# Agent Brief. build in the style of diurnal.in

> Machine-extracted from a live on-demand funnel teardown (2026-10-30). 100% facts —
> measured tokens, detected patterns, harvested proof strings. No LLM interpretation.
> Measured from a 2-step funnel walk.
> Tokens: `tokens.json` / `tailwind.css`.

**Funnel:** Homepage / Lander → Compare

## Palette (area-weighted from live CSS)
| Hex | Usage | Likely role |
|-----|------:|-------------|
| `#f7f2e8` | 47.9% | background |
| `#ede8de` | 31.2% | background |
| `#2a2320` | 11.4% | support |
| `#ffffff` | 6% | background |
| `#e0dbd2` | 1.2% | background |
| `#e8a33a` | 0.7% | accent/brand |
| `#b6b6b6` | 0.5% | support |
| `#5f5f5f` | 0.5% | support |

Curated roles: `accent=#f7f2e8` · `bg=#f7f2e8` · `surface=#ede8de` · `text=#5c534b`

## Type
- Display: `Crimson Pro`
- Body: `Crimson Pro`
- Size scale (px): 11, 12, 13, 14, 15, 16, 17, 18, 20, 21, 43, 63
- Radius (px): 4, 6, 9, 10, 50, 999

## Patterns detected (fact-based). 4/11
- **Us-vs-them comparison**. A comparison table framing the brand against alternatives. _(p2: comparison grid: 8 rows)_
- **FAQ / objection handling**. An accordion / FAQ block answering objections. _(home: Is this just another to-do app? ⌄ No. A to-do app hands you a list to maintain. Diurnal is)_
- **Trusted-by logo wall**. Customer/company logos or a "trusted by / used by" claim. _(home: logo wall (4 distinct marks))_
- **Demo / docs entry**. A "book a demo" or documentation / API entry point. _(home: docs link; p2: docs link)_

## Proof language (harvested strings → templates)
- _(none extracted)_

## Funnel facts
- Depth reached: 2 step(s)
- Proof points: 0 across 0 step(s)
- Discount/anchor pricing: no · Countdown: no · Subscription: no

## To replicate
Match the palette + type tokens above and deploy the detected patterns. Measured from a 2-step funnel walk.