# Agent Brief. build in the style of dearvarsity.com

> Machine-extracted from a live on-demand funnel teardown (2026-08-28). 100% facts —
> measured tokens, detected patterns, harvested proof strings. No LLM interpretation.
> Measured from a 4-step funnel walk.
> Tokens: `tokens.json` / `tailwind.css`.

**Funnel:** Homepage / Lander → Product Category → Shop → Product

## Palette (area-weighted from live CSS)
| Hex | Usage | Likely role |
|-----|------:|-------------|
| `#ffffff` | 50.5% | background |
| `#f6f6f4` | 13.1% | background |
| `#fbfbfb` | 7.8% | background |
| `#f7f5f2` | 5% | background |
| `#000000` | 4.4% | support |
| `#f6f3ee` | 4% | background |
| `#0b0b0c` | 3.3% | support |
| `#eadbc7` | 2.9% | background |

Curated roles: `accent=#e8d6bf` · `bg=#ffffff` · `surface=#f6f6f4` · `text=#484e51`

## Type
- Display: `Poppins`
- Body: `Poppins`
- Size scale (px): 10, 11, 12, 13, 14, 15, 16, 18, 20, 21, 33, 63
- Radius (px): 6, 10, 14, 18, 50, 999

## Patterns detected (fact-based). 4/15
- **Anchor / strikethrough pricing**. A struck-through original price or an "X% off" claim. _(home: $195.00 / $290.00 / $275.00 / $265.00 / $196.00; p2: $170.00 / $260.00 / $200.00 / $230.00 / $250.00 / $210.00; p3: $195.00 / $290.00 / $275.00 / $265.00 / $196.00 / $206.00)_
- **On-page review wall**. An embedded wall of customer reviews. _(home: PREVIOUS Liam Foster Reviewer 5/5 The fit is excellent, and ; p4: Home / Bomber Jackets / Fresh Arched Tulane Green Wave Jacke)_
- **Free shipping**. Free shipping / delivery surfaced in the funnel. _(p4: Free Shipping)_
- **FAQ / objection handling**. An accordion / FAQ block answering objections. _(p2: Frequently Asked Questions)_

## Proof language (harvested strings → templates)
- _(none extracted)_

## Funnel facts
- Depth reached: 4 step(s)
- Proof points: 0 across 0 step(s)
- Discount/anchor pricing: yes · Countdown: no · Subscription: no

## To replicate
Match the palette + type tokens above and deploy the detected patterns. Measured from a 4-step funnel walk.