{
  "schema_version": "1.0",
  "generated_at": "2026-07-23T01:54:58.089Z",
  "slug": "drinkpoppi",
  "domain": "drinkpoppi.com",
  "funnel_type": "ecommerce",
  "crawler": {
    "name": "roentgen",
    "version": "1.4",
    "label": "Roentgen 1.4"
  },
  "provenance": {
    "facts": "measured",
    "design_tokens": "measured",
    "proof_language": "measured",
    "ux": "measured",
    "steps": "measured",
    "screenshots": "measured",
    "favicon": "measured",
    "score": "derived_deterministic",
    "agent_brief": "rendered_summary",
    "playbooks": "derived_deterministic"
  },
  "score": {
    "source_type": "derived_deterministic",
    "score": 5,
    "band": "Sparse",
    "stars": 1,
    "categories": [
      {
        "id": "offer",
        "label": "Offer clarity",
        "pts": 0,
        "cap": 18
      },
      {
        "id": "action",
        "label": "Action path",
        "pts": 0,
        "cap": 13
      },
      {
        "id": "trust",
        "label": "Trust & proof",
        "pts": 6,
        "cap": 17
      },
      {
        "id": "friction",
        "label": "Friction reduction",
        "pts": 0,
        "cap": 15
      },
      {
        "id": "value",
        "label": "Value reinforcement",
        "pts": 0,
        "cap": 15
      },
      {
        "id": "urgency",
        "label": "Risk reversal & urgency",
        "pts": 0,
        "cap": 10
      }
    ]
  },
  "percentile": {
    "corpus_n": 306,
    "beats_pct": 13,
    "cohort": {
      "type": "ecommerce",
      "n": 74,
      "beats_pct": 2
    }
  },
  "devices_available": [
    "desktop"
  ],
  "funnels": [
    {
      "device": "desktop",
      "funnel_sig": "home>p2>p3",
      "score": 5,
      "band": "Sparse",
      "funnel_depth": 3,
      "captured_at": "2026-07-18",
      "crawler": "Roentgen 1.4"
    }
  ],
  "timeline": [
    {
      "score": 5,
      "band": "Sparse",
      "date": "2026-07-18"
    }
  ],
  "facts": {
    "source_type": "measured",
    "profile": {
      "funnel_type": "ecommerce",
      "score": {
        "score": 5,
        "band": "Sparse",
        "stars": 1,
        "categories": [
          {
            "id": "offer",
            "label": "Offer clarity",
            "pts": 0,
            "cap": 18
          },
          {
            "id": "action",
            "label": "Action path",
            "pts": 0,
            "cap": 13
          },
          {
            "id": "trust",
            "label": "Trust & proof",
            "pts": 6,
            "cap": 17
          },
          {
            "id": "friction",
            "label": "Friction reduction",
            "pts": 0,
            "cap": 15
          },
          {
            "id": "value",
            "label": "Value reinforcement",
            "pts": 0,
            "cap": 15
          },
          {
            "id": "urgency",
            "label": "Risk reversal & urgency",
            "pts": 0,
            "cap": 10
          }
        ]
      },
      "funnel_depth": 3,
      "proof_points": 0,
      "proof_steps": 0,
      "components_present": 3,
      "free_gifts": 0,
      "discount_present": false,
      "has_countdown": false,
      "subscription_detected": false,
      "checkout_form_fields": 0,
      "price_continuity": {
        "continuous": false,
        "shared": []
      },
      "tactics_detected": 1,
      "tactics_total": 13,
      "checkout_reached": null
    },
    "patterns": [
      {
        "id": "anchor_discount",
        "label": "Anchor / strikethrough pricing",
        "category": "offer",
        "present": false,
        "count": 0,
        "evidence": []
      },
      {
        "id": "comparison_table",
        "label": "Us-vs-them comparison",
        "category": "objection",
        "present": false,
        "count": 0,
        "evidence": []
      },
      {
        "id": "countdown_urgency",
        "label": "Countdown / urgency timer",
        "category": "urgency",
        "present": false,
        "count": 0,
        "evidence": []
      },
      {
        "id": "express_checkout",
        "label": "Express wallets",
        "category": "checkout",
        "present": false,
        "count": 0,
        "evidence": []
      },
      {
        "id": "faq_objection",
        "label": "FAQ / objection handling",
        "category": "objection",
        "present": false,
        "count": 0,
        "evidence": []
      },
      {
        "id": "free_gift_stack",
        "label": "Stacked free gifts",
        "category": "incentive",
        "present": false,
        "count": 0,
        "evidence": []
      },
      {
        "id": "free_shipping_offer",
        "label": "Free shipping",
        "category": "offer",
        "present": false,
        "count": 0,
        "evidence": []
      },
      {
        "id": "guarantee",
        "label": "Money-back guarantee",
        "category": "proof",
        "present": false,
        "count": 0,
        "evidence": []
      },
      {
        "id": "per_serving_anchor",
        "label": "Per-unit price anchor",
        "category": "offer",
        "present": false,
        "count": 0,
        "evidence": []
      },
      {
        "id": "proof_above_fold",
        "label": "Proof above the fold",
        "category": "proof",
        "present": false,
        "count": 0,
        "evidence": []
      },
      {
        "id": "proof_saturation",
        "label": "Proof at every step",
        "category": "proof",
        "present": false,
        "count": 0,
        "evidence": []
      },
      {
        "id": "review_wall",
        "label": "On-page review wall",
        "category": "proof",
        "present": true,
        "count": 1,
        "evidence": [
          "home: 9 review elements"
        ]
      },
      {
        "id": "subscription_default",
        "label": "Subscription / auto-ship",
        "category": "offer",
        "present": false,
        "count": 0,
        "evidence": []
      }
    ]
  },
  "design_tokens": {
    "source_type": "measured",
    "summary": {
      "roles": {
        "primary": "#ff0000",
        "accent": "#ff0000",
        "bg": "#ffffff",
        "surface": "#ffebb3",
        "text": "#fff200"
      },
      "font": {
        "display": null,
        "body": "Recoleta",
        "families": [
          {
            "family": "ITCAvantGarde",
            "chars": 1978
          },
          {
            "family": "Recoleta",
            "chars": 493
          },
          {
            "family": "ITCAvantGarde",
            "chars": 165
          },
          {
            "family": "ITCAvantGarde",
            "chars": 75
          }
        ]
      },
      "type_scale": [
        14,
        16,
        18,
        20,
        22,
        24,
        28,
        60
      ],
      "weights": [
        400,
        600,
        700
      ],
      "base_size": 22,
      "min_size": 16,
      "radius_scale": [
        5,
        10,
        20,
        40,
        60,
        9999
      ],
      "palette": [
        {
          "hex": "#ec008c",
          "usage_pct": 28.9,
          "lum": 0.24,
          "chroma": 0.93
        },
        {
          "hex": "#00aeef",
          "usage_pct": 22.9,
          "lum": 0.56,
          "chroma": 0.94
        },
        {
          "hex": "#ffffff",
          "usage_pct": 17.1,
          "lum": 1,
          "chroma": 0
        },
        {
          "hex": "#ffebb3",
          "usage_pct": 6.7,
          "lum": 0.92,
          "chroma": 0.3
        },
        {
          "hex": "#ffe6d1",
          "usage_pct": 4,
          "lum": 0.92,
          "chroma": 0.18
        },
        {
          "hex": "#8725c3",
          "usage_pct": 3.3,
          "lum": 0.27,
          "chroma": 0.62
        },
        {
          "hex": "#7f2d3e",
          "usage_pct": 3.2,
          "lum": 0.25,
          "chroma": 0.32
        },
        {
          "hex": "#ff0000",
          "usage_pct": 1.4,
          "lum": 0.21,
          "chroma": 1
        },
        {
          "hex": "#ff7f00",
          "usage_pct": 1.4,
          "lum": 0.57,
          "chroma": 1
        },
        {
          "hex": "#e5fc0f",
          "usage_pct": 1.2,
          "lum": 0.9,
          "chroma": 0.93
        }
      ]
    }
  },
  "proof_language": [],
  "ux": {
    "summary": {
      "flags": 4,
      "unknown": 0,
      "posture": "Leaky",
      "checks_total": 10
    },
    "checks": [
      {
        "group": "contrast",
        "label": "Text contrast (WCAG AA)",
        "verdict": "needs_work",
        "fact": "63% of measurable text passes WCAG AA. 4+ runs fail.",
        "evidence": "worst: “A trip to childhood but better!” at 1.83:1 (22px, #fed771 on #ff7f00). needs 4.5:1",
        "fix": "Raise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy."
      },
      {
        "group": "mobile",
        "label": "Mobile viewport",
        "verdict": "good",
        "fact": "Responsive viewport meta is present."
      },
      {
        "group": "type",
        "label": "Body text size",
        "verdict": "good",
        "fact": "Base body text ~16px, smallest 14px."
      },
      {
        "group": "type",
        "label": "Line height",
        "verdict": "needs_work",
        "fact": "Body line-height is 1×. tight enough to hurt readability.",
        "fix": "Set body line-height to ~1.4-1.6×."
      },
      {
        "group": "a11y",
        "label": "Language declared",
        "verdict": "good",
        "fact": "html[lang] is set for screen readers."
      },
      {
        "group": "a11y",
        "label": "Image alt text",
        "verdict": "good",
        "fact": "All 192 content images carry alt text."
      },
      {
        "group": "a11y",
        "label": "Named controls",
        "verdict": "needs_work",
        "fact": "68 buttons/links have no accessible name (icon-only, no aria-label).",
        "fix": "Add aria-label to icon-only buttons and links."
      },
      {
        "group": "a11y",
        "label": "Link text",
        "verdict": "note",
        "fact": "2 links use generic text (“click here” / “learn more”).",
        "fix": "Make link text describe its destination out of context."
      },
      {
        "group": "a11y",
        "label": "Heading structure",
        "verdict": "note",
        "fact": "The landing page has no <h1>.",
        "fix": "Use exactly one <h1> as the page’s title."
      },
      {
        "group": "layout",
        "label": "Horizontal overflow",
        "verdict": "needs_work",
        "fact": "The page scrolls ~1800px horizontally at 1440px wide. content spills past the viewport.",
        "fix": "Find the overflowing element (fixed widths, unwrapped rows) and constrain it to 100%."
      }
    ],
    "signals": {
      "contrast": {
        "sampled": 321,
        "pass_aa": 198,
        "fail_aa": 116,
        "unknown": 7,
        "worst": [
          {
            "text": "A trip to childhood but better!",
            "ratio": 1.83,
            "fg": "#fed771",
            "bg": "#ff7f00",
            "need": 4.5,
            "px": 22
          },
          {
            "text": "The Orange poppi soda reminds me of when I was a kid and my ",
            "ratio": 1.83,
            "fg": "#fed771",
            "bg": "#ff7f00",
            "need": 4.5,
            "px": 16
          },
          {
            "text": "- Raq13",
            "ratio": 1.83,
            "fg": "#fed771",
            "bg": "#ff7f00",
            "need": 4.5,
            "px": 16
          },
          {
            "text": "available at target",
            "ratio": 2.04,
            "fg": "#00aeef",
            "bg": "#e3f205",
            "need": 4.5,
            "px": 20
          }
        ]
      },
      "typography": {
        "body_px": 16,
        "min_body_px": 14,
        "line_height": 1,
        "long_lines": 0,
        "distinct_sizes": 6
      },
      "a11y": {
        "lang": true,
        "viewport": true,
        "img_total": 192,
        "img_missing_alt": 0,
        "controls_total": 0,
        "controls_unlabeled": 0,
        "controls_placeholder_only": 0,
        "controls_unnamed": 68,
        "generic_links": 2,
        "h1_home": 0,
        "h1_counts": [
          0,
          0,
          1
        ],
        "heading_skips": 5
      },
      "tap_targets": {
        "checked": 355,
        "small": 134,
        "sample": [
          {
            "label": "shop",
            "w": 55,
            "h": 24
          },
          {
            "label": "shop",
            "w": 55,
            "h": 24
          },
          {
            "label": "shop",
            "w": 55,
            "h": 24
          },
          {
            "label": "(unnamed)",
            "w": 100,
            "h": 36
          }
        ]
      },
      "layout": {
        "h_overflow": true,
        "overflow_px": 1800
      },
      "viewport_w": 1440
    }
  },
  "playbooks": [],
  "steps": [
    {
      "n": 1,
      "id": "home",
      "label": "Homepage / Lander",
      "url": "https://drinkpoppi.com/",
      "reached": true,
      "copy": {
        "title": "poppi",
        "meta_description": null,
        "hero_copy": "",
        "h1": [],
        "h2": [],
        "h3": [
          "variety is the spice of life",
          "what people really think",
          "we're popping up near you",
          "once upon a time in Texas",
          "let's be friends"
        ],
        "ctas": [
          "add to cart",
          "shop all",
          "available at target",
          "shop now",
          "buy now",
          "learn more",
          "find poppi",
          "our story",
          "shop",
          "shop pop"
        ],
        "prices": [],
        "form_fields": 0,
        "form_field_names": [],
        "video": {
          "count": 2,
          "native": 2,
          "providers": []
        }
      },
      "proof": [],
      "proof_position": {
        "in_header": false,
        "above_fold": false,
        "above_fold_text": null
      },
      "discount": {
        "present": false,
        "anchors": [],
        "percent_off": null
      },
      "subscription": {
        "detected": false,
        "interval": null
      },
      "free_items": [],
      "tactics": [
        "sticky_cta",
        "review_wall",
        "social_proof_logos"
      ],
      "tactics_evidence": {
        "review_wall": "9 review elements",
        "comparison_table": null,
        "countdown_timer": null,
        "free_gift": null,
        "subscription_toggle": null,
        "faq_accordion": null,
        "trust_badges": null,
        "press_logos": null,
        "per_unit_price": null,
        "free_shipping": null,
        "free_trial": null,
        "no_credit_card": null,
        "social_proof_logos": "logos: Bombshells, Major Mix, Fun Favorites, Crowd Pleasers, Soda Staples",
        "usage_proof": null,
        "pricing_tiers": null,
        "demo_docs": null,
        "express_checkout": null
      },
      "ux_flags": {
        "contrast_fail": 39,
        "contrast_unknown": 1,
        "aa_pass_pct": 61,
        "min_body_px": 14,
        "small_taps": 35,
        "h_overflow": false,
        "lang": true,
        "viewport": true,
        "h1_count": 0
      },
      "screenshots": {
        "hero": "https://api.uxxray.com/api/v1/teardown/drinkpoppi/screenshot/01-home/hero.png",
        "full": "https://api.uxxray.com/api/v1/teardown/drinkpoppi/screenshot/01-home/full.png"
      },
      "crops": [
        {
          "region": "primary_cta",
          "label": "Primary CTA",
          "url": "https://api.uxxray.com/api/v1/teardown/drinkpoppi/screenshot/01-home/crops/primary_cta.png"
        }
      ]
    },
    {
      "n": 2,
      "id": "p2",
      "label": "Collections",
      "url": "https://drinkpoppi.com/collections/drinks",
      "reached": true,
      "copy": {
        "title": "Drinks – poppi",
        "meta_description": null,
        "hero_copy": "",
        "h1": [],
        "h2": [],
        "h3": [
          "let's be friends"
        ],
        "ctas": [
          "add to cart",
          "shop all",
          "buy now",
          "shop",
          "shop pop"
        ],
        "prices": [],
        "form_fields": 0,
        "form_field_names": [],
        "video": {
          "count": 0,
          "native": 0,
          "providers": []
        }
      },
      "proof": [],
      "proof_position": {
        "in_header": false,
        "above_fold": false,
        "above_fold_text": null
      },
      "discount": {
        "present": false,
        "anchors": [],
        "percent_off": null
      },
      "subscription": {
        "detected": false,
        "interval": null
      },
      "free_items": [],
      "tactics": [
        "sticky_cta",
        "social_proof_logos"
      ],
      "tactics_evidence": {
        "review_wall": null,
        "comparison_table": null,
        "countdown_timer": null,
        "free_gift": null,
        "subscription_toggle": null,
        "faq_accordion": null,
        "trust_badges": null,
        "press_logos": null,
        "per_unit_price": null,
        "free_shipping": null,
        "free_trial": null,
        "no_credit_card": null,
        "social_proof_logos": "logos: Punch Pop, Shirley Temple, Orange Cream, Strawberry Lemon, Wild Berry",
        "usage_proof": null,
        "pricing_tiers": null,
        "demo_docs": null,
        "express_checkout": null
      },
      "ux_flags": {
        "contrast_fail": 19,
        "contrast_unknown": 6,
        "aa_pass_pct": 79,
        "min_body_px": 16,
        "small_taps": 49,
        "h_overflow": false,
        "lang": true,
        "viewport": true,
        "h1_count": 0
      },
      "screenshots": {
        "hero": "https://api.uxxray.com/api/v1/teardown/drinkpoppi/screenshot/02-p2/hero.png",
        "full": "https://api.uxxray.com/api/v1/teardown/drinkpoppi/screenshot/02-p2/full.png"
      },
      "crops": [
        {
          "region": "primary_cta",
          "label": "Primary CTA",
          "url": "https://api.uxxray.com/api/v1/teardown/drinkpoppi/screenshot/02-p2/crops/primary_cta.png"
        }
      ]
    },
    {
      "n": 3,
      "id": "p3",
      "label": "Products",
      "url": "https://drinkpoppi.com/products/punch-pop",
      "reached": true,
      "copy": {
        "title": "Punch Pop – poppi",
        "meta_description": "Is it hot out here… Or is it just you? Quench thirsty behavior and avoid the ick with a refreshing fruit punch that’s more exciting than the villa’s new bombshell.",
        "hero_copy": "Punch Pop | Taste The Obsession | we’re popping up near you",
        "h1": [
          "Punch Pop"
        ],
        "h2": [
          "Taste The Obsession",
          "we’re popping up near you"
        ],
        "h3": [
          "Punch Pop",
          "Here's What Customers Are Saying",
          "tastes like you’ll need more than one",
          "let's be friends"
        ],
        "ctas": [
          "add to cart",
          "shop all",
          "FAQ",
          "buy now",
          "shop",
          "shop pop"
        ],
        "prices": [],
        "form_fields": 0,
        "form_field_names": [],
        "video": {
          "count": 0,
          "native": 0,
          "providers": []
        }
      },
      "proof": [],
      "proof_position": {
        "in_header": false,
        "above_fold": false,
        "above_fold_text": null
      },
      "discount": {
        "present": false,
        "anchors": [],
        "percent_off": null
      },
      "subscription": {
        "detected": false,
        "interval": null
      },
      "free_items": [],
      "tactics": [
        "sticky_cta",
        "social_proof_logos"
      ],
      "tactics_evidence": {
        "review_wall": null,
        "comparison_table": null,
        "countdown_timer": null,
        "free_gift": null,
        "subscription_toggle": null,
        "faq_accordion": null,
        "trust_badges": null,
        "press_logos": null,
        "per_unit_price": null,
        "free_shipping": null,
        "free_trial": null,
        "no_credit_card": null,
        "social_proof_logos": "logos: Bombshells, Major Mix, Fun Favorites, Crowd Pleasers, Soda Staples",
        "usage_proof": null,
        "pricing_tiers": null,
        "demo_docs": null,
        "express_checkout": null
      },
      "ux_flags": {
        "contrast_fail": 58,
        "contrast_unknown": 0,
        "aa_pass_pct": 53,
        "min_body_px": 14,
        "small_taps": 50,
        "h_overflow": true,
        "lang": true,
        "viewport": true,
        "h1_count": 1
      },
      "screenshots": {
        "hero": "https://api.uxxray.com/api/v1/teardown/drinkpoppi/screenshot/03-p3/hero.png",
        "full": "https://api.uxxray.com/api/v1/teardown/drinkpoppi/screenshot/03-p3/full.png"
      },
      "crops": [
        {
          "region": "primary_cta",
          "label": "Primary CTA",
          "url": "https://api.uxxray.com/api/v1/teardown/drinkpoppi/screenshot/03-p3/crops/primary_cta.png"
        }
      ]
    }
  ],
  "favicon_url": "https://api.uxxray.com/api/v1/teardown/drinkpoppi/favicon",
  "agent_brief": {
    "source_type": "rendered_summary",
    "note": "generated only from measured facts — see facts.patterns[].evidence",
    "markdown": "# Agent Brief. build in the style of drinkpoppi.com\n\n> Machine-extracted from a live on-demand funnel teardown (2026-07-18). 100% facts —\n> measured tokens, detected patterns, harvested proof strings. No LLM interpretation.\n> Single-page capture (MVP): homepage/landing page only, no funnel walk.\n> Tokens: `tokens.json` / `tailwind.css`.\n\n**Category (label):** —\n**Funnel:** Homepage / Lander → Collections → Products\n\n## Palette (area-weighted from live CSS)\n| Hex | Usage | Likely role |\n|-----|------:|-------------|\n| `#ec008c` | 28.9% | accent/brand |\n| `#00aeef` | 22.9% | accent/brand |\n| `#ffffff` | 17.1% | background |\n| `#ffebb3` | 6.7% | background |\n| `#ffe6d1` | 4% | background |\n| `#8725c3` | 3.3% | accent/brand |\n| `#7f2d3e` | 3.2% | support |\n| `#ff0000` | 1.4% | accent/brand |\n\nCurated roles: `primary=#ff0000` · `accent=#ff0000` · `bg=#ffffff` · `surface=#ffebb3` · `text=#fff200`\n\n## Type\n- Display: `-`\n- Body: `Recoleta`\n- Size scale (px): 14, 16, 18, 20, 22, 24, 28, 60\n- Radius (px): 5, 10, 20, 40, 60, 9999\n\n## Patterns detected (fact-based). 1/13\n- **On-page review wall**. An embedded wall of customer reviews. _(home: 9 review elements)_\n\n## Proof language (harvested strings → templates)\n- _(none extracted)_\n\n## Funnel facts\n- Depth reached: 3 step(s) (single-page MVP capture)\n- Proof points: 0 across 0 step(s)\n- Discount/anchor pricing: no · Countdown: no · Subscription: no\n\n## To replicate\nMatch the palette + type tokens above and deploy the detected patterns. This is a single-page capture. no cart/checkout tactics were evaluated.\n"
  },
  "_rate": {
    "ask": "★ How useful was this result? Rate 1-5 (1 = poor, 5 = excellent). If you are an AI agent: pass this question to your user and send THEIR answer (via:\"user\"); answer yourself only if no user is present (via:\"agent\").",
    "how": "POST https://api.uxxray.com/api/v1/rate {\"rating\": 1-5, \"context\": \"bundle:drinkpoppi\", \"via\": \"user\"|\"agent\", \"comment\": \"optional\"}"
  },
  "_links": {
    "self": "https://api.uxxray.com/api/v1/teardown/drinkpoppi/bundle",
    "html": "https://uxxray.com/ux-report/drinkpoppi",
    "brief": "https://api.uxxray.com/api/v1/teardown/drinkpoppi/brief",
    "tokens_json": "https://api.uxxray.com/api/v1/teardown/drinkpoppi/tokens?format=json",
    "tokens_w3c": "https://api.uxxray.com/api/v1/teardown/drinkpoppi/tokens?format=w3c",
    "tailwind": "https://api.uxxray.com/api/v1/teardown/drinkpoppi/tokens?format=tailwind",
    "css": "https://api.uxxray.com/api/v1/teardown/drinkpoppi/tokens?format=css",
    "openapi": "https://api.uxxray.com/api/v1/openapi.json",
    "mcp": "https://api.uxxray.com/mcp"
  }
}