# Agent Brief — build in the style of deathwishcoffee.com

> Machine-extracted from a live funnel teardown (2026-07-09). 100% facts — measured
> tokens, detected patterns, harvested proof strings. No LLM interpretation.
> Tokens: `tokens.json` / `tailwind.css`.

**Category (label):** —
**Funnel:** Homepage / Lander → Product page → Cart → Checkout

## Palette (area-weighted from live CSS)
| Hex | Usage | Likely role |
|-----|------:|-------------|
| `#000000` | 74.5% | support |
| `#e12727` | 9.8% | accent/brand |
| `#201e1d` | 9.4% | support |
| `#ffffff` | 6.3% | background |
| `#666666` | 0.1% | support |
| `#757575` | 0% | support |
| `#ededed` | 0% | background |
| `#262626` | 0% | support |

Curated roles: `primary=#e12727` · `accent=#e12727` · `bg=#ffffff` · `surface=#ededed` · `text=#ffffff`

## Type
- Display: `Revans-Bold`
- Body: `Fenomen-Sans-Bold`
- Size scale (px): 12, 14, 16, 18, 20, 22, 28, 32, 54
- Radius (px): 2, 3, 4, 50

## Patterns detected (fact-based) — 5/13
- **Anchor / strikethrough pricing** — A struck-through original price or an "X% off" claim. _(home: 30% off; pdp: 30% off; cart: $12.99 / $39.98 / $38.00 / 20% OFF)_
- **Subscription / auto-ship** — A recurring delivery interval detected on the cart or checkout step. _(cart: every 30 days)_
- **On-page review wall** — An embedded wall of customer reviews. _(home: review wall; pdp: review wall)_
- **Free shipping** — Free shipping / delivery surfaced in the funnel. _(pdp: free shipping)_
- **FAQ / objection handling** — An accordion / FAQ block answering objections. _(home: FAQ/accordion; pdp: FAQ/accordion; cart: FAQ/accordion)_

## Proof language (harvested strings → templates)
- `limited time` — e.g. "limited time"
- `{N}% off` — e.g. "30% off", "20% OFF"
- `{N} Reviews` — e.g. "4717 Reviews"
- `{X} out of 5` — e.g. "4.8 out of 5"
- `Free shipping` — e.g. "Free shipping"

## Funnel facts
- Depth reached: 3 steps
- Proof points: 6 across 3 steps
- Free-gift line items (max on a step): 1
- Discount/anchor pricing: yes · Countdown: no · Subscription: yes
- Price continuity lander→checkout: not detected

## To replicate
Match the palette + type tokens above, deploy the detected patterns at the same funnel positions, and reuse the proof-language templates with your own numbers.