# Agent Brief. build in the style of craqly.com

> Machine-extracted from a live on-demand funnel teardown (2026-08-09). 100% facts —
> measured tokens, detected patterns, harvested proof strings. No LLM interpretation.
> Measured from a 4-step funnel walk.
> Tokens: `tokens.json` / `tailwind.css`.

**Funnel:** Homepage / Lander → Features → Pricing → Products

## Palette (area-weighted from live CSS)
| Hex | Usage | Likely role |
|-----|------:|-------------|
| `#ffffff` | 71.2% | background |
| `#111827` | 10.9% | support |
| `#3268df` | 6.2% | accent/brand |
| `#f7f9fc` | 5.5% | background |
| `#f9fafb` | 1.8% | background |
| `#232323` | 1.1% | support |
| `#161927` | 1% | support |
| `#1f2937` | 0.8% | support |

Curated roles: `primary=#3268df` · `accent=#3268df` · `bg=#ffffff` · `surface=#f7f9fc` · `text=#111827`

## Type
- Display: `ui-serif`
- Body: `ui-sans-serif`
- Size scale (px): 9, 10, 11, 12, 13, 14, 15, 18, 20, 24, 48, 60
- Radius (px): 2, 4, 8, 10, 12, 9999

## Patterns detected (fact-based). 4/11
- **FAQ / objection handling**. An accordion / FAQ block answering objections. _(home: Frequently asked questions; p4: Frequently asked questions)_
- **Free trial / freemium**. A free trial, free tier, or "no credit card" entry offer. _(home: free plan; p2: free credits; pricing: Get Started Free)_
- **Trusted-by logo wall**. Customer/company logos or a "trusted by / used by" claim. _(home: logo wall (12 distinct marks); p2: logo wall (11 distinct marks); pricing: logo wall (11 distinct marks))_
- **Press / "as seen in"**. Media logos or an "as seen in / featured in" claim borrowing publication credibility. _(home: press: Craqly is featured on Wired Business, Craqly is featured on Wired Business; p2: press: Craqly is featured on Wired Business, Craqly is featured on Wired Business; pricing: press: Craqly is featured on Wired Business, Craqly is featured on Wired Business)_

## Proof language (harvested strings → templates)
- `SAVE {N}%`. e.g. "SAVE 20%"

## Funnel facts
- Depth reached: 4 step(s)
- Proof points: 1 across 1 step(s)
- Discount/anchor pricing: yes · Countdown: yes · Subscription: no

## To replicate
Match the palette + type tokens above and deploy the detected patterns. Measured from a 4-step funnel walk.