# Agent Brief. build in the style of crowdcow.com

> Machine-extracted from a live on-demand funnel teardown (2026-09-23). 100% facts —
> measured tokens, detected patterns, harvested proof strings. No LLM interpretation.
> Measured from a 4-step funnel walk.
> Tokens: `tokens.json` / `tailwind.css`.

**Funnel:** Homepage / Lander → Collections → Deals → Shop

## Palette (area-weighted from live CSS)
| Hex | Usage | Likely role |
|-----|------:|-------------|
| `#ffffff` | 43.8% | background |
| `#000000` | 27.9% | support |
| `#f4f3ef` | 25.5% | background |
| `#450002` | 1.6% | support |
| `#131313` | 1.2% | support |

Curated roles: `accent=#450002` · `bg=#ffffff` · `surface=#f4f3ef` · `text=#131313`

## Type
- Display: `Header`
- Body: `Header`
- Size scale (px): 12, 14, 16, 18, 24, 48, 90
- Radius (px): 2, 4, 999, 33554400

## Patterns detected (fact-based). 4/15
- **Anchor / strikethrough pricing**. A struck-through original price or an "X% off" claim. _(p2: $346.75 / $155.33 / $253.10 / $24.49 / $27.46 / $14.99 / 27% OFF; p3: $27.46 / $26.95 / $52.94 / $14.99 / $22.82 / $24.49 / 25% OFF; p4: $52.94 / $29.98 / $38.97 / $149.95 / 20% OFF)_
- **Free shipping**. Free shipping / delivery surfaced in the funnel. _(home: Free shipping; p3: FREE Shipping; p4: Free Shipping)_
- **FAQ / objection handling**. An accordion / FAQ block answering objections. _(p4: FAQ Your Questions Answered Is ribeye a good cut of steak? Is sirloin or ribeye better? Is)_
- **Scarcity / urgency copy**. Scarcity or time-pressure copy ("only N left", "selling fast", "limited time") creating urgency without a live countdown timer. _(home: LIMITED TIME)_

## Proof language (harvested strings → templates)
- `Free shipping`. e.g. "Free shipping"
- `LIMITED TIME`. e.g. "LIMITED TIME"
- `{N}% OFF`. e.g. "27% OFF", "25% OFF"

## Funnel facts
- Depth reached: 4 step(s)
- Proof points: 5 across 4 step(s)
- Discount/anchor pricing: yes · Countdown: no · Subscription: yes

## To replicate
Match the palette + type tokens above and deploy the detected patterns. Measured from a 4-step funnel walk.