{
  "schema_version": "1.0",
  "generated_at": "2026-07-11T00:03:01.925Z",
  "slug": "cursor",
  "domain": "cursor.com",
  "funnel_type": "saas",
  "provenance": {
    "facts": "measured",
    "design_tokens": "measured",
    "proof_language": "measured",
    "steps": "measured",
    "screenshots": "measured",
    "favicon": "measured",
    "score": "derived_deterministic",
    "agent_brief": "rendered_summary"
  },
  "score": {
    "source_type": "derived_deterministic",
    "score": 55,
    "band": "Thin",
    "stars": 2,
    "categories": [
      {
        "id": "offer",
        "label": "Offer clarity",
        "pts": 8,
        "cap": 8
      },
      {
        "id": "action",
        "label": "Action path",
        "pts": 18,
        "cap": 20
      },
      {
        "id": "trust",
        "label": "Trust & proof",
        "pts": 6,
        "cap": 11
      },
      {
        "id": "friction",
        "label": "Friction reduction",
        "pts": 10,
        "cap": 10
      },
      {
        "id": "value",
        "label": "Value reinforcement",
        "pts": 0,
        "cap": 10
      },
      {
        "id": "urgency",
        "label": "Risk reversal & urgency",
        "pts": 0,
        "cap": 0
      }
    ]
  },
  "devices_available": [
    "desktop",
    "mobile"
  ],
  "facts": {
    "source_type": "measured",
    "profile": {
      "funnel_type": "saas",
      "score": {
        "score": 70,
        "band": "Partial",
        "stars": 3,
        "categories": [
          {
            "id": "offer",
            "label": "Offer clarity",
            "pts": 8,
            "cap": 8
          },
          {
            "id": "action",
            "label": "Action path",
            "pts": 18,
            "cap": 20
          },
          {
            "id": "trust",
            "label": "Trust & proof",
            "pts": 6,
            "cap": 11
          },
          {
            "id": "friction",
            "label": "Friction reduction",
            "pts": 10,
            "cap": 10
          },
          {
            "id": "value",
            "label": "Value reinforcement",
            "pts": 0,
            "cap": 10
          },
          {
            "id": "urgency",
            "label": "Risk reversal & urgency",
            "pts": 0,
            "cap": 0
          }
        ]
      },
      "funnel_depth": 2,
      "proof_points": 0,
      "proof_steps": 0,
      "components_present": 8,
      "free_gifts": 0,
      "discount_present": false,
      "has_countdown": false,
      "subscription_detected": false,
      "checkout_form_fields": 0,
      "price_continuity": {
        "continuous": false,
        "shared": []
      },
      "tactics_detected": 6,
      "tactics_total": 9,
      "checkout_reached": null
    },
    "patterns": [
      {
        "id": "comparison_table",
        "label": "Us-vs-them comparison",
        "category": "objection",
        "present": false,
        "count": 0,
        "evidence": []
      },
      {
        "id": "demo_docs",
        "label": "Demo / docs entry",
        "category": "checkout",
        "present": true,
        "count": 1,
        "evidence": [
          "home: Request a demo"
        ]
      },
      {
        "id": "faq_objection",
        "label": "FAQ / objection handling",
        "category": "objection",
        "present": true,
        "count": 1,
        "evidence": [
          "p2: Questions & Answers"
        ]
      },
      {
        "id": "free_trial",
        "label": "Free trial / freemium",
        "category": "offer",
        "present": true,
        "count": 1,
        "evidence": [
          "p2: No credit card required"
        ]
      },
      {
        "id": "lead_form",
        "label": "Lead-capture form",
        "category": "checkout",
        "present": false,
        "count": 0,
        "evidence": []
      },
      {
        "id": "pricing_tiers",
        "label": "Pricing tiers",
        "category": "offer",
        "present": true,
        "count": 1,
        "evidence": [
          "p2: free, $20/mo, $40/user"
        ]
      },
      {
        "id": "proof_above_fold",
        "label": "Proof above the fold",
        "category": "proof",
        "present": true,
        "count": 1,
        "evidence": [
          "home: proof in first viewport"
        ]
      },
      {
        "id": "trusted_by_logos",
        "label": "Trusted-by logo wall",
        "category": "proof",
        "present": true,
        "count": 1,
        "evidence": [
          "home: trusted by"
        ]
      },
      {
        "id": "usage_proof",
        "label": "Usage / adoption proof",
        "category": "proof",
        "present": false,
        "count": 0,
        "evidence": []
      }
    ]
  },
  "design_tokens": {
    "source_type": "measured",
    "summary": {
      "roles": {
        "primary": "#d9d5cf",
        "accent": "#d9d5cf",
        "bg": "#f7f7f4",
        "surface": "#f2f1ed",
        "text": "#26251e"
      },
      "font": {
        "display": "CursorGothic",
        "body": "EB Garamond"
      },
      "radius_scale": [
        2,
        3,
        4,
        8,
        10
      ]
    }
  },
  "proof_language": [],
  "steps": [
    {
      "n": 1,
      "id": "home",
      "label": "Homepage / Lander",
      "url": "https://cursor.com/",
      "reached": true,
      "copy": {
        "title": "Cursor: AI coding agent",
        "hero_copy": "Cursor is your coding agent for building ambitious software. | Trusted every day by teams that build world-class software | Mission Control Interface",
        "h1": [
          "Cursor is your coding agent for building ambitious software."
        ],
        "h2": [
          "Trusted every day by teams that build world-class software",
          "Mission Control Interface",
          "Trigger",
          "View Behavior",
          "#feature-realtime-sync",
          "The new way to build software.",
          "Stay on the frontier",
          "Changelog"
        ],
        "ctas": [
          "Skip to content",
          "↓",
          "Contact sales",
          "Download",
          "Download for macOS ⤓",
          "Request a demo →",
          "Get Cursor",
          "Analyze Tab vs Agent Usage Patterns Fetching data",
          "Plan Mission Control Generating plan",
          "PyTorch MNIST Experiments 10m PyTorch MNIST Experiments",
          "Bioinformatics Tools 45m +135 -21 · Bioinformatics Tools",
          "See projects"
        ],
        "prices": [],
        "form_fields": 3
      },
      "proof": [],
      "tactics": [
        "review_wall",
        "social_proof_logos",
        "demo_docs"
      ],
      "screenshots": {
        "hero": "https://uxxray.com/reports/cursor.com/2026-07-10/desktop/01-home/hero.png",
        "full": "https://uxxray.com/reports/cursor.com/2026-07-10/desktop/01-home/full.png"
      },
      "crops": []
    },
    {
      "n": 2,
      "id": "p2",
      "label": "Pricing",
      "url": "https://cursor.com/pricing",
      "reached": true,
      "copy": {
        "title": "Cursor · Pricing",
        "hero_copy": "Pricing | Trusted every day by teams that build world-class software. | Questions & Answers",
        "h1": [
          "Pricing"
        ],
        "h2": [
          "Trusted every day by teams that build world-class software.",
          "Questions & Answers",
          "Get started with Cursor."
        ],
        "ctas": [
          "Skip to content",
          "↓",
          "Contact sales",
          "Download",
          "Get Pro",
          "Get Teams",
          "What is the right plan for me? ↓",
          "What are my payment options? ↓",
          "How does usage-based pricing work? ↓",
          "How does Cursor use my data? ↓",
          "Can I buy Cursor from a reseller or third party? ↓",
          "Where can I ask more questions? ↓"
        ],
        "prices": [
          "$20",
          "$40"
        ],
        "form_fields": 7
      },
      "proof": [],
      "tactics": [
        "subscription_toggle",
        "faq_accordion",
        "trust_badges",
        "no_credit_card",
        "pricing_tiers"
      ],
      "screenshots": {
        "hero": "https://uxxray.com/reports/cursor.com/2026-07-10/desktop/02-p2/hero.png",
        "full": "https://uxxray.com/reports/cursor.com/2026-07-10/desktop/02-p2/full.png"
      },
      "crops": []
    }
  ],
  "favicon_url": "https://api.uxxray.com/api/v1/teardown/cursor/favicon",
  "agent_brief": {
    "source_type": "rendered_summary",
    "note": "generated only from measured facts — see facts.patterns[].evidence",
    "markdown": "# Funnel Teardown — cursor.com\n\n> An evidence-based read of cursor.com's live conversion funnel, captured 2026-07-10.\n> Every claim is measured from the page; each detected tactic carries the exact\n> on-page string it fired on. Deterministic extraction — no LLM opinion. Read this\n> to understand WHY this funnel converts (or leaks) — the persuasion principles it\n> uses and the ones it's missing. It is a report to learn from, not a template to clone.\n\n**Funnel type:** saas\n**Evidence Coverage Score:** 70/100 (Partial)\n**Path captured:** Homepage / Lander → Pricing\n\n## Scorecard — where the points come from\n| Category | Earned |\n|----------|-------:|\n| Offer clarity | 8 / 8 |\n| Action path | 18 / 20 |\n| Trust & proof | 6 / 11 |\n| Friction reduction | 10 / 10 |\n| Value reinforcement | 0 / 10 |\n| Risk reversal & urgency | 0 / 0 |\n\n## What's working — tactics in play, with proof\nEach is a persuasion mechanism the funnel actually deploys; the quoted string is the on-page evidence.\n- **FAQ / objection handling** — An accordion / FAQ block answering objections.  \n  _Proof:_ `p2: Questions & Answers`\n- **Proof above the fold** — Social proof rendered within the first viewport on at least one step.  \n  _Proof:_ `home: proof in first viewport`\n- **Free trial / freemium** — A free trial, free tier, or \"no credit card\" entry offer.  \n  _Proof:_ `p2: No credit card required`\n- **Trusted-by logo wall** — Customer/company logos or a \"trusted by / used by\" claim.  \n  _Proof:_ `home: trusted by`\n- **Pricing tiers** — Named plan tiers with per-month / per-seat pricing.  \n  _Proof:_ `p2: free, $20/mo, $40/user`\n- **Demo / docs entry** — A \"book a demo\" or documentation / API entry point.  \n  _Proof:_ `home: Request a demo`\n\n## What's missing — gaps for a saas funnel\nConversion tactics that apply to this funnel type but weren't found — the openings a competitor could exploit:\n- **Us-vs-them comparison** — not detected. A comparison table framing the brand against alternatives.\n- **Usage / adoption proof** — not detected. A count of developers / teams / companies / stars using the product.\n- **Lead-capture form** — not detected. An on-page form collecting contact details (email / name / phone) outside a checkout.\n\n## Proof language observed\nThe exact phrasing this funnel uses to build credibility — study the *mechanism* (specific numbers, named counts, guarantees), not the wording:\n- _(none extracted)_\n\n## Measured design signals (facts, not a style to copy)\n- Palette, area-weighted from live CSS:\n\n| Hex | Usage | Likely role |\n|-----|------:|-------------|\n| `#f7f7f4` | 50.8% | background |\n| `#f2f1ed` | 45.6% | background |\n| `#d9d5cf` | 1.1% | support |\n| `#b6b9be` | 1.1% | support |\n| `#e6e5e0` | 0.8% | background |\n| `#ebeae5` | 0.3% | background |\n| `#26251e` | 0.2% | support |\n| `#e1e0db` | 0% | background |\n\n- Type: display `CursorGothic`, body `EB Garamond` · size scale (px): 6, 10, 11, 12, 13, 14, 16, 17, 18, 19, 20, 22 · radius (px): 2, 3, 4, 8, 10\n\n## Funnel facts\n- Depth reached: 2 steps\n- Proof points: 0 across 0 steps\n- Free-gift line items (max on a step): 0\n- Discount/anchor pricing: no · Countdown: no · Subscription: no\n- Price continuity lander→checkout: not detected\n\n---\n_Full machine data: `tokens.json`, and the JSON bundle at api.uxxray.com. The value here is the analysis of a real competitor's funnel — what it does, what it doesn't, and the evidence for each._\n"
  },
  "_links": {
    "self": "https://api.uxxray.com/api/v1/teardown/cursor/bundle",
    "html": "https://uxxray.com/ux-report/cursor",
    "brief": "https://api.uxxray.com/api/v1/teardown/cursor/brief",
    "tokens_json": "https://api.uxxray.com/api/v1/teardown/cursor/tokens?format=json",
    "tokens_w3c": "https://api.uxxray.com/api/v1/teardown/cursor/tokens?format=w3c",
    "tailwind": "https://api.uxxray.com/api/v1/teardown/cursor/tokens?format=tailwind",
    "css": "https://api.uxxray.com/api/v1/teardown/cursor/tokens?format=css",
    "openapi": "https://api.uxxray.com/api/v1/openapi.json",
    "mcp": "https://api.uxxray.com (MCP)"
  },
  "devices": {
    "desktop": {
      "score": {
        "score": 55,
        "band": "Thin",
        "stars": 2
      },
      "steps": [
        {
          "n": 1,
          "id": "home",
          "label": "Homepage / Lander",
          "url": "https://cursor.com/",
          "reached": true,
          "copy": {
            "title": "Cursor: AI coding agent",
            "hero_copy": "Cursor is your coding agent for building ambitious software. | Trusted every day by teams that build world-class software | Mission Control Interface",
            "h1": [
              "Cursor is your coding agent for building ambitious software."
            ],
            "h2": [
              "Trusted every day by teams that build world-class software",
              "Mission Control Interface",
              "Trigger",
              "View Behavior",
              "#feature-realtime-sync",
              "The new way to build software.",
              "Stay on the frontier",
              "Changelog"
            ],
            "ctas": [
              "Skip to content",
              "↓",
              "Contact sales",
              "Download",
              "Download for macOS ⤓",
              "Request a demo →",
              "Get Cursor",
              "Analyze Tab vs Agent Usage Patterns Fetching data",
              "Plan Mission Control Generating plan",
              "PyTorch MNIST Experiments 10m PyTorch MNIST Experiments",
              "Bioinformatics Tools 45m +135 -21 · Bioinformatics Tools",
              "See projects"
            ],
            "prices": [],
            "form_fields": 3
          },
          "proof": [],
          "tactics": [
            "review_wall",
            "social_proof_logos",
            "demo_docs"
          ],
          "screenshots": {
            "hero": "https://uxxray.com/reports/cursor.com/2026-07-10/desktop/01-home/hero.png",
            "full": "https://uxxray.com/reports/cursor.com/2026-07-10/desktop/01-home/full.png"
          },
          "crops": []
        },
        {
          "n": 2,
          "id": "p2",
          "label": "Pricing",
          "url": "https://cursor.com/pricing",
          "reached": true,
          "copy": {
            "title": "Cursor · Pricing",
            "hero_copy": "Pricing | Trusted every day by teams that build world-class software. | Questions & Answers",
            "h1": [
              "Pricing"
            ],
            "h2": [
              "Trusted every day by teams that build world-class software.",
              "Questions & Answers",
              "Get started with Cursor."
            ],
            "ctas": [
              "Skip to content",
              "↓",
              "Contact sales",
              "Download",
              "Get Pro",
              "Get Teams",
              "What is the right plan for me? ↓",
              "What are my payment options? ↓",
              "How does usage-based pricing work? ↓",
              "How does Cursor use my data? ↓",
              "Can I buy Cursor from a reseller or third party? ↓",
              "Where can I ask more questions? ↓"
            ],
            "prices": [
              "$20",
              "$40"
            ],
            "form_fields": 7
          },
          "proof": [],
          "tactics": [
            "subscription_toggle",
            "faq_accordion",
            "trust_badges",
            "no_credit_card",
            "pricing_tiers"
          ],
          "screenshots": {
            "hero": "https://uxxray.com/reports/cursor.com/2026-07-10/desktop/02-p2/hero.png",
            "full": "https://uxxray.com/reports/cursor.com/2026-07-10/desktop/02-p2/full.png"
          },
          "crops": []
        }
      ]
    },
    "mobile": {
      "score": {
        "score": 55,
        "band": "Thin",
        "stars": 2
      },
      "steps": [
        {
          "n": 1,
          "id": "home",
          "label": "Homepage / Lander",
          "url": "https://cursor.com/",
          "reached": true,
          "copy": {
            "title": "Cursor: AI coding agent",
            "hero_copy": "Cursor is your coding agent for building ambitious software. | Trusted every day by teams that build world-class software | Mission Control Interface",
            "h1": [
              "Cursor is your coding agent for building ambitious software."
            ],
            "h2": [
              "Trusted every day by teams that build world-class software",
              "Mission Control Interface",
              "Trigger",
              "View Behavior",
              "#feature-realtime-sync",
              "The new way to build software.",
              "Stay on the frontier",
              "Changelog"
            ],
            "ctas": [
              "Skip to content",
              "Product →",
              "Resources →",
              "Get started →",
              "Analyze Tab vs Agent Usage Patterns Fetching data",
              "Plan Mission Control Generating plan",
              "PyTorch MNIST Experiments 10m PyTorch MNIST Experiments",
              "Bioinformatics Tools 45m +135 -21 · Bioinformatics Tools",
              "See projects",
              "Agent",
              "Composer 2.5",
              "feature-prd.md"
            ],
            "prices": [],
            "form_fields": 3
          },
          "proof": [],
          "tactics": [
            "review_wall",
            "social_proof_logos"
          ],
          "screenshots": {
            "hero": "https://uxxray.com/reports/cursor.com/2026-07-10/mobile/01-home/hero.png",
            "full": "https://uxxray.com/reports/cursor.com/2026-07-10/mobile/01-home/full.png"
          },
          "crops": [
            {
              "region": "primary_cta",
              "label": "Primary CTA",
              "url": "https://uxxray.com/reports/cursor.com/2026-07-10/mobile/01-home/crops/primary_cta.png"
            }
          ]
        },
        {
          "n": 2,
          "id": "p2",
          "label": "Pricing",
          "url": "https://cursor.com/pricing",
          "reached": false,
          "copy": {
            "title": "Vercel Security Checkpoint",
            "hero_copy": "",
            "h1": [],
            "h2": [],
            "ctas": [],
            "prices": [],
            "form_fields": 0
          },
          "proof": [],
          "tactics": [],
          "screenshots": {
            "hero": "https://uxxray.com/reports/cursor.com/2026-07-10/mobile/02-p2/hero.png",
            "full": "https://uxxray.com/reports/cursor.com/2026-07-10/mobile/02-p2/full.png"
          },
          "crops": []
        }
      ]
    }
  }
}