# Agent Brief. build in the style of drsquatch.com

> Machine-extracted from a live on-demand funnel teardown (2026-08-15). 100% facts —
> measured tokens, detected patterns, harvested proof strings. No LLM interpretation.
> Measured from a 4-step funnel walk.
> Tokens: `tokens.json` / `tailwind.css`.

**Funnel:** Homepage / Lander → Collections → Products → Pages

## Palette (area-weighted from live CSS)
| Hex | Usage | Likely role |
|-----|------:|-------------|
| `#faf8f6` | 32.9% | background |
| `#f8f3ed` | 26.1% | background |
| `#fafafa` | 12.6% | background |
| `#ecdccc` | 7.2% | background |
| `#ffffff` | 5.7% | background |
| `#1f3521` | 4.7% | support |
| `#747474` | 4.1% | support |
| `#f1e6db` | 2.1% | background |

Curated roles: `primary=#ca003d` · `accent=#ca003d` · `bg=#faf8f6` · `surface=#f8f3ed` · `text=#1f3521`

## Type
- Display: `adrianna`
- Body: `adrianna`
- Size scale (px): 10, 12, 14, 16, 18, 30, 36, 48
- Radius (px): 8, 12, 16, 33554400

## Patterns detected (fact-based). 7/15
- **Anchor / strikethrough pricing**. A struck-through original price or an "X% off" claim. _(home: $42.00 / $52.00 / $25.00 / $24.00 / $36.00 / $37.00 / 20% OFF; p2: 20% off; p3: 20% off)_
- **On-page review wall**. An embedded wall of customer reviews. _(home: 9 review elements; p3: 4.8 Rated 4.8 out of 5 stars Based on 81 reviews 5 Rated out)_
- **Express wallets**. One-tap wallets (Shop Pay / PayPal / G Pay) offered. _(home: express wallet button; p2: express wallet button; p3: express wallet button)_
- **Free shipping**. Free shipping / delivery surfaced in the funnel. _(home: Free Delivery; p2: Free Shipping; p3: Free Shipping)_
- **FAQ / objection handling**. An accordion / FAQ block answering objections. _(p4: SHOP PAY FAQS)_
- **Proof above the fold**. Social proof rendered within the first viewport on at least one step. _(p3: 81 Reviews)_
- **Press / "as seen in"**. Media logos or an "as seen in / featured in" claim borrowing publication credibility. _(home: featured on; p2: featured on; p3: featured on)_

## Proof language (harvested strings → templates)
- `{N} Reviews`. e.g. "1402 Reviews"
- `Free shipping`. e.g. "Free delivery", "Free shipping"
- `{N}% off`. e.g. "20% OFF", "20% off"
- `{X} out of 5`. e.g. "4.8 out of 5"

## Funnel facts
- Depth reached: 4 step(s)
- Proof points: 6 across 4 step(s)
- Discount/anchor pricing: yes · Countdown: no · Subscription: yes

## To replicate
Match the palette + type tokens above and deploy the detected patterns. Measured from a 4-step funnel walk.