# Agent Brief. build in the style of eightsleep.com

> Machine-extracted from a live on-demand funnel teardown (2026-09-21). 100% facts —
> measured tokens, detected patterns, harvested proof strings. No LLM interpretation.
> Measured from a 3-step funnel walk.
> Tokens: `tokens.json` / `tailwind.css`.

**Funnel:** Homepage / Lander → Product → Wall Of Love

## Palette (area-weighted from live CSS)
| Hex | Usage | Likely role |
|-----|------:|-------------|
| `#ffffff` | 40.3% | background |
| `#000000` | 34% | support |
| `#f0f0f0` | 9.2% | background |
| `#ddb095` | 6.3% | support |
| `#f4f4f4` | 4.5% | background |
| `#f7f7f7` | 2.6% | background |
| `#f9f8f7` | 1.4% | background |
| `#4f7fff` | 0.8% | accent/brand |

Curated roles: `accent=#ddb095` · `bg=#ffffff` · `surface=#f0f0f0` · `text=#ffffff`

## Type
- Display: `NeueMontreal`
- Body: `NeueMontreal`
- Size scale (px): 9, 10, 11, 12, 13, 14, 15, 18, 22, 36, 44, 56
- Radius (px): 8, 10, 16, 20, 24, 33554400

## Patterns detected (fact-based). 8/15
- **Proof at every step**. Social proof (reviews / ratings / counts) present across most funnel steps. _(home: 30,000+ reviews; p2: 30,215 reviews; p3: 30,215 reviews)_
- **Per-unit price anchor**. Price reframed per serving / day / use to shrink perceived cost. _(p3: $1.64/day)_
- **Us-vs-them comparison**. A comparison table framing the brand against alternatives. _(p2: StandardEnhancedNEWEliteDynamic temperatureVibration and the)_
- **On-page review wall**. An embedded wall of customer reviews. _(p3: 51 review elements)_
- **Express wallets**. One-tap wallets (Shop Pay / PayPal / G Pay) offered. _(home: Apple Pay; p2: Apple Pay; p3: Apple Pay)_
- **Free shipping**. Free shipping / delivery surfaced in the funnel. _(home: Free shipping; p2: Free shipping; p3: Free shipping)_
- **FAQ / objection handling**. An accordion / FAQ block answering objections. _(p2: FAQs Can I finance my purchase? Why do I need an Autopilot Plan? Can I buy the Pod without)_
- **Proof above the fold**. Social proof rendered within the first viewport on at least one step. _(p2: (4.5 stars) • 30,215 reviews; p3: 4.5

Based on 30,215 reviews)_

## Proof language (harvested strings → templates)
- `{N} reviews`. e.g. "30,000+ reviews", "30,215 reviews"
- `Free shipping`. e.g. "Free shipping"
- `{X} stars`. e.g. "4.5 stars"

## Funnel facts
- Depth reached: 3 step(s)
- Proof points: 4 across 3 step(s)
- Discount/anchor pricing: no · Countdown: no · Subscription: yes

## To replicate
Match the palette + type tokens above and deploy the detected patterns. Measured from a 3-step funnel walk.