{
  "schema_version": "1.0",
  "generated_at": "2026-07-30T06:49:22.895Z",
  "slug": "devin-ai",
  "domain": "devin.ai",
  "funnel_type": "saas",
  "crawler": {
    "id": "roentgen",
    "name": "Roentgen",
    "kind": "surface",
    "version": "1.10",
    "label": "Roentgen 1.10",
    "status": "live",
    "tagline": "Surface funnel x-ray",
    "xrays": "A funnel from lander to checkout — the pages a visitor actually walks.",
    "produces": "A scored, evidence-backed teardown: design tokens, proof language, and the exact conversion tactics each page runs — every fact carrying its on-page evidence.",
    "destination": "/ux-report/<slug>",
    "changelog": [
      {
        "version": "1.10",
        "date": "2026-07-29",
        "summary": "Element-level tactic rects: the walk now records each conversion element (strikethrough/anchor price, rating, money-back guarantee, scarcity, no-credit-card, countdown) as page-fraction coordinates on the SAME crawl as the full-page screenshot, so the Element Library can crop the exact on-page pixels. A media gate drops any candidate sitting over a photo/background-image (kept honest: a rect we can't cleanly show is dropped, never guessed). Additive — display-only, zero scoring drift; Worker + CLI parity."
      },
      {
        "version": "1.9",
        "date": "2026-07-28",
        "summary": "Overlay auto-dismiss before capture: the Worker now clears cookie/consent + newsletter popups (main doc + every subframe, catching iframe Klaviyo/Attentive modals) that previously froze in screenshots — parity with the CLI. Goto-only, never after an in-funnel click."
      },
      {
        "version": "1.8",
        "date": "2026-07-24",
        "summary": "Price extraction reads currency-code suffixes (\"25.99 USD\"), not just leading symbols — parity across the Worker + CLI extractors."
      },
      {
        "version": "1.7",
        "date": "2026-07-23",
        "summary": "scarcity_stock + press_features detectors (display-only, zero scoring drift)."
      },
      {
        "version": "1.6",
        "date": "2026-07-21",
        "summary": "Multi-funnel discovery: sibling product funnels walked as coexisting siblings (flag-gated)."
      },
      {
        "version": "1.5",
        "date": "2026-07-20",
        "summary": "Auto-walk discovers review/affiliate funnels one click past an editorial homepage."
      },
      {
        "version": "1.4",
        "date": "2026-07-17",
        "summary": "Detection-shape gaps: words-based comparison tables, engine-metric usage proof, docs/demo links."
      },
      {
        "version": "1.3",
        "date": "2026-07-17",
        "summary": "Funnel identity (funnel_sig): different answer-paths coexist as sibling funnels; primary = deepest."
      },
      {
        "version": "1.2",
        "date": "2026-07-17",
        "summary": "Scoring-precision audit: guarantee shapes, store-URL weights, free-trial, per-unit price."
      },
      {
        "version": "1.1",
        "date": "2026-07-16",
        "summary": "Per-step DOM snapshots + skeletons, video/embed signal, broader SaaS proof vocabulary."
      },
      {
        "version": "1.0",
        "date": "2026-07-15",
        "summary": "Baseline: funnel walk, tactic detectors, funnel-type-aware scoring, UX signals, section crops."
      }
    ]
  },
  "provenance": {
    "facts": "measured",
    "design_tokens": "measured",
    "proof_language": "measured",
    "ux": "measured",
    "steps": "measured",
    "screenshots": "measured",
    "favicon": "measured",
    "score": "derived_deterministic",
    "agent_brief": "rendered_summary",
    "playbooks": "derived_deterministic"
  },
  "score": {
    "source_type": "derived_deterministic",
    "score": 70,
    "band": "Partial",
    "stars": 3,
    "categories": [
      {
        "id": "offer",
        "label": "Offer clarity",
        "pts": 8,
        "cap": 8
      },
      {
        "id": "action",
        "label": "Action path",
        "pts": 18,
        "cap": 20
      },
      {
        "id": "trust",
        "label": "Trust & proof",
        "pts": 6,
        "cap": 11
      },
      {
        "id": "friction",
        "label": "Friction reduction",
        "pts": 10,
        "cap": 10
      },
      {
        "id": "value",
        "label": "Value reinforcement",
        "pts": 0,
        "cap": 10
      },
      {
        "id": "urgency",
        "label": "Risk reversal & urgency",
        "pts": 0,
        "cap": 0
      }
    ]
  },
  "percentile": {
    "corpus_n": 419,
    "beats_pct": 85,
    "cohort": {
      "type": "saas",
      "n": 263,
      "beats_pct": 79
    }
  },
  "devices_available": [
    "mobile",
    "desktop"
  ],
  "funnels": [
    {
      "device": "mobile",
      "funnel_sig": "home>pricing",
      "score": 70,
      "band": "Partial",
      "funnel_depth": 2,
      "captured_at": "2026-07-30",
      "crawler": "Roentgen 1.10"
    },
    {
      "device": "desktop",
      "funnel_sig": "customers>p2>pricing",
      "score": 75,
      "band": "Strong",
      "funnel_depth": 3,
      "captured_at": "2026-07-30",
      "crawler": "Roentgen 1.10"
    },
    {
      "device": "desktop",
      "funnel_sig": "download>pricing",
      "score": 50,
      "band": "Thin",
      "funnel_depth": 2,
      "captured_at": "2026-07-30",
      "crawler": "Roentgen 1.10"
    },
    {
      "device": "desktop",
      "funnel_sig": "pricing",
      "score": 40,
      "band": "Thin",
      "funnel_depth": 1,
      "captured_at": "2026-07-30",
      "crawler": "Roentgen 1.10"
    }
  ],
  "timeline": [
    {
      "score": 70,
      "band": "Partial",
      "date": "2026-07-30"
    }
  ],
  "facts": {
    "source_type": "measured",
    "profile": {
      "funnel_type": "saas",
      "score": {
        "score": 70,
        "band": "Partial",
        "stars": 3,
        "categories": [
          {
            "id": "offer",
            "label": "Offer clarity",
            "pts": 8,
            "cap": 8
          },
          {
            "id": "action",
            "label": "Action path",
            "pts": 18,
            "cap": 20
          },
          {
            "id": "trust",
            "label": "Trust & proof",
            "pts": 6,
            "cap": 11
          },
          {
            "id": "friction",
            "label": "Friction reduction",
            "pts": 10,
            "cap": 10
          },
          {
            "id": "value",
            "label": "Value reinforcement",
            "pts": 0,
            "cap": 10
          },
          {
            "id": "urgency",
            "label": "Risk reversal & urgency",
            "pts": 0,
            "cap": 0
          }
        ]
      },
      "funnel_depth": 2,
      "proof_points": 0,
      "proof_steps": 0,
      "components_present": 5,
      "free_gifts": 0,
      "discount_present": false,
      "has_countdown": false,
      "subscription_detected": false,
      "checkout_form_fields": 0,
      "price_continuity": {
        "continuous": false,
        "shared": []
      },
      "tactics_detected": 6,
      "tactics_total": 11,
      "checkout_reached": null
    },
    "patterns": [
      {
        "id": "comparison_table",
        "label": "Us-vs-them comparison",
        "category": "objection",
        "present": false,
        "count": 0,
        "evidence": []
      },
      {
        "id": "demo_docs",
        "label": "Demo / docs entry",
        "category": "checkout",
        "present": true,
        "count": 1,
        "evidence": [
          "home: Request a demo"
        ]
      },
      {
        "id": "faq_objection",
        "label": "FAQ / objection handling",
        "category": "objection",
        "present": true,
        "count": 2,
        "evidence": [
          "home: Frequently Asked Questions",
          "pricing: Frequently Asked Questions"
        ]
      },
      {
        "id": "free_trial",
        "label": "Free trial / freemium",
        "category": "offer",
        "present": true,
        "count": 1,
        "evidence": [
          "pricing: Free plan"
        ]
      },
      {
        "id": "lead_form",
        "label": "Lead-capture form",
        "category": "checkout",
        "present": false,
        "count": 0,
        "evidence": []
      },
      {
        "id": "press_features",
        "label": "Press / \"as seen in\"",
        "category": "proof",
        "present": false,
        "count": 0,
        "evidence": []
      },
      {
        "id": "pricing_tiers",
        "label": "Pricing tiers",
        "category": "offer",
        "present": true,
        "count": 2,
        "evidence": [
          "home: free, $80/mo, $40/mo",
          "pricing: free, $80/mo, $40/mo, $0/mo"
        ]
      },
      {
        "id": "proof_above_fold",
        "label": "Proof above the fold",
        "category": "proof",
        "present": true,
        "count": 1,
        "evidence": [
          "home: Waiting for review\n2"
        ]
      },
      {
        "id": "scarcity_stock",
        "label": "Scarcity / urgency copy",
        "category": "urgency",
        "present": false,
        "count": 0,
        "evidence": []
      },
      {
        "id": "trusted_by_logos",
        "label": "Trusted-by logo wall",
        "category": "proof",
        "present": true,
        "count": 1,
        "evidence": [
          "home: logo wall (22 distinct marks)"
        ]
      },
      {
        "id": "usage_proof",
        "label": "Usage / adoption proof",
        "category": "proof",
        "present": false,
        "count": 0,
        "evidence": []
      }
    ]
  },
  "design_tokens": {
    "source_type": "measured",
    "summary": {
      "roles": {
        "primary": "#f7f6f5",
        "accent": "#f7f6f5",
        "bg": "#f7f6f5",
        "surface": "#ffffff",
        "text": "#191919"
      },
      "font": {
        "display": "NB International Pro",
        "body": "NB International Pro",
        "families": [
          {
            "family": "NB International Pro",
            "chars": 5342
          },
          {
            "family": "Inter",
            "chars": 3779
          },
          {
            "family": "Menlo",
            "chars": 1533
          },
          {
            "family": "-apple-system",
            "chars": 281
          },
          {
            "family": "Geist Mono",
            "chars": 222
          }
        ]
      },
      "type_scale": [
        11,
        12,
        13,
        14,
        15,
        16,
        20,
        24,
        32,
        40,
        80
      ],
      "weights": [
        400,
        500
      ],
      "base_size": 14,
      "min_size": 11,
      "radius_scale": [
        4,
        6,
        8,
        10,
        50,
        33554400
      ],
      "palette": [
        {
          "hex": "#000000",
          "usage_pct": 28.7,
          "lum": 0,
          "chroma": 0
        },
        {
          "hex": "#f7f6f5",
          "usage_pct": 26.8,
          "lum": 0.97,
          "chroma": 0.01
        },
        {
          "hex": "#ffffff",
          "usage_pct": 23.9,
          "lum": 1,
          "chroma": 0
        },
        {
          "hex": "#fcfcfc",
          "usage_pct": 13,
          "lum": 0.99,
          "chroma": 0
        },
        {
          "hex": "#f8f8f8",
          "usage_pct": 5.1,
          "lum": 0.97,
          "chroma": 0
        },
        {
          "hex": "#f4f4f5",
          "usage_pct": 1.2,
          "lum": 0.96,
          "chroma": 0
        },
        {
          "hex": "#191919",
          "usage_pct": 0.7,
          "lum": 0.1,
          "chroma": 0
        },
        {
          "hex": "#005fb8",
          "usage_pct": 0.4,
          "lum": 0.32,
          "chroma": 0.72
        },
        {
          "hex": "#3b6fb8",
          "usage_pct": 0.1,
          "lum": 0.41,
          "chroma": 0.49
        },
        {
          "hex": "#317cff",
          "usage_pct": 0,
          "lum": 0.46,
          "chroma": 0.81
        }
      ]
    }
  },
  "proof_language": [],
  "ux": {
    "summary": {
      "flags": 3,
      "unknown": 0,
      "posture": "Leaky",
      "checks_total": 7
    },
    "checks": [
      {
        "group": "contrast",
        "label": "Text contrast (WCAG AA)",
        "verdict": "needs_work",
        "fact": "91% of measurable text passes WCAG AA. 4+ runs fail.",
        "evidence": "worst: “120” at 1.56:1 (13px, #cfcfcf on #ffffff). needs 4.5:1",
        "fix": "Raise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy."
      },
      {
        "group": "mobile",
        "label": "Mobile viewport",
        "verdict": "good",
        "fact": "Responsive viewport meta is present."
      },
      {
        "group": "mobile",
        "label": "Tap-target size (mobile)",
        "verdict": "needs_work",
        "fact": "56 of 61 interactive targets are under 44×44px on mobile.",
        "evidence": "smallest: “Devin home” at 28×28px",
        "fix": "Give tappable controls a ≥44×44px hit area. the touch minimum."
      },
      {
        "group": "type",
        "label": "Body text size",
        "verdict": "needs_work",
        "fact": "Smallest body text is 11px (base ~16px). below the ~16px readable floor.",
        "fix": "Keep body copy ≥15-16px; reserve sub-13px for fine print only."
      },
      {
        "group": "a11y",
        "label": "Language declared",
        "verdict": "good",
        "fact": "html[lang] is set for screen readers."
      },
      {
        "group": "a11y",
        "label": "Image alt text",
        "verdict": "good",
        "fact": "All 14 content images carry alt text."
      },
      {
        "group": "a11y",
        "label": "Form labels",
        "verdict": "note",
        "fact": "1 form field relies on placeholder text as the only label.",
        "fix": "Back placeholders with a real <label>. placeholder text vanishes on input."
      }
    ],
    "signals": {
      "contrast": {
        "sampled": 570,
        "pass_aa": 520,
        "fail_aa": 49,
        "unknown": 1,
        "worst": [
          {
            "text": "120",
            "ratio": 1.56,
            "fg": "#cfcfcf",
            "bg": "#ffffff",
            "need": 4.5,
            "px": 13
          },
          {
            "text": "127",
            "ratio": 1.56,
            "fg": "#cfcfcf",
            "bg": "#ffffff",
            "need": 4.5,
            "px": 13
          },
          {
            "text": "128",
            "ratio": 1.56,
            "fg": "#cfcfcf",
            "bg": "#ffffff",
            "need": 4.5,
            "px": 13
          },
          {
            "text": "129",
            "ratio": 1.56,
            "fg": "#cfcfcf",
            "bg": "#ffffff",
            "need": 4.5,
            "px": 13
          }
        ]
      },
      "typography": {
        "body_px": 16,
        "min_body_px": 11,
        "line_height": 1.4,
        "long_lines": 0,
        "distinct_sizes": 11
      },
      "a11y": {
        "lang": true,
        "viewport": true,
        "img_total": 14,
        "img_missing_alt": 0,
        "controls_total": 2,
        "controls_unlabeled": 0,
        "controls_placeholder_only": 1,
        "controls_unnamed": 0,
        "generic_links": 0,
        "h1_home": 1,
        "h1_counts": [
          1,
          1
        ],
        "heading_skips": 0
      },
      "tap_targets": {
        "checked": 61,
        "small": 56,
        "sample": [
          {
            "label": "Devin home",
            "w": 28,
            "h": 28
          },
          {
            "label": "Devin home",
            "w": 28,
            "h": 28
          },
          {
            "label": "Toggle menu",
            "w": 36,
            "h": 36
          },
          {
            "label": "Toggle menu",
            "w": 36,
            "h": 36
          }
        ]
      },
      "layout": {
        "h_overflow": false,
        "overflow_px": 0
      },
      "viewport_w": 390
    }
  },
  "playbooks": [],
  "steps": [
    {
      "n": 1,
      "id": "home",
      "label": "Homepage / Lander",
      "url": "https://devin.ai/desktop",
      "reached": true,
      "copy": {
        "title": "Devin Desktop | Devin",
        "meta_description": "Manage fleets of local and cloud agents from one surface. Plan, delegate, review, and ship without leaving your editor.",
        "hero_copy": "Devin Desktop | A team of agents for every engineer. | The power of an IDE, exactly when you need it.",
        "h1": [
          "Devin Desktop"
        ],
        "h2": [
          "A team of agents for every engineer.",
          "The power of an IDE, exactly when you need it.",
          "All the models, All the agents.",
          "Agents on ACP",
          "Teams building with Devin Desktop",
          "Make Devin Desktop your own",
          "So good you can't work without it",
          "Learn about our plans"
        ],
        "h3": [
          "One Space for every agent",
          "Tab, Tab, Ship",
          "Instant codebase context",
          "Never miss a detail",
          "Free world-class models",
          "Effortless handoff to the cloud"
        ],
        "ctas": [
          "Visit on desktop to download",
          "Sign up",
          "SWE-1.6 Fast",
          "Devin Local",
          "Devin Cloud",
          "Codex",
          "Claude Agent",
          "OpenCode",
          "Cascade",
          "1 Bug",
          "3 Flags",
          "Mark all as read"
        ],
        "prices": [
          "$0",
          "$20",
          "$200",
          "$80",
          "$40"
        ],
        "form_fields": 2,
        "form_field_names": [
          "text",
          "Ask anything (⌘L)"
        ],
        "video": {
          "count": 0,
          "native": 0,
          "providers": []
        }
      },
      "proof": [],
      "proof_position": {
        "in_header": false,
        "above_fold": true,
        "above_fold_text": "Waiting for review\n2"
      },
      "discount": {
        "present": false,
        "anchors": [],
        "percent_off": null
      },
      "subscription": {
        "detected": false,
        "interval": null
      },
      "free_items": [],
      "tactics": [
        "faq_accordion",
        "social_proof_logos",
        "pricing_tiers",
        "demo_docs"
      ],
      "tactics_evidence": {
        "review_wall": null,
        "comparison_table": null,
        "countdown_timer": null,
        "free_gift": null,
        "subscription_toggle": null,
        "faq_accordion": "Frequently Asked Questions",
        "trust_badges": null,
        "press_logos": null,
        "per_unit_price": null,
        "free_shipping": null,
        "free_trial": null,
        "no_credit_card": null,
        "social_proof_logos": "logo wall (22 distinct marks)",
        "usage_proof": null,
        "pricing_tiers": "free, $80/mo, $40/mo",
        "demo_docs": "Request a demo",
        "express_checkout": null
      },
      "ux_flags": {
        "contrast_fail": 48,
        "contrast_unknown": 1,
        "aa_pass_pct": 89,
        "min_body_px": 11,
        "small_taps": 43,
        "h_overflow": false,
        "lang": true,
        "viewport": true,
        "h1_count": 1
      },
      "screenshots": {
        "hero": "https://api.uxxray.com/api/v1/teardown/devin-ai/screenshot/01-home/hero.png",
        "full": "https://api.uxxray.com/api/v1/teardown/devin-ai/screenshot/01-home/full.png"
      },
      "crops": [
        {
          "region": "primary_cta",
          "label": "Primary CTA",
          "url": "https://api.uxxray.com/api/v1/teardown/devin-ai/screenshot/01-home/crops/primary_cta.png"
        }
      ]
    },
    {
      "n": 2,
      "id": "pricing",
      "label": "Pricing",
      "url": "https://devin.ai/pricing",
      "reached": true,
      "copy": {
        "title": "Plans and Pricing | Devin",
        "meta_description": "Choose the perfect plan for your Devin journey. Free, Pro, Max, Teams, and Enterprise plans available.",
        "hero_copy": "Devin Plans and Pricing | Compare Plans | Frequently Asked Questions",
        "h1": [
          "Devin Plans and Pricing"
        ],
        "h2": [
          "Compare Plans",
          "Frequently Asked Questions"
        ],
        "h3": [],
        "ctas": [
          "Download",
          "Select plan",
          "Contact us"
        ],
        "prices": [
          "$0",
          "$20",
          "$200",
          "$80",
          "$40"
        ],
        "form_fields": 0,
        "form_field_names": [],
        "video": {
          "count": 0,
          "native": 0,
          "providers": []
        }
      },
      "proof": [],
      "proof_position": {
        "in_header": false,
        "above_fold": false,
        "above_fold_text": null
      },
      "discount": {
        "present": false,
        "anchors": [],
        "percent_off": null
      },
      "subscription": {
        "detected": false,
        "interval": null
      },
      "free_items": [],
      "tactics": [
        "faq_accordion",
        "free_trial",
        "pricing_tiers"
      ],
      "tactics_evidence": {
        "review_wall": null,
        "comparison_table": null,
        "countdown_timer": null,
        "free_gift": null,
        "subscription_toggle": null,
        "faq_accordion": "Frequently Asked Questions",
        "trust_badges": null,
        "press_logos": null,
        "per_unit_price": null,
        "free_shipping": null,
        "free_trial": "Free plan",
        "no_credit_card": null,
        "social_proof_logos": null,
        "usage_proof": null,
        "pricing_tiers": "free, $80/mo, $40/mo, $0/mo",
        "demo_docs": null,
        "express_checkout": null
      },
      "ux_flags": {
        "contrast_fail": 1,
        "contrast_unknown": 0,
        "aa_pass_pct": 99,
        "min_body_px": 12,
        "small_taps": 13,
        "h_overflow": false,
        "lang": true,
        "viewport": true,
        "h1_count": 1
      },
      "screenshots": {
        "hero": "https://api.uxxray.com/api/v1/teardown/devin-ai/screenshot/02-pricing/hero.png",
        "full": "https://api.uxxray.com/api/v1/teardown/devin-ai/screenshot/02-pricing/full.png"
      },
      "crops": []
    }
  ],
  "favicon_url": "https://api.uxxray.com/api/v1/teardown/devin-ai/favicon",
  "agent_brief": {
    "source_type": "rendered_summary",
    "note": "generated only from measured facts — see facts.patterns[].evidence",
    "markdown": "# Agent Brief. build in the style of devin.ai\n\n> Machine-extracted from a live on-demand funnel teardown (2026-07-30). 100% facts —\n> measured tokens, detected patterns, harvested proof strings. No LLM interpretation.\n> Single-page capture (MVP): homepage/landing page only, no funnel walk.\n> Tokens: `tokens.json` / `tailwind.css`.\n\n**Category (label):** —\n**Funnel:** Homepage / Lander → Pricing\n\n## Palette (area-weighted from live CSS)\n| Hex | Usage | Likely role |\n|-----|------:|-------------|\n| `#000000` | 28.7% | support |\n| `#f7f6f5` | 26.8% | background |\n| `#ffffff` | 23.9% | background |\n| `#fcfcfc` | 13% | background |\n| `#f8f8f8` | 5.1% | background |\n| `#f4f4f5` | 1.2% | background |\n| `#191919` | 0.7% | support |\n| `#005fb8` | 0.4% | accent/brand |\n\nCurated roles: `primary=#f7f6f5` · `accent=#f7f6f5` · `bg=#f7f6f5` · `surface=#ffffff` · `text=#191919`\n\n## Type\n- Display: `NB International Pro`\n- Body: `NB International Pro`\n- Size scale (px): 11, 12, 13, 14, 15, 16, 20, 24, 32, 40, 80\n- Radius (px): 4, 6, 8, 10, 50, 33554400\n\n## Patterns detected (fact-based). 6/11\n- **FAQ / objection handling**. An accordion / FAQ block answering objections. _(home: Frequently Asked Questions; pricing: Frequently Asked Questions)_\n- **Proof above the fold**. Social proof rendered within the first viewport on at least one step. _(home: Waiting for review\n2)_\n- **Free trial / freemium**. A free trial, free tier, or \"no credit card\" entry offer. _(pricing: Free plan)_\n- **Trusted-by logo wall**. Customer/company logos or a \"trusted by / used by\" claim. _(home: logo wall (22 distinct marks))_\n- **Pricing tiers**. Named plan tiers with per-month / per-seat pricing. _(home: free, $80/mo, $40/mo; pricing: free, $80/mo, $40/mo, $0/mo)_\n- **Demo / docs entry**. A \"book a demo\" or documentation / API entry point. _(home: Request a demo)_\n\n## Proof language (harvested strings → templates)\n- _(none extracted)_\n\n## Funnel facts\n- Depth reached: 2 step(s) (single-page MVP capture)\n- Proof points: 0 across 0 step(s)\n- Discount/anchor pricing: no · Countdown: no · Subscription: no\n\n## To replicate\nMatch the palette + type tokens above and deploy the detected patterns. This is a single-page capture. no cart/checkout tactics were evaluated.\n"
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