# Agent Brief. build in the style of drinktrade.com

> Machine-extracted from a live on-demand funnel teardown (2026-09-21). 100% facts —
> measured tokens, detected patterns, harvested proof strings. No LLM interpretation.
> Measured from a 4-step funnel walk.
> Tokens: `tokens.json` / `tailwind.css`.

**Funnel:** Homepage / Lander → Collections → Products → Pages

## Palette (area-weighted from live CSS)
| Hex | Usage | Likely role |
|-----|------:|-------------|
| `#ffffff` | 65.3% | background |
| `#252525` | 9.7% | support |
| `#772f13` | 5.7% | support |
| `#df7de8` | 3.3% | accent/brand |
| `#f45048` | 3.2% | accent/brand |
| `#f3ffb9` | 3.2% | background |
| `#e0cec7` | 3.2% | support |
| `#687afd` | 3.2% | accent/brand |

Curated roles: `primary=#f45048` · `accent=#f45048` · `bg=#ffffff` · `surface=#f3ffb9` · `text=#252525`

## Type
- Display: `GT Alpina`
- Body: `Inter`
- Size scale (px): 11, 12, 14, 16, 18, 20, 24, 28, 36, 48, 60, 68
- Radius (px): 4, 12, 16, 24, 28, 9999

## Patterns detected (fact-based). 6/15
- **On-page review wall**. An embedded wall of customer reviews. _(home: review widget; p2: review widget; p3: review widget)_
- **Free shipping**. Free shipping / delivery surfaced in the funnel. _(home: Free shipping; p3: free shipping; p4: Free shipping)_
- **FAQ / objection handling**. An accordion / FAQ block answering objections. _(home: Shop Gifts Redeem a Gift Corporate Gifting Gift a Coffee Subscription Choose a subscriptio; p2: Shop Gifts Redeem a Gift Corporate Gifting Gift a Coffee Subscription Choose a subscriptio; p3: Shop Gifts Redeem a Gift Corporate Gifting Gift a Coffee Subscription Choose a subscriptio)_
- **Proof above the fold**. Social proof rendered within the first viewport on at least one step. _(p3: Rated 4.7 out of 5 stars)_
- **Scarcity / urgency copy**. Scarcity or time-pressure copy ("only N left", "selling fast", "limited time") creating urgency without a live countdown timer. _(home: LIMITED TIME; p4: LIMITED TIME)_
- **Press / "as seen in"**. Media logos or an "as seen in / featured in" claim borrowing publication credibility. _(p4: press: The New York Times Wirecutter logo, The New York Times Wirecutter logo, The New Yor)_

## Proof language (harvested strings → templates)
- `Free shipping`. e.g. "Free shipping"
- `LIMITED TIME`. e.g. "LIMITED TIME"
- `{X} out of 5`. e.g. "4.7 out of 5"

## Funnel facts
- Depth reached: 4 step(s)
- Proof points: 3 across 3 step(s)
- Discount/anchor pricing: no · Countdown: no · Subscription: yes

## To replicate
Match the palette + type tokens above and deploy the detected patterns. Measured from a 4-step funnel walk.