# Agent Brief. build in the style of dominos.com

> Machine-extracted from a live on-demand funnel teardown (2026-09-10). 100% facts —
> measured tokens, detected patterns, harvested proof strings. No LLM interpretation.
> Measured from a 2-step funnel walk.
> Tokens: `tokens.json` / `tailwind.css`.

**Funnel:** Homepage / Lander → Deals

## Palette (area-weighted from live CSS)
| Hex | Usage | Likely role |
|-----|------:|-------------|
| `#fefaf6` | 49.3% | background |
| `#faf2e9` | 35.1% | background |
| `#0077bd` | 12.6% | accent/brand |
| `#0090e2` | 1.4% | accent/brand |
| `#e70000` | 1.3% | accent/brand |
| `#ffffff` | 0.2% | background |
| `#0069a5` | 0.1% | accent/brand |

Curated roles: `primary=#e70000` · `accent=#e70000` · `bg=#fefaf6` · `surface=#faf2e9` · `text=#ffffff`

## Type
- Display: `Dominos Sans Display`
- Body: `Dominos Sans Display`
- Size scale (px): 12, 14, 16, 20, 21, 22, 32, 33, 40, 48
- Radius (px): 2, 4, 8, 12, 24, 9999

## Patterns detected (fact-based). 2/15
- **Anchor / strikethrough pricing**. A struck-through original price or an "X% off" claim. _(p2: 35% OFF)_
- **Scarcity / urgency copy**. Scarcity or time-pressure copy ("only N left", "selling fast", "limited time") creating urgency without a live countdown timer. _(home: limited time; p2: limited time)_

## Proof language (harvested strings → templates)
- `limited time`. e.g. "limited time"
- `{N}% OFF`. e.g. "35% OFF"

## Funnel facts
- Depth reached: 2 step(s)
- Proof points: 2 across 2 step(s)
- Discount/anchor pricing: yes · Countdown: no · Subscription: no

## To replicate
Match the palette + type tokens above and deploy the detected patterns. Measured from a 2-step funnel walk.