verification is still open (SIEVERT-BUG.md). discoverFunnelLinks now also RECORDS `discovery:{links_seen,candidates,matched}` on the entry step, so candidates>0 with matched===0 is a measured discovery miss rather than an ambiguous depth-1 row. Affects future crawls only; existing scores are frozen and unchanged." }, { "version": "1.11", "date": "2026-08-01", "summary": "CLI/Worker parity repair on the trusted-by logo wall. The 2026-07-17 audit fix requiring ≥3 DISTINCT logo alt-texts (so a repeated-icon grid isn't counted as a logo wall) landed in the Worker extractor but was never ported to the CLI, which kept counting duplicates. For ~2 weeks the two engines could disagree on a SCORED tactic, so the same site could score differently depending on which one crawled it. The CLI now matches the Worker. Corpus rows recrawled after this may lose a trusted_by_logos that was never real; the Worker's behaviour is unchanged." }, { "version": "1.10", "date": "2026-07-29", "summary": "Element-level tactic rects: the walk now records each conversion element (strikethrough/anchor price, rating, money-back guarantee, scarcity, no-credit-card, countdown) as page-fraction coordinates on the SAME crawl as the full-page screenshot, so the Element Library can crop the exact on-page pixels. A media gate drops any candidate sitting over a photo/background-image (kept honest: a rect we can't cleanly show is dropped, never guessed). Additive — display-only, zero scoring drift; Worker + CLI parity." }, { "version": "1.9", "date": "2026-07-28", "summary": "Overlay auto-dismiss before capture: the Worker now clears cookie/consent + newsletter popups (main doc + every subframe, catching iframe Klaviyo/Attentive modals) that previously froze in screenshots — parity with the CLI. Goto-only, never after an in-funnel click." }, { "version": "1.8", "date": "2026-07-24", "summary": "Price extraction reads currency-code suffixes (\"25.99 USD\"), not just leading symbols — parity across the Worker + CLI extractors." }, { "version": "1.7", "date": "2026-07-23", "summary": "scarcity_stock + press_features detectors (display-only, zero scoring drift)." }, { "version": "1.6", "date": "2026-07-21", "summary": "Multi-funnel discovery: sibling product funnels walked as coexisting siblings (flag-gated)." }, { "version": "1.5", "date": "2026-07-20", "summary": "Auto-walk discovers review/affiliate funnels one click past an editorial homepage." }, { "version": "1.4", "date": "2026-07-17", "summary": "Detection-shape gaps: words-based comparison tables, engine-metric usage proof, docs/demo links." }, { "version": "1.3", "date": "2026-07-17", "summary": "Funnel identity (funnel_sig): different answer-paths coexist as sibling funnels; primary = deepest." }, { "version": "1.2", "date": "2026-07-17", "summary": "Scoring-precision audit: guarantee shapes, store-URL weights, free-trial, per-unit price." }, { "version": "1.1", "date": "2026-07-16", "summary": "Per-step DOM snapshots + skeletons, video/embed signal, broader SaaS proof vocabulary." }, { "version": "1.0", "date": "2026-07-15", "summary": "Baseline: funnel walk, tactic detectors, funnel-type-aware scoring, UX signals, section crops." } ] }, "provenance": { "facts": "measured", "design_tokens": "measured", "proof_language": "measured", "ux": "measured", "steps": "measured", "screenshots": "measured", "favicon": "measured", "score": "derived_deterministic", "agent_brief": "rendered_summary", "playbooks": "derived_deterministic" }, "score": { "source_type": "derived_deterministic", "score": 0, "band": "Sparse", "stars": 1, "categories": [ { "id": "offer", "label": "Offer clarity", "pts": 0, "cap": 0 }, { "id": "action", "label": "Action path", "pts": 0, "cap": 7 }, { "id": "trust", "label": "Trust & proof", "pts": 0, "cap": 0 }, { "id": "friction", "label": "Friction reduction", "pts": 0, "cap": 6 }, { "id": "value", "label": "Value reinforcement", "pts": 0, "cap": 7 }, { "id": "urgency", "label": "Risk reversal & urgency", "pts": 0, "cap": 0 } ] }, "percentile": { "corpus_n": 525, "beats_pct": 0, "depth_class": "entry_page", "cohort": { "type": "content", "n": 168, "beats_pct": 0 } }, "devices_available": [ "desktop", "mobile" ], "funnels": [ { "device": "desktop", "funnel_sig": "home", "score": 0, "band": "Sparse", "funnel_depth": 1, "captured_at": "2026-08-01", "crawler": "Roentgen 1.13" }, { "device": "mobile", "funnel_sig": "home", "score": 0, "band": "Sparse", "funnel_depth": 1, "captured_at": "2026-08-01", "crawler": "Roentgen 1.13" } ], "timeline": [ { "score": 0, "band": "Sparse", "date": "2026-08-01" } ], "facts": { "source_type": "measured", "profile": { "funnel_type": "content", "score": { "score": 0, "band": "Sparse", "stars": 1, "categories": [ { "id": "offer", "label": "Offer clarity", "pts": 0, "cap": 0 }, { "id": "action", "label": "Action path", "pts": 0, "cap": 7 }, { "id": "trust", "label": "Trust & proof", "pts": 0, "cap": 0 }, { "id": "friction", "label": "Friction reduction", "pts": 0, "cap": 6 }, { "id": "value", "label": "Value reinforcement", "pts": 0, "cap": 7 }, { "id": "urgency", "label": "Risk reversal & urgency", "pts": 0, "cap": 0 } ] }, "funnel_depth": 1, "proof_points": 0, "proof_steps": 0, "components_present": 0, "free_gifts": 0, "discount_present": false, "has_countdown": false, "subscription_detected": false, "checkout_form_fields": 0, "price_continuity": { "continuous": false, "shared": [] }, "tactics_detected": 0, "tactics_total": 5, "checkout_reached": null }, "patterns": [ { "id": "comparison_table", "label": "Us-vs-them comparison", "category": "objection", "present": false, "count": 0, "evidence": [] }, { "id": "faq_objection", "label": "FAQ / objection handling", "category": "objection", "present": false, "count": 0, "evidence": [] }, { "id": "press_features", "label": "Press / \"as seen in\"", "category": "proof", "present": false, "count": 0, "evidence": [] }, { "id": "proof_above_fold", "label": "Proof above the fold", "category": "proof", "present": false, "count": 0, "evidence": [] }, { "id": "scarcity_stock", "label": "Scarcity / urgency copy", "category": "urgency", "present": false, "count": 0, "evidence": [] } ] }, "design_tokens": { "source_type": "measured", "summary": { "roles": { "primary": "#eeeeee", "accent": "#eeeeee", "bg": "#eeeeee", "surface": "#ffffff", "text": "#0000ee" }, "font": { "display": null, "body": "Open Sans", "families": [ { "family": "Open Sans", "chars": 2797 }, { "family": "Times New Roman", "chars": 24 } ] }, "type_scale": [ 10, 13, 14, 15, 16, 19, 22, 32 ], "weights": [ 400, 700 ], "base_size": 14, "min_size": 10, "radius_scale": [ 4, 5 ], "palette": [ { "hex": "#eeeeee", "usage_pct": 91.6, "lum": 0.93, "chroma": 0 }, { "hex": "#ffffff", "usage_pct": 6.6, "lum": 1, "chroma": 0 }, { "hex": "#dddddd", "usage_pct": 1.6, "lum": 0.87, "chroma": 0 }, { "hex": "#ffffcc", "usage_pct": 0.1, "lum": 0.99, "chroma": 0.2 } ] } }, "proof_language": [], "ux": { "summary": { "flags": 2, "unknown": 0, "posture": "Minor", "checks_total": 9 }, "checks": [ { "group": "contrast", "label": "Text contrast (WCAG AA)", "verdict": "good", "fact": "98% of measurable text passes WCAG AA.", "id": "contrast:text-contrast-wcag-aa" }, { "group": "mobile", "label": "Mobile viewport", "verdict": "good", "fact": "Responsive viewport meta is present.", "id": "mobile:mobile-viewport" }, { "group": "type", "label": "Body text size", "verdict": "needs_work", "fact": "Smallest body text is 10px (base ~16px). below the ~16px readable floor.", "fix": "Keep body copy ≥15-16px; reserve sub-13px for fine print only.", "id": "type:body-text-size" }, { "group": "a11y", "label": "Language declared", "verdict": "needs_work", "fact": "No html[lang] attribute. screen readers can’t pick the right voice.", "fix": "Add lang=\"en\" (or the page’s language) to .", "id": "a11y:language-declared" }, { "group": "a11y", "label": "Form labels", "verdict": "note", "fact": "1 form field relies on placeholder text as the only label.", "fix": "Back placeholders with a real