# Agent Brief. build in the style of crowdcow.com

> Machine-extracted from a live on-demand funnel teardown (2026-07-21). 100% facts —
> measured tokens, detected patterns, harvested proof strings. No LLM interpretation.
> Single-page capture (MVP): homepage/landing page only, no funnel walk.
> Tokens: `tokens.json` / `tailwind.css`.

**Category (label):** —
**Funnel:** Homepage / Lander → Collections → Deals → Shop

## Palette (area-weighted from live CSS)
| Hex | Usage | Likely role |
|-----|------:|-------------|
| `#f4f3ef` | 44% | background |
| `#ffffff` | 25.8% | background |
| `#000000` | 16% | support |
| `#131313` | 8.5% | support |
| `#efece8` | 4.5% | background |
| `#450002` | 0.8% | support |
| `#bbc9db` | 0.3% | support |
| `#bbcb9f` | 0.1% | support |

Curated roles: `primary=#efece8` · `accent=#efece8` · `bg=#f4f3ef` · `surface=#ffffff` · `text=#131313`

## Type
- Display: `Header`
- Body: `Header`
- Size scale (px): 12, 14, 16, 18, 24, 48, 90
- Radius (px): 2, 4, 20, 999, 33554400

## Patterns detected (fact-based). 5/13
- **Proof at every step**. Social proof (reviews / ratings / counts) present across most funnel steps. _(home: 4.3 out of 5; p2: 4.5 out of 5; p3: 4.5 out of 5)_
- **Anchor / strikethrough pricing**. A struck-through original price or an "X% off" claim. _(home: $14.99 / 20% OFF; p2: $336.59 / $167.96 / $37.99 / $14.99 / $50.76 / $149.95 / 27% OFF; p3: $29.99 / $14.99 / $195.87 / $154.85 / $149.95 / $199.25 / 20% OFF)_
- **Free shipping**. Free shipping / delivery surfaced in the funnel. _(home: Free shipping; p2: FREE Shipping; p3: FREE Shipping)_
- **FAQ / objection handling**. An accordion / FAQ block answering objections. _(p4: FAQ Your Questions Answered Is ribeye a good cut of steak? Is sirloin or ribeye better? Is)_
- **Proof above the fold**. Social proof rendered within the first viewport on at least one step. _(p4: 4.5
(725)
Rating of 4.5 out of 5 stars)_

## Proof language (harvested strings → templates)
- `{X} out of 5`. e.g. "4.3 out of 5", "4.5 out of 5"
- `Free shipping`. e.g. "Free shipping"
- `{N}% OFF`. e.g. "20% OFF", "27% OFF"

## Funnel facts
- Depth reached: 4 step(s) (single-page MVP capture)
- Proof points: 5 across 4 step(s)
- Discount/anchor pricing: yes · Countdown: no · Subscription: yes

## To replicate
Match the palette + type tokens above and deploy the detected patterns. This is a single-page capture. no cart/checkout tactics were evaluated.