# Agent Brief. build in the style of deathwishcoffee.com

> Machine-extracted from a live on-demand funnel teardown (2026-08-03). 100% facts —
> measured tokens, detected patterns, harvested proof strings. No LLM interpretation.
> Measured from a 4-step funnel walk.
> Tokens: `tokens.json` / `tailwind.css`.

**Funnel:** Homepage / Lander → Collections → Products → Pages

## Palette (area-weighted from live CSS)
| Hex | Usage | Likely role |
|-----|------:|-------------|
| `#000000` | 68.9% | support |
| `#ffffff` | 19.8% | background |
| `#201e1d` | 8.1% | support |
| `#e12727` | 3.3% | accent/brand |

Curated roles: `primary=#e12727` · `accent=#e12727` · `bg=#ffffff` · `surface=#ffffff` · `text=#ffffff`

## Type
- Display: `Revans-Bold`
- Body: `Fenomen-Sans-Bold`
- Size scale (px): 12, 13, 14, 16, 18, 20, 22, 28, 32, 54
- Radius (px): -

## Patterns detected (fact-based). 5/15
- **Anchor / strikethrough pricing**. A struck-through original price or an "X% off" claim. _(home: $30.00 / 15% OFF; p2: 15% OFF; p3: 15% OFF)_
- **On-page review wall**. An embedded wall of customer reviews. _(home: 16 review elements; p2: 24 review elements; p3: ☆☆☆☆☆ ☆☆☆☆☆ 5 out of 5 stars. Alex · 9 months ago Absolutely)_
- **Free shipping**. Free shipping / delivery surfaced in the funnel. _(home: free shipping; p2: free shipping; p3: free shipping)_
- **Scarcity / urgency copy**. Scarcity or time-pressure copy ("only N left", "selling fast", "limited time") creating urgency without a live countdown timer. _(home: limited time)_
- **Press / "as seen in"**. Media logos or an "as seen in / featured in" claim borrowing publication credibility. _(home: featured on)_

## Proof language (harvested strings → templates)
- `limited time`. e.g. "limited time"
- `{N}% OFF`. e.g. "15% OFF"

## Funnel facts
- Depth reached: 4 step(s)
- Proof points: 2 across 4 step(s)
- Discount/anchor pricing: yes · Countdown: no · Subscription: yes

## To replicate
Match the palette + type tokens above and deploy the detected patterns. Measured from a 4-step funnel walk.