# Agent Brief. build in the style of dollargeneral.com

> Machine-extracted from a live on-demand funnel teardown (2026-09-27). 100% facts —
> measured tokens, detected patterns, harvested proof strings. No LLM interpretation.
> Measured from a 4-step funnel walk.
> Tokens: `tokens.json` / `tailwind.css`.

**Funnel:** Homepage / Lander → Deals → C → Store Directory

## Palette (area-weighted from live CSS)
| Hex | Usage | Likely role |
|-----|------:|-------------|
| `#ffffff` | 79.5% | background |
| `#000000` | 15.5% | support |
| `#fff200` | 1.6% | accent/brand |
| `#eaeaea` | 1.3% | background |
| `#efefef` | 0.9% | background |
| `#f0faeb` | 0.7% | background |
| `#e0f5d6` | 0.4% | background |
| `#f4f4f4` | 0.1% | background |

Curated roles: `primary=#fff200` · `accent=#fff200` · `bg=#ffffff` · `surface=#fff200` · `text=#000000`

## Type
- Display: `Montserrat`
- Body: `Montserrat`
- Size scale (px): 8, 9, 10, 12, 14, 16, 20, 28, 32
- Radius (px): 3, 4, 12, 23, 104, 360

## Patterns detected (fact-based). 3/15
- **Anchor / strikethrough pricing**. A struck-through original price or an "X% off" claim. _(home: $5.00 / $9.50)_
- **On-page review wall**. An embedded wall of customer reviews. _(home: 142 review elements; p3: 14 review elements)_
- **Scarcity / urgency copy**. Scarcity or time-pressure copy ("only N left", "selling fast", "limited time") creating urgency without a live countdown timer. _(home: limited time)_

## Proof language (harvested strings → templates)
- `Free delivery`. e.g. "Free delivery"
- `limited time`. e.g. "limited time"

## Funnel facts
- Depth reached: 4 step(s)
- Proof points: 2 across 1 step(s)
- Discount/anchor pricing: yes · Countdown: no · Subscription: no

## To replicate
Match the palette + type tokens above and deploy the detected patterns. Measured from a 4-step funnel walk.